100 episodes

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Shiny New Object - a Marketing Podcast Tom Ollerton

    • Business
    • 4.8 • 14 Ratings

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

    Episode 257 / Beverly Jackson / Zillow / Vice President of Brand and Product Marketing

    Episode 257 / Beverly Jackson / Zillow / Vice President of Brand and Product Marketing

    How is Zillow revolutionising home buying using AR and new tech like the Apple Vision Pro? Why is unplugging better than being always on? And why should all marketers keep their data scientists around the table at all steps in the creative process?
    Find out all these answers and more in the latest episode of the Shiny New Object Podcast, featuring Beverly Jackson, Vice President of Brand and Product Marketing at Zillow

    • 26 min
    Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing

    Episode 256 / Constantin Hourmouzis / PwC Germany / Senior Manager | Data Driven Marketing

    li>ol]:list-[lower-alpha] [&_ol>li>ol>li>ol]:list-[lower-roman] [&_ol>li>ol>li>ol>li>ol]:list-[list-decimal] [&_:is(strong,h1,h2,h3,h4.h5,h6)]:font-semibold [&_[data-user]]:text-primary whitespace-pre-wrap break-words" style= "--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: var(--color-surface-default, #FFFFFF); --tw-ring-color: rgb(147 197 253 / 1); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; box-sizing: inherit; white-space: pre-wrap; overflow-wrap: break-word; --font-size: var(--font-size-md, 16px); --line-height: var(--line-height-md, 24px); font-size: var(--font-size); line-height: var(--line-height); border: 0px solid var(--color-border-default, #BEC5D0);"> On this latest episode of the Shiny New Object podcast, explore how marketers can maximise the value of data through strategic use of customer data platforms. Constantin Hourmouzis, Senior Manager | Data Driven Marketing at PwC Germany, shares best practices for CDP implementation and insights into how leading companies are transforming their marketing with these tools.
    We also discuss his favourite marketing books and the importance of creating a data value proposition.

    • 23 min
    Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies

    Episode 255 / Leandro Chique / Philips / Marketing Director - Strategic Adjacencies

    Leandro Chique, Marketing Director - Strategic Adjacencies at Philips, sees the development of AI and technology in data driven marketing as a huge opportunity for improving consumer health. His Shiny New Object is all about using data to scale and drive consumer or patient engagement, to drive healthy behaviour changes that will improve people's wellbeing overall.
    Listen to the latest podcast episode to find out how he sees consumer and healthcare data being used together and hear top marketing and career tips, too. 

    • 28 min
    Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing

    Episode 254 / Brett Richardson / Chobani / Director of Media and Marketing

    Our latest guest on the Shiny New Object Podcast, Brett Richardson, is the Director of Media and Marketing at Chobani, where he works closely with retailers across the US to optimise media investment for the brand.
    This is why his shiny new object is retail media, thanks to the insights and advertising opportunities it can provide. Get his data driven marketing tips around using offsite media, find out what advice he'd give to a student, and learn why getting your hands dirty is essential for succeeding in the industry. 

    • 31 min
    Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing

    Episode 253 / Mikko Vesterinen / Valmet / Senior Manager, Digital & Data-Driven Marketing

    Find out how data-driven marketers can effectively measure marketing impact and brand growth in B2B environments through behavioral insights, networking with customers, and defining strategic and tactical key performance indicators. Valmet's Mikko Vesterinen also shares how he's using data and behavioral science responsibly in marketing and gives us his favourite marketing book.

    • 20 min
    Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing

    Episode 252 / Emre Acikel / Bayer / Global Head Data Driven Marketing

    li>ol]:list-[lower-alpha] [&_ol>li>ol>li>ol]:list-[lower-roman] [&_ol>li>ol>li>ol>li>ol]:list-[list-decimal] [&_:is(strong,h1,h2,h3,h4.h5,h6)]:font-semibold [&_[data-user]]:text-primary whitespace-pre-wrap break-words" style= "--tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-scroll-snap-strictness: proximity; --tw-ring-offset-width: 0px; --tw-ring-offset-color: var(--color-surface-default, #FFFFFF); --tw-ring-color: rgb(147 197 253 / 1); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; box-sizing: inherit; white-space: pre-wrap; overflow-wrap: break-word; --font-size: var(--font-size-md, 16px); --line-height: var(--line-height-md, 24px); font-size: var(--font-size); line-height: var(--line-height); border: 0px solid var(--color-border-default, #BEC5D0);"> Bayer's Global Head of Data Driven Marketing Emre Acikel discusses how integrating creative and media analytics has improved marketing campaign effectiveness at Bayer by up to 15% by revealing which creatives and audiences perform best.
    He also explains how connecting creatives to campaign data through an AI tool provided valuable insights, while acknowledging barriers to changing existing practices.
    Listen for all the details and to learn how to maintain hands-on experience and learn new skills to differentiate yourself in an ever changing marketing environment.

    • 27 min

Customer Reviews

4.8 out of 5
14 Ratings

14 Ratings

c.norri ,

Shiny new thing Jo Crawford

Very captivating podcast today enjoyed hearing how Jo had progressed her career over the years. Excited to hear how Pandora is moving forward with all the new innovations. Definitely something to watch out for.

Rorymcentee ,

Top people, great insight, insightful host

Really enjoy these podcasts. Short, snappy, full of insights with a side of humour. All the right ingredients

chrisdavies8 ,

Unadulterated insight

Great podcast for trends and insight. Not overly structured which allows guests the freedom to share deeply. Thanks!

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