Sales Cadence - putting a rhythm to your sales activities The Shift Control Sales Podcast

Sales cadence is an important part of any business development out reach. It puts some order and structure to what can be often random activities - emails, telephone calls, social media nudges etc...requires a measured approach.

It represents the rhythm of your out reach - personalised messages targeted to the right person, over a predetermined time frame.

It's where 'No means not yet' comes into its own - patience, diligence and plenty of target customers to keep you distracted.