S04EP07: What goes into getting a B Corps Certification with Kristi Soomer, founder of Encircled

Have you ever heard of the phrase “B Corps Certified?”  In the UK there are only 16 certified B Corporation fashion brands

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Encircled is a slow fashion brand that does it all. Founded by Kristi Soomer, Encircled is one of the few apparel brands that is a Certified B. Corp, which puts the planet and people before profits. To give you some perspective, there are only 9 apparel brands in Canada that are Certified. B Corps, and only 4 of these are female-founded/majority female owned B.Corps.

Find out more about Encircled here: https://www.encircled.ca

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