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100 episodes
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Shiny New Object - a Marketing Podcast Tom Ollerton
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- Business
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4.8 • 14 Ratings
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Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Episode 258 / John Sadeghipoor / URBN / Director of Marketing, Free People Europe
On the latest Shiny New Object podcast, hear from URBN Director of Marketing, Free People Europe, John Sadeghipoor. He sees 3D worlds as the future of marketing thanks to the value of immersive experiences backed up by developing technology. We also discuss his career evolution vs work/life balance and mental health and learn about how data is purely the consequence of actions.
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Episode 257 / Beverly Jackson / Zillow / Vice President of Brand and Product Marketing
How is Zillow revolutionising home buying using AR and new tech like the Apple Vision Pro? Why is unplugging better than being always on? And why should all marketers keep their data scientists around the table at all steps in the creative process?
Find out all these answers and more in the latest episode of the Shiny New Object Podcast, featuring Beverly Jackson, Vice President of Brand and Product Marketing at Zillow -
Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing
li>ol]:list-[lower-alpha] [&_ol>li>ol>li>ol]:list-[lower-roman] [&_ol>li>ol>li>ol>li>ol]:list-[list-decimal] [&_:is(strong,h1,h2,h3,h4.h5,h6)]:font-semibold [&_[data-user]]:text-primary whitespace-pre-wrap break-words" style= "--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: var(--color-surface-default, #FFFFFF); --tw-ring-color: rgb(147 197 253 / 1); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; box-sizing: inherit; white-space: pre-wrap; overflow-wrap: break-word; --font-size: var(--font-size-md, 16px); --line-height: var(--line-height-md, 24px); font-size: var(--font-size); line-height: var(--line-height); border: 0px solid var(--color-border-default, #BEC5D0);"> On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marketing with these tools.
We also discuss his favourite marketing books and the importance of creating a data value proposition. -
Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies
Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive healthy behaviour changes that will improve people's wellbeing overall.
Listen to the latest podcast episode to find out how he sees consumer and healthcare data being used together and hear top marketing and career tips, too. -
Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing
Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand.
This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data driven marketing tips around using offsite media, find out what advice he'd give to a student, and learn why getting your hands dirty is essential for succeeding in the industry. -
Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing
Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives us his favourite marketing book.
Customer Reviews
Shiny new thing Jo Crawford
Very captivating podcast today enjoyed hearing how Jo had progressed her career over the years. Excited to hear how Pandora is moving forward with all the new innovations. Definitely something to watch out for.
Top people, great insight, insightful host
Really enjoy these podcasts. Short, snappy, full of insights with a side of humour. All the right ingredients
Unadulterated insight
Great podcast for trends and insight. Not overly structured which allows guests the freedom to share deeply. Thanks!