Social Pulse Podcast: Agency Edition

Mike Allton
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  • MARKETING
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Social Pulse Podcast: Agency Edition

Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton

  1. 3 MAR

    Legacy to Leading Edge: Transforming Your Agency for Today's Market

    Marketing agencies are facing unprecedented pressure to evolve. The methods and strategies that built successful agencies in previous decades aren't necessarily the ones that will carry them forward. Technology is advancing at breakneck speed, client expectations are constantly shifting, and the very nature of marketing itself seems to change with each passing quarter. For agency owners who have inherited or acquired established firms, this creates a unique challenge: How do you honor and preserve what made the agency successful while simultaneously transforming it for today's market? Many agency leaders find themselves caught between maintaining stable, long-term client relationships and implementing necessary changes to stay competitive. They worry about alienating loyal clients or losing valuable team members while trying to modernize their operations. The question keeps them up at night: How do you update your agency's services, processes, and culture without destroying the foundation that made it successful in the first place? That's exactly what our guest today has been tackling head-on. Jordan Buning is the President of ddm marketing + communications, a full-service marketing agency in Grand Rapids, Michigan. Under his leadership, ddm has successfully navigated the transition from traditional marketing approaches to modern, digital-first strategies while maintaining their core values and client relationships. Today, he'll share his insights on how to execute this delicate balancing act and position your agency for future success. Social Pulse Podcast host Mike Allton asked Jordan Buning about: ⭐ A framework for evaluating which legacy elements of your agency to preserve and which to update ⭐ Practical strategies for managing change while maintaining team morale and client confidence ⭐ How to implement modern practices and technologies without losing the human touch that built your agency's reputation Learn more about Jordan Buning Connect with Jordan Buning on LinkedIn Resources & Brands mentioned in this episode ddm marketing + communications Learn more about Agorapulse with a free demo How to Structure Your Agency to Win Using EOS Ft. Matt Heinz Your Baby Is Ugly: 10 truths business owners need to hear & how to overcome theme JoAnne Gritter Our very first episode with Megan Bowen from Refine Labs who took over from Chris Walker Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/transforming-your-agency-for-todays-market Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    40 min

  2. 17 FEB

    AI in Content Marketing: From Inspiration to Execution

    Are you curious about how artificial intelligence can revolutionize your content marketing efforts? Imagine having tools that not only inspire creative ideas but also streamline your entire content creation process, ensuring high-quality output every time. In a world where creativity and efficiency often seem at odds, AI bridges the gap, marrying innovation with productivity. But how exactly does AI work in the realm of content marketing? Today, we’re joined by Kristin Tynski, an expert who seamlessly integrates AI into the fabric of her content marketing, SEO, and PR strategies. As the co-founder and Senior VP of Creative at Fractl, Kristin has harnessed AI to turn data into compelling content, automate mundane tasks, and ultimately drive remarkable results. Join us as we delve into the practicalities and potentials of AI in content creation, from the initial spark of inspiration to final execution. Social Pulse Podcast host Mike Allton asked Kristin Tynski about: ⭐ AI as a Creative Catalyst: Understanding how AI tools can spark new content ideas and streamline creative processes. ⭐ Efficiency and Effectiveness: Learning how AI enhances both the efficiency and effectiveness of content marketing efforts. ⭐ Balancing Act: Practical advice on balancing AI capabilities with human creativity to produce authentic and engaging content. Learn more about Kristin Tynski Connect with Kristin Tynski on LinkedIn Resources & Brands mentioned in this episode Fractl Learn more about Agorapulse with a free demo AI Hat Podcast Claude Magai Canva Salesforce Gemini's Deep Research ChatGPT  Llama Kristin Tynski's GitHub Cursor is an IDE AI and Copyright: What Marketers Need to Know. Mike Allton Ft. Mitch Jackson Dead Internet Theory Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/how-ai-can-make-a-huge-difference-in-content-marketing-for-agencies Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    30 min

  3. 3 FEB

    How AI Is Transforming Podcast Outreach: From Paid Posts to Perfect Partnerships

    Agency owners are struggling to get their clients booked on the right podcasts. Traditional outreach methods are time-consuming, inefficient, and often lead to rejection after rejection. Hours are wasted researching shows, crafting individual pitches, and following up, only to see minimal results. Even worse, when agencies do land podcast appearances for their clients, they're often on shows that aren't truly aligned with their expertise or audience. The conversations feel forced, the content falls flat, and the ROI just isn't there. Meanwhile, clients are growing frustrated with the lack of meaningful exposure, and agency resources continue to be drained on an approach that's clearly broken. But what if AI could transform your podcast outreach strategy? What if you could match your clients with their perfect podcast partners in a fraction of the time, while actually increasing your success rate? That's exactly what we're exploring today with our guest, Kara Wood. Kara is a digital marketing powerhouse who has founded and scaled two successful agencies. She's particularly known for her innovative work in regulated industries like healthcare, where she's pioneered the use of AI to revolutionize how agencies approach podcast outreach and media partnerships. As someone who's spent over two decades at the forefront of digital marketing transformation, Kara brings a unique perspective on how agencies can leverage technology to create more authentic, profitable connections for their clients. Social Pulse Podcast host Mike Allton asked Kara Wood about: ⭐ Understanding why traditional paid media strategies are becoming less effective and how podcast partnerships offer a more authentic alternative ⭐ Practical insights on implementing AI tools for podcast outreach while maintaining personalization and authenticity ⭐ Strategic framework for measuring success and ROI when transitioning from paid media to podcast partnerships Learn more about Kara Wood Connect with Kara Wood on LinkedIn Resources & Brands mentioned in this episode Charle Learn more about Agorapulse with a free demo ChatGPT PodPitch Emeric Ernoult Calendly Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/ai-is-transforming-podcast-outreach Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    36 min

  4. 20 JAN

    Evolution or Extinction: How Smart Agencies Navigate Change to Stay Relevant

    Every agency owner knows the feeling: that nagging suspicion that what worked yesterday won't be enough tomorrow. Maybe it's the rise of AI threatening traditional service models, or clients demanding services you don't yet offer, or watching competitors pivot while you're still perfecting your current approach. The pressure to evolve is constant, but the path forward isn't always clear. The stakes are incredibly high. Make the wrong change at the wrong time, and you risk destabilizing your entire business. Move too slowly, and you might wake up one day to find your services have become commoditized or obsolete. How do you know when to pivot? How do you maintain momentum while transforming your business? And how do you keep your team and clients confident through major transitions? Today's guest has mastered this delicate balance. Carol Morgan, founder and president of Denim Marketing, is a recognized pioneer in agency evolution. She's successfully navigated multiple industry transformations, including two major agency rebrands, the Great Recession, and countless technological shifts. As the author of multiple books on social media marketing and a leader within the National Association of Home Builders, Carol has consistently turned market challenges into competitive advantages. Social Pulse Podcast host Mike Allton asked Carol Morgan about: ⭐ Practical framework for identifying when and how to evolve your agency, including specific indicators that signal the need for change ⭐ Proven strategies for maintaining business stability while implementing significant transformations ⭐ Action steps for building an adaptable agency culture that can thrive amid constant industry evolution Learn more about Carol Morgan Connect with Carol Morgan on LinkedIn Resources & Brands mentioned in this episode Denim Marketing Learn more about Agorapulse with a free demo National Association of Home Builders Bluesky Atlanta Real Estate Forum Clubhouse Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/evolution-or-extinction-how-smart-agencies-navigate-change-to-stay-relevant Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    29 min

  5. 6 JAN

    The Hidden Power of Platform Partnerships: A Marketing Agency Growth Story

    Running a marketing agency is challenging enough - finding clients, delivering results, managing teams - but what if there was a way to differentiate your agency while simultaneously creating more predictable revenue? Many agency owners find themselves stuck in the feast or famine cycle, constantly chasing new clients while trying to keep existing ones happy. The traditional agency model can feel like you're always starting from scratch, having to prove your worth with each new prospect. But what if there was a way to instantly establish credibility, create recurring revenue, and position your agency as a true strategic partner rather than just another service provider? What if you could leverage an established platform's reputation and resources to grow your own agency? That's exactly what some forward-thinking agencies are doing through strategic platform partnerships. Today's guest knows this journey firsthand. Ali Schwanke is the founder of Simple Strat, a growth marketing agency that has successfully leveraged platform partnerships, particularly with HubSpot, to build a thriving agency. Ali has not only transformed her own agency through this strategy but has helped countless other businesses implement and optimize their marketing technology stacks. She's here to pull back the curtain on how platform partnerships can be a game-changer for agency growth. Social Pulse Podcast host Mike Allton asked Ali Schwanke about: ⭐ Understanding how platform partnerships can create new revenue streams and differentiate your agency in a crowded market. ⭐ Learning the strategic advantages of becoming an implementation partner and how it can lead to longer-term client relationships. ⭐ Discovering the practical steps and considerations for building a successful partnership strategy that drives agency growth. Learn more about Ali Schwanke Connect with Ali Schwanke on LinkedIn Resources & Brands mentioned in this episode SimpleStrat Alischwanke.com Learn more about Agorapulse with a free demo HubSpot Partner Tyler Samani-Sprunk HubSpot Hacks How Do You Grow Your Network When You’re One of Thousands of Agencies? [Podcast & Recap] MailChimp  Constant Contact  Zoho Salesforce Accenture  Boston Consulting SimpleStrat Channel Breeze AI  Clearbit HubSpot Buyer Intent Agorapulse: Threads Publishing Update Lucid Chart  Google Sheets Airtable  LinkedIn  Phantom Buster  Dripify ChatGPT Claude  Adobe Suite Canva Post Nitro Descript StreamYard Salesforce Einstein Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/the-hidden-power-of-platform-partnerships-a-marketing-agency-growth-story Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mi

    33 min

  6. 10/12/2024

    The Challenge of Transitioning From Client to Agency

    Agency owners are entrepreneurs and more often than not, start their marketing agency because they see an area where they can improve and do better. Sometimes that’s from within a different agency, and sometimes that’s from within a brand that was using agencies. But going from being the client of an agency to actually owning and growing an agency of your own is challenging. Where do you start? What are some of the unique challenges, and how can you overcome them? That’s what David Mink is here to help us with. As the CEO of Avalaunch Media, a full-service marketing agency, David leads a team of talented and passionate professionals and fractional CMO's who help clients achieve their online marketing goals. With over 11 years of experience in this role and over 14 years in the industry, he has developed a deep understanding of the ever-changing digital landscape and the best strategies to optimize performance and results. Social Pulse Podcast host Mike Allton asked David Mink about: ⭐ What is was like to go from an eCommerce brand to agency owner ⭐ Why launching a new agency was a challenge, and how he overcame it ⭐ When he finally achieved success, and what that looked like Learn more about David Mink Connect with David Mink on LinkedIn Connect with David Mink on Twitter Resources & Brands mentioned in this episode Avalaunch Media Learn more about Agorapulse with a free demo SEO.com OrangeSoda.com Internet Marketing, Inc Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/the-challenge-of-transitioning-from-client-to-agency Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    25 min

  7. 26/11/2024

    Social Media Success: Navigating Challenges for Women Entrepreneurs

    Social media can be a powerful tool for businesses, but women entrepreneurs often face unique challenges in leveraging its full potential. From building authentic connections to turning engagement into profit, navigating these hurdles requires strategic planning and innovative approaches. Today, we're thrilled to have Christine Morton with us, a former TV news and business journal reporter and the founder of Morton Marketing 417 LLC. Christine specializes in creating connection-driven content strategies that transform social media posts into profitable ventures. With her extensive background in journalism, storytelling, and strategic content marketing, Christine has helped businesses nationwide achieve incredible success on social media. Social Pulse Podcast host Mike Allton asked Christine Morton about: ⭐ Overcoming Social Media Challenges: Understanding the unique hurdles women entrepreneurs face and strategies to navigate them. ⭐ Creating Connection-Driven Content: Insights into building authentic relationships through storytelling and strategic content. ⭐ Turning Engagement into Profit: Learning how to convert social media engagement into tangible business outcomes. Learn more about Christine Morton Connect with Christine Morton on LinkedIn Connect with Christine Morton on Instagram Resources & Brands mentioned in this episode Morton Marketing 417 Learn more about Agorapulse with a free demo Think Like a TV Network: Elevating B2B Social Media Ft. Jay Baer  Mackenzie Kim Garst CapCut Scarlett Johansson The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead Ft. Tamsin Webster Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/social-media-success-for-women-entrepreneurs Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

    39 min

  8. 12/11/2024

    Growing Strong: Balancing Expansion and Company Culture

    What happens to a marketing agency’s company culture when you suddenly add 100 new employees? How do you keep that same, strong sense of who you are as a brand even when you’re acquiring another existing brand and all of their employee’s existing ideas of culture? Expanding a company through acquisitions is a terrific growth strategy, but also presents a unique set of challenges, particularly when it comes to maintaining the core company culture that has contributed to its success. Balancing rapid growth with the preservation of company culture is no small feat, but it’s crucial for sustaining employee morale and retention. Today, we’re joined by Jeff Mason from Power Digital Marketing, a company known for its impressive 91%+ employee retention rate despite undergoing five acquisitions in the past five years. Jeff will share how Power Digital has managed to integrate new teams, maintain its unique culture, and continue thriving as it grows. If you’re looking to expand your business without sacrificing the culture that makes it special, this episode is for you. Social Pulse Podcast host Mike Allton asked Jeff Mason about: ⭐ Effective Culture Preservation Strategies: Understanding the strategies and practices that help maintain company culture during rapid growth and acquisitions. ⭐ Leadership and Communication: Insights into the critical roles of leadership and communication in integrating new teams while preserving core values. ⭐ Measuring Success: Learning how to measure the success of culture and integration efforts to ensure long-term employee retention and morale. Learn more about Jeff Mason Connect with Jeff Mason on LinkedIn Connect with Power Digital Marketing on LinkedIn Connect with Power Digital Marketing on Instagram Resources & Brands mentioned in this episode Power Digital Marketing Learn more about Agorapulse with a free demo Grayson Dana Corporation 15 five Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/growing-strong-balancing-expansion-and-company-culture Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn. Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to M

    27 min
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About

Social Pulse Podcast: Agency Edition is your go-to guide to solving your biggest marketing agency challenges - authentically. Join award-winning marketer Mike Allton as he peels back the curtain with marketing agency owners just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what agencies go through - from churning clients to tackling tech - and ideas that you can apply to your own business. Whether you're five months or five years in, Social Pulse Podcast: Agency Edition will help you expand your knowledge, address your challenges, and scale your agency in the years to come. Ready to scale up? Then it's time to sign up. Subscribe today. Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com. Produced and Hosted by Mike Allton

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