Soul Leaders Podcast with Mills Gray

Mills Gray
  • 5.0 (19)
  • MARKETING
  • UPDATED WEEKLY
Soul Leaders Podcast with Mills Gray

Soul Leaders is the go-to podcast for service-based business owners looking to grow and succeed. We provide bite-sized, actionable episodes every week on creating irresistible offers, mastering lead generation, and closing more sales. Learn how to scale your business with practical strategies and insights from Mills Gray a business owner for 16 years and business coach and mentor. Whether you’re just starting or seeking to scale your business, *Soul Leaders* offers the tools and mindset shifts you need to thrive in today’s market Hosted on Acast. See acast.com/privacy for more information.

  1. 2 DAYS AGO

    S5 Ep49 From Strategy to Success: The Power of Implementation

    "Having the strategies is one thing, but implementing it are two very different things, my friends." - Mills Gray Episode Overview In this candid follow-up to the "12 Days of CEO Magic" series, Mills reflects on the impact of sharing her business frameworks and discusses why having strategies alone isn't enough for success. Through real client examples and authentic insights, she explores the crucial difference between knowing what to do and actually implementing it effectively. Key HighlightsReflection on the success and impact of the "12 Days of CEO Magic" seriesThe importance of implementation over just collecting strategiesReal-world case study of client Kat's transformationDiscussion of key business frameworks including:Act Offer StrategyClient Magnet MethodCEO SystemsSpider Web Content Strategy Value BombsThe power of having both support and strategy in business growthWhy real-time problem solving and accountability matterHow customization of frameworks leads to better resultsThe importance of celebrating small wins in business Next StepsFor listeners ready to move from strategy to implementation, connect with Mills on social media: @Mills_Gray or www.millsgray.com Coming UpStay tuned for special episodes coming out on Boxing Day and January 2nd, 2024! Connect With MillsDM Mills on Instagram: @Mills_Gray Message: "I'm ready to work with you Mills" Hosted on Acast. See acast.com/privacy for more information.

    10 min

  2. 13 DEC

    12 Days of CEO Magic The CEO Systems Framework - Creating Your Dream Business

    Day 12: The CEO Systems Framework - Creating Your Dream BusinessEpisode 12 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint 🎯 Episode SnapshotLearn how to create a business that doesn't stop when you do through strategic systems implementation, automation, and proper frameworks. 💫 Episode HighlightsThe CEO Systems Framework:Business Foundation Systems:Tech stack essentialsCustomer journey mappingFuture-proof planningTeam preparationBottleneck removalClient Experience Systems:Automated onboardingCommunication flowsPayment systemsService deliveryClient satisfactionGrowth & Scale Systems:Monthly CEO planningContent repurposingAutomation setupLead generation flowsTeam expansion prep 🔍 Common Problems Addressed:Being the business bottleneckLack of clear systemsReactive vs proactive approachUnable to handle sudden growthBusiness dependent on owner ✨ Success Story Example:Client Transformation: Before: Missing school events, constant voice notes, no presenceAfter: Clear boundaries, automated responses, structured planningResult: Present in life while business runs smoothly 📝 Perfect Business Day Vision:Working 10 till 3Clear boundariesSystems running smoothlyTime for strategic thinkingEverything gets done 🎯 Action Steps:Write down your perfect day visionAssess if you could handle 20 new clientsTraffic light your current systems:🟢 Green: Love and using🟡 Yellow: Unsure about🔴 Red: Not using/unnecessary 💡 Notable Quotes"None of us started a business to replace a job that just pays worse." "Small little changes make massive differences." 📊 Implementation Timeline:3 months: Basic implementation6 months: Refinement and habit formationOngoing: High cash month sustainability🔧 Key Systems Focus:Accounting systemsCalendar managementEmail platformsPayment processingClient onboardingLead generation📱 Connect With MillsInstagram: @Mills_GrayDM for one-on-one opportunitiesThree and six-month programs availablewww.millsgray.com🎁 Final Series Message"Imagine what it would look like to work with me. This is free - imagine what we could do together." Ready to implement? DM Mills "I'm fucking ready" to discuss one-on-one support! Would you like me to: Add more system examples?Include implementation timeline?Develop system audit template?Add more success metrics? Hosted on Acast. See acast.com/privacy for more information.

    13 min

  3. 12 DEC

    12 Days of CEO Magic From 'Please Buy' to 'Hell Yes' - The Natural Sales Framework

    Day 11: From 'Please Buy' to 'Hell Yes' - The Natural Sales FrameworkEpisode 11 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint 🎯 Episode SnapshotLearn how to transform desperate "spots available" posts into a strategic selling system that creates natural buying momentum and attracts ideal clients. 💫 Episode HighlightsThe Strategic Selling Framework:Buying Momentum Creation:Value stackingSocial proof integrationProblem-solution alignmentDesire buildingCase study integrationSales Message Strategy:Clear value articulationBenefit focusTransformation showcaseObjection preventionPrice positioningConversion System:Follow-up frameworkPayment optionsOnboarding processClient experience designBuyer's remorse prevention 🔍 Common Selling Mistakes:Random selling without strategyDiscounting when nervousTaking wrong-fit clientsMissing natural buying momentsNo follow-up systemHoping instead of selling ✨ Strategic Sequence Elements:Regular client win sharingClear calls to actionBehind-the-scenes valueTrust building contentBuying confidence creation 📝 Daily Audit Questions:What's your current conversion rate?Are you following up systematically?Do you have clear buying pathways?How many touchpoints before purchase?Are you selling strategically or randomly? 🎯 Quick Implementation:Review your last 3 sales attempts: What worked?What felt off/icky?Note client objectionsIdentify conversion pointsCreate strategic sequence 💡 Notable Quotes"No one likes being sold to, everyone loves buying." "Praying and hoping is not a strategy." 🚫 Avoid These Approaches:Desperate "spots available" postsRandom discount offersScarcity-based sellingFix-me-quick clientsLack of follow-up 📱 Connect With MillsInstagram: @Mills_GrayShare your sales strategy winsGet feedback on your approachwww.millsgray.com 🔜 Coming TomorrowDay 12: The CEO Systems Framework - The glue that holds your business together Hosted on Acast. See acast.com/privacy for more information.

    10 min

  4. 11 DEC

    12 Days Of CEO Magic Why Your Email List Is Dying

    Day 10: Why Your Email List Is Dying (And How to Revive It)Episode 10 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint 🎯 Episode SnapshotLearn how to transform a dying email list into a revenue generator with the Strategic Nurture System, consistently generating 20-40% of monthly revenue from email marketing. 💫 Episode HighlightsThe Strategic Nurture System:Value Strategy:Welcome sequence that connectsRegular value dropsClient story integrationProblem-solution contentBehind-the-scenes glimpsesRelationship Building:Personality injection ('Mills-isms')Consistent communicationCommunity buildingTwo-way engagementTrust developmentStrategic Sales Integration:Natural buying triggersOffer awarenessSocial proof inclusionClear call-to-actionsFollow-up framework 🔍 Common Email Marketing Mistakes:Building lists but rarely emailingOnly showing up to sellMissing strategic nurture sequenceInconsistent messagingLack of personalityPoor relationship building ✨ Success Story:Before: 300 person list12% open rateSporadic emailsFear of bothering subscribersAfter Implementation: List grew to nearly 7,00030-40% average open rate£5,000 in salesGenuine relationships built 📝 Weekly Email Structure:Monday: Value/TeachingWednesday: Client Success StoryFriday: Behind-the-scenes/Personal Story 🎯 Quick Implementation:Open email platformCheck last 5 emailsRate for:Value givenPersonality shownClear next stepsPlan next 4 weeks of emails 💡 Notable Quotes"Your email isn't just about a numbers game, it's about a relationship opportunity." "It takes on average eight follow-ups for somebody to say yes." 📊 Daily Audit Questions:Current email open rate?Last email sent date?Welcome sequence existence?Unsubscribe rate check?Natural offer integration?📱 Connect With MillsInstagram: @Mills_GrayShare email marketing strugglesEngage for points toward strategy session🔜 Coming TomorrowDay 11: The Natural Sales Framework Hosted on Acast. See acast.com/privacy for more information.

    14 min

  5. 10 DEC

    12 Days of CEO Magic Calling in Your Driven AF Clients - Intentional Client Attraction

    Day 9: Calling in Your Driven AF Clients - Intentional Client AttractionEpisode 9 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint 🎯 Episode SnapshotLearn how being boldly authentic in your marketing attracts dream clients while naturally repelling wrong-fit prospects. 💫 Episode HighlightsThe Intentional Client Attraction Framework:Client Identity Clarity:Who lights you up?What's their energy like?Key qualities they possessRed flag identificationWhere they hang outClear Communication:Use their exact languageShare your boundariesState personality traitsShow ambition markersOwn your expertiseStrategic Positioning:Platform selectionContent alignmentOffer structurePricing strategyValue articulation 🔍 Common Marketing Mistakes:Using corporate languageAvoiding personalityTrying to include everyoneWatering down messagingBeing afraid to repel ✨ Success Story:Personal Transformation: Before: Professional, corporate languageAfter: "Ambitious, driven AF humans ready to level up"Result: Attracted highest-paying client 📝 Daily Audit Questions:Does your content clearly state who you serve?Were your last 5 clients dream clients?Are you stating who you don't work with?Is your messaging attracting or convincing?Could anyone benefit from your offer? (Red flag if yes!) 💡 Notable Quotes"Trying to appeal to everyone usually means you're attracting no one." "The more specific you are about who you want to work with, the more magnetic your marketing becomes." 🎯 Quick Implementation:Review last 5 postsCircle generic languageNote specificity opportunitiesDraft one bold postTag Mills in your content 🚫 Signs You're Too Generic:Constant price questioningNeeding to convinceNon-implementersEnergy vampiresUniversal appeal 📱 Connect With MillsInstagram: @Mills_GrayShare your ideal client descriptionGet feedback on your bold post🔜 Coming TomorrowDay 10: The Nurture System - Keeping Your Email List Alive and Buying Hosted on Acast. See acast.com/privacy for more information.

    9 min

  6. 9 DEC

    12 Days of CEO Magic Beyond Basic Testimonials - The Trust-Building Framework

    Day 8: Beyond Basic Testimonials - The Trust-Building FrameworkEpisode 8 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint 🎯 Episode SnapshotLearn how to transform basic testimonials into powerful client journey stories that sell your offers for you through strategic social proof. 💫 Episode HighlightsThe Trust-Building Framework:Capture System:Win celebration promptsJourney documentationProgress trackingRegular check-insSystematic collectionContent Creation:Before and after storiesProgress milestonesSpecific resultsClient journey mappingTransformation detailsStrategic Sharing:Platform-specific formatsTimeframe clarityProblem-solution matchingObjection addressingJourney showcasing 🔍 Common Social Proof Mistakes:Generic "she was great" testimonialsMissing journey detailsWaiting until the end to capture successNot leveraging small winsNo systematic gathering processLetting powerful moments slip away ✨ Example Structure for Wins:Don't just say "Made X amount" Include: Starting pointInitial strugglesChanges madeEmotional journeyNext steps 📝 Daily Audit Questions:When was the last time you actively collected a testimonial?Do your testimonials show specific transformations?Are you capturing client wins in the moment?Do case studies show clear before/after scenarios?Would your ideal client see themselves in your social proof? 🎯 Quick Implementation:Open your messagesFind last three client winsCreate a success story bank (Google Doc)Set up regular check-in promptsStart documenting journeys 💡 Notable Quotes"Every client win is a future client buying." "A strategically captured client journey sells your offer for you." 🚫 What Not to Do:Wait until project end for testimonialsShare generic praise without detailsMiss documenting small winsForget to address common objectionsLeave wins uncaptured 🎁 Action Steps:Create a system for: Regular win check-insJourney documentationProgress trackingSuccess story bankingStrategic sharing 📱 Connect With MillsInstagram: @Mills_GrayShare your social proof aha momentGet feedback on your systemwww.millsgray.com 🔜 Coming TomorrowDay 9: Intentional Client Attraction - How to Call in Your Driven AF Clients Hosted on Acast. See acast.com/privacy for more information.

    8 min

  7. 8 DEC

    12 Days of CEO Magic One Podcast, Seven Pieces of Content: The Smart Creation System

    Episode 7 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint 🎯 Episode SnapshotLearn how to transform one piece of content into multiple assets, creating a month's worth of content in just one hour using the content repurposing machine. 💫 Episode HighlightsThe Content Repurposing Framework:Core Content Creation:Choose primary platformCreate long-form contentFocus on quality over quantityInclude multiple teaching pointsContent Pillars:Problem-specific contentTransformation contentAuthority-driven contentStrategic Breakdown:Extract key quotesPull out teaching pointsIdentify story elementsNote actionable tipsOne Piece of Content Becomes:3 carousel posts for Instagram5 story promptsBlog post for SEOFacebook group liveEmail sequenceMultiple DM conversation startersCross-platform promotion 🔍 Common Content Creation Mistakes:Daily creation from scratchNot maximizing best performersTime spent on low-engagement contentMissing repurposing opportunitiesBurnout from constant creation ✨ Client Success Story: Jane's TransformationBefore: Overwhelmed with content creationBurning outUnclear strategyInconsistent resultsAfter Implementation: One weekly podcast as core contentStrategic breakdown systemMulti-platform adaptationImmediate ROIBetter work-life balanceIncreased engagement 📝 Daily Audit Questions:How many pieces are created from scratch vs repurposed?Have you fully leveraged your best performing content?Are you batching content or creating daily?Do you have a content bank?When did you last repurpose a past high performer? 🎯 Quick Implementation:Find your last piece of long-form contentList all:QuotesTeaching pointsStoriesTipsCreate new content from each element 💡 Notable Quotes"It's not about creating more content, it's about getting more mileage from the content you've created." "We want to make it easy peasy lemon squeezy." 📊 Platform Reach Mentioned:Facebook Group: 4,700+ membersEmail List: Nearly 7,000Instagram: Almost 8,000 followers📱 Connect With MillsInstagram: @Mills_GrayShare your content creation strugglesGet personalized solutionswww.millsgray.com🔜 Coming TomorrowDay 8: Strategic Social Proof - Turning Client Wins into Magnetic Marketing Hosted on Acast. See acast.com/privacy for more information.

    12 min

  8. 7 DEC

    12 Days of CEO Magic Why Working Harder Isn't Working (And What To Do Instead)

    Day 6: Why Working Harder Isn't Working (And What To Do Instead)Episode 6 of 12 Days of CEO Magic: Your 2025 Strategic Success Blueprint 🎯 Episode SnapshotLearn how to build your business around your energy instead of forcing your energy around your business - creating sustainable success without burnout. 💫 Episode HighlightsThe Energy-Based Framework:Energy Mapping:Track peak performance timesIdentify natural rhythmsNotice creativity patternsDocument recovery needsConsider cycle trackingStrategic Scheduling:One week on, one week off client callsContent creation during peak energyAdmin during lower energy periodsTime allocation framework (⅓ content, ⅓ selling, ⅓ serving)Boundary Setting:Clear working hoursNon-negotiable rest periodsAligned launch timingSaying no to energy drains🔍 The Car Analogy:"Working against your energy is like driving with the handbrake on - you can move, but it's a struggle." ✨ Client Success Story: Suzie's TransformationBefore: Reactive to client demandsExhausted from poor schedulingResentful of business demandsStruggling with boundariesAfter Implementation: Clear working hoursStrategic content creationHigh-energy client callsRecovery days after eventsBetter engagementIncreased revenueSellout events📝 Daily Audit Questions:When did you last feel truly energized delivering your offer?Where are your calendar energy drains?Which clients light you up vs drain you? (List characteristics)Are peak energy hours matched to high-value tasks?Where are you saying yes when you want to say no?🎯 Quick Implementation:Rate your calendar appointments: 🔴 Energy drain🟡 Neutral💚 Energy giving Action: Move red appointments to better times💡 Notable Quotes"Your energy is literally your most valuable business asset." "Managing your time is good, but managing your energy is better." 🚫 Common Energy Mistakes:Working when energy is lowestForcing other people's schedulesCreating content when burnt outLaunching at wrong timesIgnoring energy signals🎁 Personal Example:Mills' Content Creation Win: Aligned with energy12 episodes recorded in 24 hoursComplete project in 48 hoursDriven by genuine excitement📱 Connect With MillsInstagram: @Mills_GrayShare your biggest energy drainGet personalized solutionswww.millsgray.com🔜 Coming TomorrowDay 7: The Content Repurposing Machine - Creating More Impact with Less Effort Hosted on Acast. See acast.com/privacy for more information.

    13 min
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5
out of 5
19 Ratings

About

Soul Leaders is the go-to podcast for service-based business owners looking to grow and succeed. We provide bite-sized, actionable episodes every week on creating irresistible offers, mastering lead generation, and closing more sales. Learn how to scale your business with practical strategies and insights from Mills Gray a business owner for 16 years and business coach and mentor. Whether you’re just starting or seeking to scale your business, *Soul Leaders* offers the tools and mindset shifts you need to thrive in today’s market Hosted on Acast. See acast.com/privacy for more information.

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