S6: E6. Commercialisation Advice from a CCO for Deep Tech in Climate ft. Dave Wardell (measurable.energy)

I’m joined by Dave Wardell, Chief Commercial Officer at measurable.energy, a company working to eliminate wasted energy in buildings via their combination of hardware and software. Dave is responsible for commercial operations, from marketing awareness, lead generation and business development to onboarding and customer satisfaction.

Across this series we will be discussing the challenges around scaling deep tech solutions within climate. I’ll be speaking to Investors, Founders, Venture Builders and other key ecosystem players all focused on scaling and commercialising groundbreaking, deep tech innovations.

We will explore how to prepare for the challenges that deep tech companies often face around fundraising, scaling, team building and commercialisation; and we’ll hear from stories of those who have successfully scaled to Series A and beyond.

Video versions of this and previous episodes are available here.

https://measurable.energy/

1:51 - About measurable.energy, who is the solution for and what problem is it solving?

3:55 - Dave’s career journey to where he is today

4:59 - Where measurable.energy was with product market fit at the point Dave joined, just post-Series A

6:48 - How things at ME have evolved commercially over the year since Dave joined

10:50 - What is the software element that combines with the hardware of ME?

12:55 - What have the difference been over your career as you’ve moved from pure software and SaaS into a hardware-software blend?

15:23 - Do customers have a view of the ME software platform and data?

18:10 - What is the focus at ME post-Series A?

20:40 - What should pre-Series A businesses be thinking about from a commercial perspective?

23:31 - At what point should a commercial leader be brought in if there isn’t one within the founding team? And at what point does a sales function need to be established?

26:13 - Where are you currently at ME and what are the future plans?

29:22 - What changes could there be from a wider economic or regulation landscape perspective that could remove blockers for companies trying to scale?

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