Social Transgressions & the Digital Influencer Trajectory in Brazil

This week we are joined by Thaysa Costa do Nascimento to speak about Social Transgressions & the Digital Influencer Trajectory in Brazil. Thaysa is a Doctoral student in Business Administration at COPPEAD Graduate School of Business of the Federal University of Rio de Janeiro. Her phD research focuses on influencers and branding within the theme of consumer behavior focused on culture and consumption. She also works as a researcher at COPPEAD Center for Consumer Studies at the Federal University of Rio de Janeiro, working on topics related to digital influencers, social media, human brands and consumer communities. Additionally, she holds a Bachelor in Defense and International Strategic Management.

Host & Producer: Chipo Mapondera

Researcher: Deirbhile Ní Bhranáin

Editor: Eliza Bacon

Sound Engineer: Fungai Nengare

Theme Music: Anna De Mutiis

Discover more about this interview on our website here.

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