33 min
Retail Therapy Episode 5: Cleaning Up Greenwashing: Navigating Retail’s Green Claims Bird & Bird Podcasts
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- Business
When do green claims turn into greenwashing, and what are the legal and reputational issues of this for retailers? Join us as we chat to Constantin Eikel, Partner in our Düsseldorf office, about the “dos” and don’ts” of successful and authentic green marketing initiatives.
When do green claims turn into greenwashing, and what are the legal and reputational issues of this for retailers? Join us as we chat to Constantin Eikel, Partner in our Düsseldorf office, about the “dos” and don’ts” of successful and authentic green marketing initiatives.
33 min