66 episodes

How do you make Big Data less intimidating, more actionable and thus more valuable, in particular for marketing and communications professionals? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche. Industry thought-leaders Neville Hobson, Sam Knowles and host Thomas Stoeckle discuss current industry themes and news topics in the wider context of data and society.

Thomas Stoeckle leads strategic business development at LexisNexis Business Insight Solutions (BIS).
A marketing communications researcher and business leader with 25 years+ experience, he believes passionately in story-telling through robust data evidence and compelling visualization.
Originally from Germany, Thomas has been living and working in London for more than 16 years, working with clients all over the globe. In a fast-changing world, he enjoys nothing more than working with partners and clients finding and building better solutions for their communications challenges.
Forever a digital Neanderthal among digital natives, he is keenly aware that today's challenges demand fluency in the three languages of business, technology, and of course humans.
Thomas is also co-chair of the Institute for Public Relations Measurement Commission.

For nearly 30 years, Neville Hobson has been a voice of experience and influence about digital technologies and human behaviours, disruptive change in workplaces and marketplaces, and relevant trends to pay close attention to.
He helps organizations leverage his business and communication experiences, knowledge and subject-matter expertise that embraces social, digital and cognitive technologies. He helps clients understand the rise of artificial intelligence and its impact in workplaces and marketplaces; digital communication and engagement strategy and development; and how to leverage social media for stakeholder nurturing and development.
Neville is a pioneering podcaster, co-presenting the communication industry's first and most enduring podcast, "For Immediate Release: The Hobson and Holtz Report," from 2005-2015.

Sam Knowles is Founder & MD of Insight Agents, a corporate and brand storytelling business. He has almost 30 years' experience helping organisations communicate better, clearer, simpler.
Data and statistics are the foundation of the stories Sam helps companies to build; evidence-based, data-driven, insight-rich narrative. But only the foundation, before the tools and techniques of story take over.
With a PhD in experimental psychology, Sam has just written an intensely-practical guide to his craft called "Narrative By Numbers: How To Tell Stories With Data And Statistics". It will be published in early 2018.

Small Data Forum Podcast Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, Institute for PR)

    • News
    • 5.0 • 3 Ratings

How do you make Big Data less intimidating, more actionable and thus more valuable, in particular for marketing and communications professionals? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche. Industry thought-leaders Neville Hobson, Sam Knowles and host Thomas Stoeckle discuss current industry themes and news topics in the wider context of data and society.

Thomas Stoeckle leads strategic business development at LexisNexis Business Insight Solutions (BIS).
A marketing communications researcher and business leader with 25 years+ experience, he believes passionately in story-telling through robust data evidence and compelling visualization.
Originally from Germany, Thomas has been living and working in London for more than 16 years, working with clients all over the globe. In a fast-changing world, he enjoys nothing more than working with partners and clients finding and building better solutions for their communications challenges.
Forever a digital Neanderthal among digital natives, he is keenly aware that today's challenges demand fluency in the three languages of business, technology, and of course humans.
Thomas is also co-chair of the Institute for Public Relations Measurement Commission.

For nearly 30 years, Neville Hobson has been a voice of experience and influence about digital technologies and human behaviours, disruptive change in workplaces and marketplaces, and relevant trends to pay close attention to.
He helps organizations leverage his business and communication experiences, knowledge and subject-matter expertise that embraces social, digital and cognitive technologies. He helps clients understand the rise of artificial intelligence and its impact in workplaces and marketplaces; digital communication and engagement strategy and development; and how to leverage social media for stakeholder nurturing and development.
Neville is a pioneering podcaster, co-presenting the communication industry's first and most enduring podcast, "For Immediate Release: The Hobson and Holtz Report," from 2005-2015.

Sam Knowles is Founder & MD of Insight Agents, a corporate and brand storytelling business. He has almost 30 years' experience helping organisations communicate better, clearer, simpler.
Data and statistics are the foundation of the stories Sam helps companies to build; evidence-based, data-driven, insight-rich narrative. But only the foundation, before the tools and techniques of story take over.
With a PhD in experimental psychology, Sam has just written an intensely-practical guide to his craft called "Narrative By Numbers: How To Tell Stories With Data And Statistics". It will be published in early 2018.

    Bye bye Alex

    Bye bye Alex

    As I am typing up the show notes for our latest podcast, news has come in that former Japanese prime minister Shinzo Abe has been assassinated during a campaign event. A sad, sinister reminder that contrary to what the soon former prime minister of the UK would have us believe, it’s not all a laugh and a half.
    As if we needed reminding. The murder of Sir David Amess was only nine months ago,  and Jo Cox was killed just before the Brexit Referendum, in June 2016. Culture wars and wedge politics will only ever make things worse.
    Even The Spectator is now pushing back against the growing Trumpification of political discourse in the UK. But that was never an issue for the P.T. Barnum of British politics and his confederacy of dunces, as Sam generously labels Her Majesty’s continuously thinning Government.
    But the times they are about to be a-changin: together with a majority of – not just the Westminster commentariat but – the great British public, the SmallDataForum punditariat on Friday rejoiced in the news that finally, FINALLY, the Shagamemnon (thanks Marina Hyde) of Downing Street, the tousled blonde cherub, Alexander Boris de Pfeffel Johnson, announced his resignation on 7 July as leader of the UK’s Conservative Party.
    He remains Prime Minister until a new party leader is voted on by Conservative MPs and party members.
    Continue reading -> https://www.smalldataforum.com/ 

    • 57 min
    The old rules don’t apply

    The old rules don’t apply

    For once, it appears, the Small Data Forum three are ahead of the news.
    So often in recent months and years, we’ve recorded an episode on a Friday morning and by the Sunday night before publication we’ve had to make rapid edits to the show notes because … a president has been impeached, a special adviser been sacked, or a new lockdown announced.
    But today – today feels different. Is it because we were recording first thing on a Monday for next-day publication? Or is it because so much news had happened of late that we had the timing right for once? Time – of course – will tell.

    On day 110 of Russia’s war on Ukraine – a topic that doesn’t delay us beyond a heartfelt appeal for the nonsense to stop – Thomas opens proceedings by reflecting on Prime Minister Johnson’s “victory” in his vote of (no) confidence handed to him by his own members of parliament.
    Well, 211 MPs (59%) voted for the bloated bloviator, while 148 (41%) wanted to see the back of him. A smaller majority than that recorded by Johnson’s lame duck predecessor, Theresa May (a 63%-37% split), who was history less than six months on.
    Indeed, according to fashion and style bible Tatler – a hapax legomenon in the annals of these show notes if ever there was one – it was May who was ‘the real winner’ of the vote, by virtue of turning up to the vote in a ball gown.
    Continue reading -> https://www.smalldataforum.com/

    • 1 hr 1 min
    Where we discuss a crazy aviator, BongBong and a pigeon …

    Where we discuss a crazy aviator, BongBong and a pigeon …

    In another case of the speed of news catching out the SmallDataForum’s best-laid arguments, Neville’s, Sam’s, and my combined Musk-whispering was rendered somewhat outdated by the announcement - just hours after our podcast recording - that enigmatic Elon has put his Twitter purchase on hold because ... oh never mind the stated reasons.

    Actually, it wasn’t our exploring Musk’s motivations that had become outmoded, it was merely the factual base of our musings. Will he, won’t he buy Twitter? Will he, won’t he lose billions over the deal?

    Musky musings
    Will he, won’t he instate rules and regulations that draw the line really only at whether speech has been performed by an actual human (you’re fine, and if you say something that’s “illegal or destructive to the world”, you face temporary suspension, because free speech is a more holy principle than protecting against the impacts of hate speech, ostensibly), or a bot (in which case Elon really doesn’t want you, and in fact will retract his offer if he feels he is being outbotted).

    The free speech issue is one of many highlighted by Neville in his characteristically well informative and well judged blog post. Neville also points us to an Axios piece listing everything Elon Musk wants to change about Twitter (surely another news item that would benefit from hourly updates), as well as challenges surrounding the commercials of the bid: a triple whammy of Twitter’s market cap dropping $9bn below Elon’s offer, Tesla’s share price down by a third from April Fool's Day, and the Bitcoin crash impact on Tesla’s investment position.

    So maybe, just maybe, Musk’s stated bot problem is a bit of a sock puppet. The Washington Post at least thinks that won’t get him out of the deal.
    Continue reading -> https://www.smalldataforum.com/ 

    • 56 min
    What a terrible shower!

    What a terrible shower!

    Shoulda been in Spain!

    Sporting a gardener’s tan from ongoing travails in his garden in Southern Spain, Thomas welcomes Sam and Neville to the first-ever Saturday recording of the Small Data Forum podcast.

    We recorded on 9 April, two years to the day – as Neville points out – from when we were supposed to be on a weekend-long podcast recording sojourn to the self-same spot from which Thomas addresses us.

    But then Covid happened. Indeed, were it not for the Covid-spike-enforced crew shortages for easyJet, Sam should have been with Thomas, but as The Guardian pointed out in that day’s paper, the country – and indeed the world – is suffering a semi-paralysis from a variant of Long Covid and is facing “a new pandemic of disruption”.

    Continue reading -> https://www.smalldataforum.com/ 

    • 54 min
    Propaganda 3.0: the end of free media (but definitely not of history)

    Propaganda 3.0: the end of free media (but definitely not of history)

    Taking its cue from professional media commentators, the SmallDataForum kicks off with Thomas quoting Vladimir Ilyich Ulyanov, who is better known by his nom de class struggle, Lenin: “There are decades where nothing happens; and there are weeks where decades happen.”

    Unprecedent times, anyone?

    Sam is reminded of the times of Soviet openness and reconstruction, Michail Gorbatschow’s Glasnost and Perestroika initiatives of the late 1980s, ‘when it all began’ – laid out with great insight in this four-part series of The Rest is History podcast.

    To which Thomas adds some on-the-one-hand-on-the-other-hand perspective: Francis Fukuyama’s famously misunderstood End of History essay, versus the insight of US Army educators that a permanent pulling back of the Iron Curtain will reveal a stage beset by increasing volatility, uncertainty, complexity and ambiguity, which gave us VUCA – a sort of cat nip for business school educators.
    With the benefit of hindsight, declaring the end of history turned out to be as premature as the description of our ever-modern world as VUCA was prescient. Brexit, Trump, COVID, war in Ukraine – it doesn’t get more VUCA than that.
    Or so we hope.
    Continue reading -> https://www.smalldataforum.com/ 

    • 54 min
    Nick Manning interview: Time for brands to take control of their data

    Nick Manning interview: Time for brands to take control of their data

    The Small Data Forum started its side hustle of interviews with industry experts as an experiment almost exactly a year ago, but already we’re onto our sixth.

    SDF co-host Sam Knowles spoke on Friday 4 March to Nick Manning, one of the most important, informed, and trenchant figures in media and marketing over the past 30 years. Nick founded the media agency Manning Gottlieb in the early 1990s.

    Sam and Nick worked together at Ebiquity in the mid-twenty-teens in various guises, as Nick – and then CEO Mike Greenlees – bought consultancies to expand the capabilities and geographical footprint of the media investment analysis consultancy. Nick now runs his own consultancy, Encyclomedia, and is a regular columnist for Mediatel.

    We spoke at the end of the first week of Russia’s invasion of Ukraine.
    Continue reading -> https://www.smalldataforum.com/ 

    • 31 min

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