8 episodes

The brightest entrepreneurial minds discuss all that it takes – the grit, the money, the obstacles, the passion, and the humor – to build a company from launch to exit. Join in with hosts and renowned leaders, Erin Patinkin (CEO & Founder of Ovenly) and Natasha Case (CEO & Founder of Coolhaus) every Thursday for fascinating conversations about the journey to succeed in business. Produced by Eater and the Vox Media Podcast Network.

Start to Sale Vox Media

    • Business
    • 5.0 • 10 Ratings

The brightest entrepreneurial minds discuss all that it takes – the grit, the money, the obstacles, the passion, and the humor – to build a company from launch to exit. Join in with hosts and renowned leaders, Erin Patinkin (CEO & Founder of Ovenly) and Natasha Case (CEO & Founder of Coolhaus) every Thursday for fascinating conversations about the journey to succeed in business. Produced by Eater and the Vox Media Podcast Network.

    Introducing Start to Sale

    Introducing Start to Sale

    Erin Patinkin of Ovenly and Natasha Case of Coolhaus talk with the entrepreneurs behind some of your favorite companies to reveal what it takes to build a business from the ground up. 
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    • 2 min
    Christina Tosi: From Artisan to Business Leader

    Christina Tosi: From Artisan to Business Leader

    Christina Tosi is a superstar pastry chef, and she's also built one of the most iconic American pastry brands of this generation, Milk Bar. She talked to Erin and Natasha about her Series A round, learning how to be a great manager and staying true to her vision while achieving growth.
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    • 49 min
    Away co-founder Jen Rubio unpacks building a brand beyond a suitcase

    Away co-founder Jen Rubio unpacks building a brand beyond a suitcase

    Jen Rubio, co-founder of travel brand Away (creators of cultishly loved suitcases) talks with Erin Patinkin and Natasha Case about how a college dropout with no experience in the worlds of travel or luggage built one of the most talked about travel companies of 2018. She and her partner raised capital, gained loyalty, and disrupted a staid space through the power of storytelling and consistent pitching. She maintains that building Away as a lifestyle brand, not a suitcase company, opens up a bright future for them and their partners.
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    • 45 min
    Co Founders Penelope Gazin and Kate Dwyer on How Witchsy’s Misfit Marketplace Helps Artists Win

    Co Founders Penelope Gazin and Kate Dwyer on How Witchsy’s Misfit Marketplace Helps Artists Win

    Penelope Gazin and Kate Dwyer talk to Natasha and Erin about the moments of difficulty that triggered their decision to become entrepreneurs. They started Witschy, a marketplace for artists, in part as a way to move on from personal struggle. And the site is highly personal for the co-founders—a curated extension of their mutual tastes.

    Gazin and Dwyer discuss their entrepreneurial philosophy and tell the story of how they built an Etsy competitor that became cash flow positive with hundreds of thousands of dollars of revenue in the first year.



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    • 48 min
    Ari Weinzweig, Founder of Michigan's Anarchist Food Empire Zingerman's

    Ari Weinzweig, Founder of Michigan's Anarchist Food Empire Zingerman's

    Erin and Natasha talk to Ari Weinzweig about Zingerman's unique model, how he fights the pressure to conform, and why vision is integral to the survival of a business.
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    • 1 hr
    How Refinery29 Founder Piera Gelardi Learned to Let Go

    How Refinery29 Founder Piera Gelardi Learned to Let Go

    Erin and Natasha talk to Refinery29 co-founder Piera Gelardi about impostor syndrome and being your own cheerleader, how her company is trying to change who has access to opportunities, and the emotional rollercoaster of running an ever-changing company and eventually ceding authority over key areas of the business.
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    • 54 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

leonroy ,

Get ready to take notes!

Loved the last interview with Jane Wurwand, wonderfully frank and informative discussion - I literally made a bunch of notes to use in my own business. Thanks Erin & Natasha for doing this show!

One minor nitpick, ‘Start To Sale’ is hard to find on Google and too boring a title for such a fantastic show - totally need a cooler name! 😁

Olemasiulana ,

So honest and inspiring!

Thank you Erin for starting this podcast, I look forward to all the next episodes! Such an honest conversation, so interesting and inspiring!

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