Position trade marks in fashion

Rebecca Field and Lee Curtis discuss position trademarks in fashion. What are position trade marks and how easy or hard are they to register in the world of fashion. What happens when fashion position trademarks come into conflict?

Timestamps:

• 3:02 – can you define what is a position trade mark?
• 6:35 - Recent cases which might suggest that the registration of position trade marks is getting harder or easier
• 9:31 - Cases on when position trade mark registrations have come into conflict?
• 10:50 - Have there been more successful challenges based on a position trade mark registration?
• 12:17 - Key takeaways from discussion
• 13:57- Retail Conference