33 min

PRWeek Editor, Danny Rogers, on cause-related campaigning To the Point with Portland

    • Business

Social media may have offered brands a whole new way to reach audiences, but it is a high-stakes channel where putting a foot wrong can cause serious damage. In this episode, Portland Creative Director, Leila Mountford, discusses corporate character and cause-related campaigning with Danny Rogers, Editor-in-chief of PRWeek UK & EMEA and the author of Campaigns that Shook the World, which tracked the evolution of PR and looked at some of the most influential creative campaigns of the last 30 years.

Social media may have offered brands a whole new way to reach audiences, but it is a high-stakes channel where putting a foot wrong can cause serious damage. In this episode, Portland Creative Director, Leila Mountford, discusses corporate character and cause-related campaigning with Danny Rogers, Editor-in-chief of PRWeek UK & EMEA and the author of Campaigns that Shook the World, which tracked the evolution of PR and looked at some of the most influential creative campaigns of the last 30 years.

33 min

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Martin Lewis Podcast
BBC Radio 5 Live
A Book with Legs
Smead Capital Management
Making Money
Kindling Media
Big Fish with Spencer Matthews
Global
Fail Forward
Henri Ghijben