92 episodes

Hi I'm Rachel and I'm a crazy dog lady.

I love talking about pets and writing about pets as a freelance journalist and pet blogger.

With the pet industry booming and new and pawsome pet brands being created every day, I now offer tips for pet business owners on ways to promote their work.

That might be appearing in mainstream media, so newspapers, magazines, TV and Radio shows and websites.

It could be working with new media creators, so bloggers, podcasters or social media influencers.

Or creating a blog of your own.

As a journalist of 20 years I know what makes a story and what journalists want.

And as an award winning pet blogger at https://www.thepawpost.co.uk/, I know what pet owners love to see, read, watch and listen to.

On my podcast I'll be sharing how to best promote your business so you can get known, win clients and make money.

Tune in each week for tips and advice, interviews from petpreneurs who have been in the spotlight, plus experts in the industry.

And if there's a subject you'd like to cover, I'd love to hear from you.

Stay in touch on social media @rachelspenceruk on all platforms and thanks for listening!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Publicity for Pet Businesses Rachel Spencer

    • Business
    • 5.0 • 28 Ratings

Hi I'm Rachel and I'm a crazy dog lady.

I love talking about pets and writing about pets as a freelance journalist and pet blogger.

With the pet industry booming and new and pawsome pet brands being created every day, I now offer tips for pet business owners on ways to promote their work.

That might be appearing in mainstream media, so newspapers, magazines, TV and Radio shows and websites.

It could be working with new media creators, so bloggers, podcasters or social media influencers.

Or creating a blog of your own.

As a journalist of 20 years I know what makes a story and what journalists want.

And as an award winning pet blogger at https://www.thepawpost.co.uk/, I know what pet owners love to see, read, watch and listen to.

On my podcast I'll be sharing how to best promote your business so you can get known, win clients and make money.

Tune in each week for tips and advice, interviews from petpreneurs who have been in the spotlight, plus experts in the industry.

And if there's a subject you'd like to cover, I'd love to hear from you.

Stay in touch on social media @rachelspenceruk on all platforms and thanks for listening!

This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

    What rescue dogs can teach us about resilience with Marie Yates from Canine Perspective

    What rescue dogs can teach us about resilience with Marie Yates from Canine Perspective

    I’m throwing the spotlight on Marie Yates and the incredible work her organisation does to help people who are survivors of sexual violence on the podcast this week.
    Marie’s the inspirational Canine Perspective founder, which works with rescue dogs that help people recover, heal, and rebuild their lives following terrible events.
    You’ll hear about the rescue dogs that have helped people and how they helped a woman in her 80s who had never safely touched another human being.
    And about rescue dogs Reggie and Bruno, who were let down by their humans and how they cope with their experiences, embrace life, and learn to trust again.
    Marie shares how the idea of Canine Perspective became a reality and the steps she took to make it all come together.
    Discover how it’s lead to a book and a podcast (or rather pawdcast!) and what she hopes to achieve for her organisation going forwards.
    It’s a feel-good listen, and I hope that you enjoy it.
    *Please do be aware that there is a reference to people who have been affected by sexual violence*
    Key topics and timings in this episode:
    2.15: Marie talks about her background
    3.23: Marie's career before Canine Perspective
    6.49: Marie talks about her published book
    10.28: How her book idea evolved and she then became a dog trainer
    14.05: Marie talks about the idea of Canine Hope and rescue dog Bruno
    20.33: What feedback does Marie get from people that the organisation works with?
    25.33: Marie shares how lockdown put the organisation on hold but what people can expect from them moving forward
    29.12: Marie's children's book ‘Luna's Woodland adventure’
    30.36: Marie shares what we can learn from rescue dogs especially following the Coronavirus pandemic
    32.27: Marie tells me what she learnt from lockdown and how she became resilient
    35.28: What’s next for Canine Perspective?
    36.12: Where can you find out more about Marie and Canine Perspective?
    Links mentioned in this episode:
    Find out more about Marie and Canine Perspective on her website: http://www.canine-perspective.com (www.canine-perspective.com)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 37 min
    Three moments you can use to generate story ideas for your pet business

    Three moments you can use to generate story ideas for your pet business

    Would you love to get some press coverage for your pet business but when you try to think of a story idea you draw a blank?
    You know what it is you do, how you help your customers and the transformation your services might bring.
    With your products, it’s always so lovely to get positive feedback and of course, see pets looking dapper in your creations.
    But when it comes to putting pen to paper and writing about YOU - you freeze.
    I know this from experience. Even though I've been a journalist since 1999, I’ve always written about other people, not me!
    So when the tables were turned and I had to write my story, I found it really tricky.
    One way I have found helps people when they’re struggling to share the personal story behind their pet business is to think of three different ‘moments.'
    I'm sharing them in this podcast episode and I hope it helps spark ideas for your pet business.
    Key topics and timings in this episode:
    0.19 - Introduction to the podcast, why I'm covering different moments you can use to generate story ideas
    2.57 - How I found it hard to put myself out there so I understand how difficult it can be
    3.24 - Moment one - the Lightbulb moment, what is this and how you can use it
    4.06 - Lightbulb moment case study, Sarah Jones from My Anxious Dog
    5.38 - Lightbulb moment case study, Julie and Peter Maxted Dog G8
    7.30 - Lightbulb moment case study, Karen Rhodes Luxury Dog Hampers
    9.07 - Moment Two - the Sliding Doors moment, what it is and how you can use it
    10.12 - Sliding Doors moment, Michelle Burgess Scruffy Little Terrier
    13.24 - Sliding Doors moment, Suzanne Gould Edinburgh Holistic Dogs
    15.04 - Moment three - the Turning Point moment what it is and how you can use it including my experience
    16.04 - Turning Point moment, Katie Guastapaglia Dogwood Adventure play
    18.43 Summary of the three moments
    19.18 - Where can you find me?
    19.45 - Details of my new programme starting on the 21st September 2021
    Links mentioned in this episode:
    Sarah Jones website http://www.myanxiousdog.co.uk/ (www.myanxiousdog.co.uk)
    Julie Maxted website: https://www.dog-g8.com/ (www.dog-g8.com/)
    Julie Maxted podcast: www.publicityforpetbusinesses.co.uk/julie-maxted-pr-success/
    Karen Rhodes website: http://www.luxurydoghampers.co.uk/ (www.luxurydoghampers.co.uk)
    Michelle Burgess website: https://www.scruffylittleterrier.com/ (www.scruffylittleterrier.com/)
    Suzanne Gould website: www.edinburghholisticdogs.co.uk
    Katie Guastapaglia website: http://www.dogwoodadventureplay.com/ (www.dogwoodadventureplay.com)
    My website: https://www.publicityforpetbusinesses.co.uk/ (www.publicityforpetbusinesses.co.uk/)
    Links mentioned in this episode:


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 21 min
    What journalists want with Marie Carter Robb from Pets Magazine

    What journalists want with Marie Carter Robb from Pets Magazine

    Have you been thinking of pitching to a journalist but feel a bit nervous as you're not sure what they look for in a story?
    Would you love to learn what journalists want?
    If the answer's yes you will love this week's podcast with Marie Carter Robb who is editor of Pets Magazine.
    Marie has worked for newspapers including the Independent and the Guardian, and lots of women's magazines and local publications AND as a PR in the pet industry.
    Then she decided to create her OWN magazine.
    In this episode you'll get a great insight into what makes a story plus have the potential to pitch to Marie - because you'll discover what she wants!
    Key topics and timings in this episode:
    1.50: Introduction
    2.57: About Marie Carters background
    5.50: Marie Carters talks about setting up Pets magazine
    8.05: What does Marie look for when pet brands approach Pets Magazine?
    13.12: What other dogs does Marie have?
    16.44: Marie talks more about the issues she likes to cover and feels strongly about
    19.19: What regular slots does Marie have in Pets Magazine
    21.47: Marie explains what dog trainers or cat groomers should consider if they want to be featured in Pets Magazine
    23.36: Marie tells me the strangest product she’s ever reviewed
    25.03: Marie talks about the effective of the pandemic and the rise in dog abandonment as people go back to work
    29.22: Marie gives me her advice for pet businesses who are feeling resistant to promoting themselves
    32.37: Where can you contact Marie
    Links mentioned in this episode:
    Marie's website: https://www.petsmag.co.uk/author/admin/ (Pets Magazine website)
    Follow Marie on LinkedIn: https://www.linkedin.com/in/mariecarter1 (Marie Carter Robb on LinkedIn)
    Learn how to get your pet business in the press in my coaching programme: https://www.publicityforpetbusinesses.co.uk/get-your-pet-business-in-the-press/ (What to expect from the Get Your Pet Business in the Press Programme)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 35 min
    How to get in maximum press coverage in minimum time with Emily Thomas

    How to get in maximum press coverage in minimum time with Emily Thomas

    Would you love to raise the profile of your pet business but feel your so busy trying to spin a hundred different plates that you just wouldn't be able to find the time?
    If the answer is yes then I think you'll be inspired with this podcast episode with Emily Thomas who runs two pet businesses.
    Emily is one of the busiest and most productive people I know.
    She runs a hugely successful Canicross equipment business, K9TrailTime and travels across the country to events.
    Emily also runs a hydrotherapy centre when she lives in Gloucester along with her business partner.
    And in the last nine months we've been working together on raising her profile.
    She's done an incredible job, featuring in several national newspapers, in magazines and lots more.
    Emily shares how she fitted it in her hectic schedule in this episode and her advice for other pet professionals when it comes to getting your name out there.
    Key topics and timings in this episode:
    2.48: Emily Thomas talks about her background
    5.48: In person events and how they impacted on Emily’s business
    7.26: How Emily found it not being able to attend Canicross events for 18 months during lockdown
    9.45: Emily talks about the relationships she’s built with customers through her business
    10.35: What compelled Emily to take part in my Free publicity challenge in 2021 and how she found it
    16.22: Emily shares how she managed her publicity before joining the challenge admitting to having no structure or plan
    18.09: The range of publications Emily has been featured in
    24.36: Emily tells me how long achieving publicity has taken her
    26.58: The impact of the press coverage for Emily’s business
    30.06: Emily shares her experience of imposter syndrome
    31.48: Emily’s advice to a person who is on the fence about focusing on press coverage
    34.53: We talk about FOMO and how it can motivate pet businesses to want to get press coverage
    36.15: Emily gives her top tip for getting publicity
    39.29: Emily shares what the future holds for her pet business
    41.43: Emily talks about the 52% increase of sales she experienced in 2021
    Links mentioned in this episode:
    Emily's feature in https://www.thesun.co.uk/money/14037770/paws-and-claws-rabbits-feeling-the-cold/ (The Sun) and with https://www.thesun.co.uk/money/15745463/paws-claws-cats-dog/ (Victoria Pendleton story)
    Emily's feature in the https://www.dailymail.co.uk/femail/article-9347661/Dont-let-dognappers-catch-napping-ingenious-new-ways-foil-epidemic-theft.html (Daily Mail).
    Her website https://www.k9trailtime.com/ (K9TrailTime)
    Her website https://www.canactive.co.uk/ (Canactive)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 44 min
    What to expect from the Get Your Pet Business in the Press Programme

    What to expect from the Get Your Pet Business in the Press Programme

    Would you love to raise the profile of your pet business by being featured in the media?
    If so, taking part in the 12 week Get Your Pet Business in the Press programme will give you everything you need to find stories in your pet business and share them with journalists.
    In this episode you’ll learn everything you need to know about what happens when you join the course.
    Key topics and timings in this episode:
    0.18: Introduction and why I'm talking about the Get Your Pet Business in the Press Programme as it's the week of the free challenge.
    4.48: What does taking part in the Get Your Pet Business in the Press Programme involve? Who is it for and what does it aim to do? Breakdown of when the calls take place and what's involved.
    12.22: Dog trainer Zoe Willingham shares her experience of the Get Your Pet Business in the Press Programme.
    15.15: The support available in the Get Your Pet Business in the Press Programme.
    18.30: How the Get Your Pet Business in the Press Programme works for different types of businesses.
    23.04: Animal behaviourist Caroline Wilkinson shares her experience of the Get Your Pet Business in the Press Programme.
    24.25: The investment for the Get Your Pet Business in the Press Programme and how you can get involved.
    Links mentioned in this episode:
    Read this as a blog post: https://www.publicityforpetbusinesses.co.uk/get-your-pet-business-in-the-press/ (What to expect from the Get Your Pet Business in the Press Programme)
    Sign up for the programme and read and watch testimonials from pet businesses who have taken part: https://publicityforpetbusinesses.mykajabi.com/GetInThePress (Buy Get Your Pet Business in the Press )


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 27 min
    Learn how to Get Your Pet Business in the Press in 5 days

    Learn how to Get Your Pet Business in the Press in 5 days

    Would you love to learn how to get press coverage for your pet business in five days?
    If the answer is yes then I’m so excited to invite you to my free five day challenge to help you do exactly that and it's happening next week!
    The Get Your Pet Business in the Press challenge is taking place on Monday 30th August to Friday September 3rd.
    Inside you’ll learn everything you need to get your pet product or service in the media, ranging from local titles to huge pet magazines.
    In this podcast episode I’m sharing all you need to know about the challenge and what you can expect to achieve from taking part.
    Key topics and timings in this episode:
    0.49: Intro to the five day Get Your Pet Business in the Press challenge and how you don’t need to have a fancy PR company to get in the press.
    1.34: How the challenge works and what you will learn, short video in the morning, 20 minute task and an evening live at 6pm.
    2.52: Why now is the easiest time for you to get press coverage.
    5.18: How you’ll learn to be your own PR in the free five day challenge.
    6.05: The main focus of the five day challenge - media coverage in newspapers, magazines, TV and radio.
    7.24: Examples of the outlets people in the challenge have been featured from the Daily Mail to Radio 2.
    8.17: The difference between publicity and social media.
    12.04: What kind of outcomes you can expect to see from raising your profile.
    16.07: How to sign up for the challenge.
    16.57: What will happen on each day of the challenge.
    18.12: Challenge success stories, Jesse Graves, Liza Edwards, Louise Humphrey, Karen Rhodes, Gina Grandfield, Rikki Sullivan.
    21.53: What you need to do to take part.
    23.50: The challenge prizes.
    Links mentioned in this episode:
    Sign up for the challenge: https://publicityforpetbusinesses.mykajabi.com/PublicityChallenge (https://publicityforpetbusinesses.mykajabi.com/PublicityChallenge)
    https://www.publicityforpetbusinesses.co.uk/karen-boyce/ (How Karen Boyce secured 30 pieces of press coverage in six months),
    https://www.publicityforpetbusinesses.co.uk/how-to-write-a-press-release-for-your-pet-business/ (How to write a press release for your pet business)
    https://www.publicityforpetbusinesses.co.uk/using-a-pr-versus-learning-how-to-get-publicity/ (Hiring a PR company versus learning how to do it yourself.)


    This podcast uses the following third-party services for analysis:

    Chartable - https://chartable.com/privacy

    • 25 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

Yorkshire Animal Therapy ,

Always learning something new

I love these podcasts, fantastic for listening in the car on the way to appointments. Such a vast range of topics and I especially love the interview formats and examples. Always trying to scribble down ideas that pop into my head! Thank you Rachel 🙌

Rhinoa13 ,

Love that they are pet business focused

Really loving these podcasts, lots of ideas and things to think about. Since I’ve started listening to them and following Rachel’s advice my enquiry level has significantly increased. Please keep recording these, really great to have them aimed specifically at pet businesses too 👍🏻

Pepper-peanut ,

Must listen for all pet biz owners

Fantastic podcast covering some great tips and ideas on how to get your pet business in the media and found by new clients. Rachel is an incredible host and a great interviewer. She's completely down to earth and her advice is straight forward and easy to follow.

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