Sales enablement for sales and marketing teams

All sales training is sales enablement, but not all sales enablement is sales training. 

In this week’s episode of The Mindtools L&D Podcast, Ross Dickie and Lara are joined by Darren Bezani, Chief Salecologist at Salecology, to discuss: 

• what ‘sales enablement’ means, and why it’s intentionally broader in scope than sales training;  

• what sales enablement is designed to achieve, beyond increased sales; 

• the role of managers in sales enablement. 

To learn more about Darren’s work, head to salecology.com. 

In ‘What I Learned This Week’, Lara recommended the ‘How to Unlock the Power of Your Subconscious Mind’ episode of Dr Rangan Chatterjee’s Feel Better Live More podcast.  

Ross D discussed Ben Betts’ blog post ‘The fall of click-next e-learning: What Operator means for training’. 

For more from us, visit mindtools.com. There, you'll also find details of our award-winning performance support toolkit, our off-the-shelf e-learning, and our custom work.   

Connect with our speakers    

If you'd like to share your thoughts on this episode, connect with us on LinkedIn: 

• Ross Dickie 

• Lara Kidd 

• Darren Bezani