RealTrending HousingWire

On this week’s episode of RealTrending, we welcome two industry figureheads: Thad Wong and Mike Golden, the co-CEOs of Christie's International Real Estate and founders of @properties. Thad and Mike have been in business together for 27 years and are an extraordinary duo.
During the conversation, the two talk about their business arrangements and how they’ve managed to get along after almost three decades. They also talk about some insights gleaned from Christie’s recent luxury real estate report, including the rise of luxury markets in university towns, Gen-Z buying trends, and long-term strategies to adapt to an evolving market.
Here’s a glimpse of what you’ll learn:

University towns are becoming hotspots for luxury real estate due to the presence of educated populations, vibrant culture, and better quality of life

Gen Z buyers prioritize eco-friendly features and low maintenance living, and Christie's is adapting its offerings and marketing to meet these preferences

Malta and Nicaragua are attractive emerging markets for luxury real estate investment due to factors like foreign ownership visa programs and affordability

Adapting to industry trends and staying ahead requires being nimble, taking risks, and focusing on the client's needs and preferences


Related to this episode:

Connect with Thad on LinkedIn

Connect with Mike on LinkedIn

Christie's International Real Estate

@properties

HousingWire’s YouTube Channel


Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Learn more about your ad choices. Visit megaphone.fm/adchoices

In today’s episode of RealTrending, we welcome Jason Waugh, the President and CEO of Coldwell Banker Affiliates, who, despite just recently starting in this position some eight months ago, brings to the table many years of brokerage experience at another brand.
Waugh talks a lot about the importance of empathy and understanding, specifically when it comes to the challenges of making tough decisions that may negatively impact people but are necessary for the long-term success of the organization. He also talks about their growth-driving strategies used to unify the franchise and company-owned sides as they work on becoming the premier provider of home ownership and commercial real estate services.
Here’s a glimpse of what you’ll learn:

Empathy and understanding are crucial for leaders in the real estate industry to support brokers and sales professionals.

Making tough decisions that may negatively impact people is necessary for the success of the organization.

Collaboration between the franchise and company-owned sides of a real estate organization is essential for unity and success.

The future of real estate leadership will continue to prioritize relationships and human involvement.


Related to this episode:

Connect with Jason on LinkedIn

Coldwell Banker

The Gathering

HousingWire’s YouTube Channel


Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s episode of the RealTrending podcast, we welcome Michael Repka, the CEO and managing broker of DeLeon Realty, a Palo Alto-based brokerage with a unique business model of salaried agents. 
In this conversation, Mike and Tracey talk about DeLeon’s brokerage model and its place in the market post-NAR commission lawsuit settlement, as well as scalability and sustainability of the salaried agent model. They also talk about what the future holds for buyer’s agents and what agents need to do to demonstrate their value to consumers.
Here’s a glimpse of what you’ll learn:

DeLeon Realty is structured differently from traditional brokerages, with all agents being salaried and the commission going to the buyer's side.

Value-added services, such as providing legal and contractor support, can set a brokerage apart and offer additional value to clients.

The recent NAR settlement may lead to the emergence of new business models and services.

Buyer's agents may need to demonstrate their value and offer unique services to justify their commission.

The future of buyer's agents may involve a shift towards a more a la carte approach and specialized services.


Related to this episode:

Connect with Michael on LinkedIn

DeLeon Realty

The Gathering

HousingWire’s YouTube Channel


Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s episode of the RealTrending podcast, Tracey Velt sat down with Alex Vidal, the president of ERA Real Estate. Today’s conversation is all about mindset, leadership, and challenging yourself with both personal and career goals. They discuss the power of positive thinking, and he shares his coaching strategies for helping agents develop a positive mindset and master their goals. He also discusses his vision for the future of ERA Real Estate and the real estate industry at large.
Here’s a glimpse of what you’ll learn:

Mindset is a key factor in real estate success. Agents can work on their mindset just like they work on their physical fitness.

Practicing gratitude and positive affirmations can help agents maintain a positive mindset.

Grit is essential for overcoming challenges and achieving goals in real estate.

Leaders should focus on helping agents see the opportunities in the industry and develop deep, meaningful connections with clients.

ERA Real Estate aims to become a brand that agents and broker-owners are raving fans of, setting an example for the rest of the industry.


Related to this episode:

Connect with Alex on LinkedIn

ERA Real Estate

The Gathering

HousingWire’s YouTube Channel


Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s episode of the RealTrending podcast, we are joined by Craig Goodliffe, KW Maps coach and the founder and CEO of Cyberbacker, a company that provides administrative support and virtual assistant services to real estate firms.
Craig and Tracey talk about the misconceptions and misinformation plaguing consumer perceptions of commissions, the comission lawsuit and subsequent settlements, as well as strategies for agents to engage in transparent commission conversations with clients. He also discusses current opportunities that he sees in the market and industry and the significance of education and financing options.
Here’s a glimpse of what you’ll learn:

Consumers and agents are confused about the settlement and how commissions are paid.

Agents should accurately explain the value of commissions and the services they provide to buyers.

Buyer agents should focus on understanding client needs and setting clear expectations. Listing agents should emphasize the benefits of higher commissions in attracting more buyers.

Agents should educate themselves on financing options and affordability to better serve their clients.


Related to this episode:

Connect with Craig on LinkedIn

KW Maps Coaching

Cyberbacker

The Gathering

HousingWire’s YouTube Channel


Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s episode of the RealTrending podcast, we are joined by Jill Butler, founder of Red Key Realty Leaders, who discusses her business model, services offered, growth strategy, and the importance of culture and recruiting.
She emphasizes the importance of transparency and agent’s value add to clients, mastering talent development, and her excitement for the future of the real estate industry
Here’s a glimpse of what you’ll learn:

Transparency and communication are key in the real estate industry, both with clients and within the brokerage.

Building a strong culture and recruiting agents who align with the company's core values is crucial for success.

Adapting to market changes and challenges requires strong leadership and a focus on the company's vision.

Investing in talent development and providing excellent customer service can lead to growth and success in the industry.


Related to this episode:

Connect with Jill on LinkedIn

Red Key Realty St. Louis

The Gathering

HousingWire’s YouTube Channel


Enjoy the episode!
The RealTrending podcast features the brightest minds in real estate. Every week, brokerage leaders, top agents, team leaders, and industry experts share their success secrets, trends, and lessons learned navigating this ever-changing industry. Hosted by Tracey Velt and produced by Elissa Branch.
Learn more about your ad choices. Visit megaphone.fm/adchoices