Social Pulse Podcast: Agency Edition

Mike Allton
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Social Pulse Podcast: Agency Edition

Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton

  1. 29 OCT

    Monetizing Knowledge: How Agencies Can Create Passive Income

    Agencies are built on the expertise and knowledge of their teams, but what if there was a way to turn that expertise into a source of passive income?  In an industry where economic ups and downs are inevitable, having a steady stream of revenue from intellectual property can be a game changer. Today, we have the pleasure of speaking with Gini Dietrich, the author of the Spin Sucks book, blog, and podcast. Gini is here to share her insights on how agencies can leverage their intellectual property to create structured processes that generate passive income. We'll explore the steps necessary to transform agency knowledge into monetizable assets, and how these strategies can provide financial stability during tough times. If you're looking to create new revenue streams and future-proof your agency, this episode is for you. Social Pulse Podcast host Mike Allton asked Gini Dietrich about: ⭐ Initial Steps to Monetization: Understanding the first steps an agency should take to transform its expertise into structured, monetizable processes. ⭐ Strategic Development: Learning how to identify valuable areas of expertise and develop effective IP-based products or services. ⭐ Marketing and Impact Measurement: Insights into marketing these products to the right audience and tracking their success and profitability. Learn more about Gini Dietrich Connect with Gini Dietrich on LinkedIn Connect with Gini Dietrich on Twitter Resources & Brands mentioned in this episode Spin Sucks Learn more about Agorapulse with a free demo  Spin Sucks  Spin Sucks: Communication and Reputation Management in the Digital Age  Spin Sucks Blog The Spin Sucks Podcast with Gini Dietrich Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Biz-Tech) Content Marketing World Marcus Sheridan  Ann Handley  Jay Baer Kim Garst PESO model PESO model certification  Story Brand Certification WooCommerce LinkedIn newsletter Chris Penn Stripe Sam Cart Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/monetizing-knowledge-how-agencies-can-create-passive-income Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    39 min

  2. 15 OCT

    Small Agency, Big Results: The Impact of Early Engagement

    Competing with big national agencies is tough, especially when you’re a small or regional player. But what if the secret to success lies in engaging with clients early and offering specialized services? That's exactly what our guests today have mastered. Joining us are Bob Case and Tim Trull from LAVIDGE, an agency that’s made waves by turning small beginnings into big wins. Bob, the Chief Creative Officer and Co-President has been with LAVIDGE since 2000 and was named the first 'Creative Director of the Year' by the Phoenix Ad Club. Tim, the Chief Strategy Officer, brings over 30 years of experience to the table, crafting strategic plans that have propelled agency clients to national prominence. Today, Bob and Tim will share how early engagement and specialization have become their competitive edge. They’ll dive into their strategies, success stories, and the lessons they've learned along the way. If you're running a smaller agency and wondering how to stand out against the big guys, this episode is for you. Social Pulse Podcast host Mike Allton asked Bob and Tim about: ⭐ Engagement Strategies: Understanding the importance and impact of engaging with clients early and how to make the most of these opportunities. ⭐ Specialization and Differentiation: Insights into how specializing in specific services or industries can set a small agency apart from larger competitors. ⭐ Maintaining Relationships: Learning how to build and maintain strong client relationships even as clients grow and potentially move on. Learn more about Bob Case Connect with Bob Case on LinkedIn Connect with Bob Case on Instagram Learn more about Tim Trull Connect with Tim Trull on LinkedIn Resources & Brands mentioned in this episode LAVIDGE Learn more about Agorapulse with a free demo Phoenix Ad Club Massage Envy McDonald Rodney Dangerfield United Rentals Republic Services RSC Equipment Rentals Droga5 Salesforce  HubSpot Our Martech Show Partnership Unpacked Show Notes & Transcript: https://www.agorapulse.com/blog/small-agency-big-results-the-impact-of-early-engagement Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    33 min

  3. 1 OCT

    Beyond the Playbook: Crafting Unique Strategies for Each Client

    In a world where many agencies rely on a standard framework or playbook for every client, it’s refreshing to find a consultancy that starts from scratch, building bespoke strategies that truly meet the unique needs of their clients. How do they achieve this level of customization, and why does it matter? Today, we are joined by Zontee Hou, a leading marketing consultant and head of Convince & Convert. Zontee’s consultancy is renowned for creating impactful, tailor-made strategies that fit the diverse and ever-evolving needs of their clients. We’ll dive into how she and her team at Convince & Convert approach this intricate process, the challenges of hiring the right talent, and how they ensure their strategies are actionable and effective within their clients’ organizations. If you’re looking to move beyond generic playbooks and craft strategies that drive real results, this episode is for you. Social Pulse Podcast host Mike Allton asked Zontee Hou about: ⭐ Creating Custom Strategies: Understanding the process and importance of developing unique strategies tailored to each client’s needs. ⭐ Strategic Hiring: Insights into hiring and retaining talent skilled in both strategic thinking and effective communication. ⭐ Data-Driven Personalization: The role of data in crafting personalized strategies and ensuring they are actionable and impactful. Learn more about Zontee Hou Connect with Zontee Hou on LinkedIn Connect with Zontee Hou on X Resources & Brands mentioned in this episode Convince & Convert Learn more about Agorapulse with a free demo Jay Baer Tequila Social Pulse Community On Facebook Agency Summit By Agorapulse LT (formerly LaneTerralever) Visit California Caesars Entertainment  P. F. Chang Hilton Sam's Club Walmart Social Pros City College of New York  Columbia University. An ebook: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty Target Amazon Netflix Show Notes & Transcript: https://www.agorapulse.com/blog/beyond-the-playbook-crafting-unique-strategies-for-each-client Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    37 min

  4. 17 SEPT

    Overcoming Complacency: How Challenges Can Drive Innovation

    What happens when your agency hits a rough patch and complacency sets in? How do you even know if you or your team is being complacent in how they approach or grow the business? It's a situation many leaders dread, yet it’s a potential turning point for innovation and growth. Today, we’re diving into a transformative story where tough times spurred dramatic changes and led to a culture of innovation. Our guest is Grant McKinstrie, the Digital Position. At the beginning of the year, his agency faced significant challenges that revealed a level of complacency he couldn't ignore. Instead of succumbing to the pressure, Grant and his team rallied together, revamped their processes, and reignited their innovation spark. In just a few transformative months, they achieved more than they had in the previous half-year. Grant is here to share how they turned obstacles into opportunities for growth and pushed their agency to new heights. Social Pulse Podcast host Mike Allton asked Grant McKinstrie about: ⭐ Recognizing and Addressing Complacency: Understanding how to identify complacency within an agency and take proactive steps to combat it. ⭐ Implementing Innovation: Practical advice on facilitating team-wide brainstorming and process improvement sessions. ⭐ Leadership and Motivation: Insights into the role of leadership in guiding a team through transformative changes and fostering a culture of innovation. Learn more about Grant McKinstrie Connect with Grant McKinstrie on LinkedIn Resources & Brands mentioned in this episode Digital Position Learn more about Agorapulse with a free demo Monday Boards Google Sheets Episode with Matt Heinz of Heinz Marketing: How to Structure Your Agency to Win Using EOS Show Notes & Transcript: https://www.agorapulse.com/blog/overcoming-complacency Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mik

    37 min

  5. 3 SEPT

    Building a Dream Team: Effective Delegation Strategies

    Are you stuck in the never-ending cycle of trying to do everything yourself in your agency? It's a common trap for many entrepreneurs, especially when scaling up. But how do you move from being a one-person show to building a dream team that can take your agency to new heights? Today, we are thrilled to have Kateryna Quinn, a Forbes-featured entrepreneur and the founder of aStash Web Design & Marketing, join us. Kateryna has faced and conquered the challenges of expanding her team, developing robust business processes, and shifting from managing all tasks herself to delegating effectively. If increasing your team's efficiency and mastering the art of delegation is your goal, Kateryna's journey will provide you with the practical insights you need. Social Pulse Podcast host Mike Allton asked Kateryna Quinn about: ⭐ Effective Delegation Techniques: Understanding the essential strategies for delegating tasks and ensuring accountability within a team. ⭐ Team Building Insights: Learning how to find the right people, keep them motivated, and align them with the agency’s vision and goals. ⭐ Operational Efficiency: Discovering the benefits of documenting workflows and utilizing the right tools to streamline agency operations. Learn more about Kateryna Quinn Connect with Kateryna Quinn on LinkedIn Connect with Kateryna Quinn on X Resources & Brands mentioned in this episode aStash Web Design & Marketing Learn more about Agorapulse with a free demo aStash Web Design & Marketing Facebook Page aStash Web Design & Marketing IG Page Kateryna Quinn Forbes-feature Clickup Asana Loom videos J29 Creative An Episode with Kayla Fotta An Episode with Joe Nyahay Show Notes & Transcript: https://www.agorapulse.com/blog/building-a-dream-team-effective-delegation-strategies Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    37 min

  6. 20 AUG

    Breaking Free: Lessons Learned Transitioning from Corporate to Entrepreneur

    Have you ever felt the urge to break free from the corporate grind and start your own venture? The leap from a secure corporate job to the uncertain world of entrepreneurship is daunting, filled with risks and unknowns. Joe Nyahay did just that, leaving behind a stable corporate career to build his own agency—a move that could have gone either way, but in just six months, it proved to be a resounding success. Today, Joe, the founder of LFG Business Group, joins us to unpack the lessons he learned from this dramatic transition. From overcoming initial fears of financial instability to crafting a successful digital marketing strategy and leveraging workflow automation, Joe’s journey is a treasure trove of insights for aspiring entrepreneurs. If you are contemplating making a similar leap or simply want to learn from Joe’s experience, this episode is for you. Social Pulse Podcast host Mike Allton asked Joe Nyahay about: ⭐ Overcoming Initial Fears: Insights and strategies on how to manage the fear and uncertainty of leaving a stable job to start a business. ⭐ Building a Successful Business Framework: Understanding the importance of a strong digital funnel and workflow automation in driving business growth and efficiency. ⭐ Personal and Professional Growth: Lessons on personal development and business acumen gained from transitioning to entrepreneurship. Learn more about Joe Nyahay Connect with Joe Nyahay on LinkedIn Connect with Joe Nyahay on Instagram Resources & Brands mentioned in this episode LFG Business Group Learn more about Agorapulse with a free demo Alex Hormozi Gary Vaynerchuk Dan Martell Kent Billingsley A Book: Entrepreneur Millionaire A Book: How to Win Friends and Influence People Social Pulse Facebook Community Show Notes & Transcript: https://www.agorapulse.com/blog/breaking-free-lessons-learned-transitioning-from-corporate-to-entrepreneur Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    39 min

  7. 6 AUG

    Self-Care and Scaling: Balancing Both For A Successful Agency

    Are you feeling the relentless pressure of scaling your agency while striving to maintain a semblance of work-life balance? I mean, when was the last time you took a vacation day? It’s a challenge that many entrepreneurs face, and often, the pursuit of growth can come at the expense of personal well-being. But what if maintaining self-care could be a strategic advantage in achieving sustainable growth? In today’s episode, we’re joined by Kayla Fotta, an expert in digital marketing and the brain behind Par Excellence Marketing. Kayla has mastered the art of balancing business growth with self-care, ensuring that both her agency and her personal life thrive. She has developed effective self-care routines and organizational strategies that not only prevent burnout but also fuel her agency's success. Join us as Kayla shares her journey, practical tips, and the powerful mantra that keeps her focused and driven. Social Pulse Podcast host Mike Allton asked Kayla Fotta about: ⭐ Effective Self-Care Strategies: Understanding specific routines and habits that help maintain personal well-being while managing a growing agency. ⭐ Organizational Techniques: Learning practical organizational strategies that reduce stress and improve workflow efficiency. ⭐ Holistic Growth: Insights into how taking care of oneself and giving back can contribute to business success and personal fulfillment. Learn more about Kayla Fotta Connect with Kayla Fotta on LinkedIn Resources & Brands mentioned in this episode Par Excellence Marketing Learn more about Agorapulse with a free demo Notion The powerful essay by Shaan Puri The episode with Matt Heinz from Heinz Marketing in which he talked about the EOS framework The episode with Karl Sakas on hiring and how to deal with toxic employees Show Notes & Transcript: https://www.agorapulse.com/blog/self-care-and-scaling-balancing-both-for-a-successful-agency Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    22 min

  8. 23 JUL

    The Consistency Formula: How to Achieve Steady Digital Marketing Success

    Are you frustrated with the rollercoaster results of your digital marketing efforts? One month you’re soaring, the next you’re scrambling to explain the downturn. Achieving consistent results can seem like an elusive goal, compounded by factors outside your control. But is there a science to sustaining steady success in digital marketing? Today, we’re unpacking that very puzzle with Juntae DeLane, a digital marketing strategist and founder of Digital DeLane. Juntae has engineered a formula for achieving consistent and reliable digital marketing outcomes, harnessing the power of data to maintain a steady trajectory. If you’re ready to move from inconsistent results to consistent success, Juntae is here to reveal the roadmap. Let’s dive into the science behind digital marketing consistency. Social Pulse Podcast host Mike Allton asked Juntae DeLane about: ⭐ Data-Driven Insights: Understanding the critical metrics and data points essential for maintaining consistent digital marketing performance. ⭐ Navigating Variables: Learning strategies to handle external factors and unforeseen variables that can disrupt consistency. ⭐ Actionable Steps for Steady Success: Practical steps and techniques listeners can implement to achieve more reliable and steady results in their digital marketing efforts. Learn more about Juntae DeLane Connect with Juntae DeLane on LinkedIn Connect with Juntae DeLane on X Resources & Brands mentioned in this episode Digital Delane Learn more about Agorapulse with a free demo Agorapulse social ROI feature Show Notes & Transcript: https://www.agorapulse.com/blog/the-consistency-formula-how-to-achieve-steady-digital-marketing-success Brought to you by Agorapulse: the #1 rated social media management solution. Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    24 min
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About

Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton

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