Poll The Other One - WHAT THE POLLSTERS GOT WRONG

Pollsters got the result and party shares broadly right - the one significant error across the board was an overestimation of the size of Labour's vote. Why?

Naomi looks at the data trickling through - some of it EXCLUSIVE and yet UNPUBLISHED - to glean why. Part of the answer seems to be a misrepresentation of Muslim voters and the more-prominent-then-usual presence of "late switchers" away from Labour.

A perfect 10-minute listen.

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More in Common's detailed blog and data is here.

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With Naomi Smith, Alex Andreou, and Kenny Campbell – in cahoots with Sandstone Global.

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