89 episodes

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

Success With Jewelry Laryssa Wirstiuk and Liz Kantner

    • Business

With the Success With Jewelry podcast, we invite you inside our conversations about business success and marketing for jewelry designers and entrepreneurs. We're Laryssa and Liz, jewelry marketing experts with a combined 16 years of experience in jewelry marketing and proven track records in helping jewelry brands meet their goals. When you listen to or watch this podcast, you get an intimate and exclusive "peek behind the curtain" of all the things you wish you could know about earning success in this industry.

    84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations

    84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations

    Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information.
    We'll be covering:
    Should you be engaging with Threads?
    Should you be posting more Reels?
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we’ll share how to know if your social media strategy is working for you.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 18 min
    83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas

    83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas

    Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas.
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we’ll share how to actually use your customer personas and which questions you should be asking as you're doing the research.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 11 min
    82 - Laryssa and Liz Interview Jewelry Pinterest Expert Andrea Li

    82 - Laryssa and Liz Interview Jewelry Pinterest Expert Andrea Li

    Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)!  She’ll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities.
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we share some of the current best practices for Pinterest.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com. 
    Info and Links From Andrea:

    - Here is the link to sign up for email list - https://www.redpingeek.com/ultimate-pinterest-starter-guide
    - For designers interest in Pinterest Management Services can contact her at andrea@andreali.com
    - Free resources - https://www.redpingeek.com/jewelers-guides
    - Sales Page to her new course - https://red-pin-geek.thrivecart.com/chatgpt-jewelers-content-toolkit/

    • 32 min
    81 - Liz Interviews "A Thousand Facets" About Finding Your Voice

    81 - Liz Interviews "A Thousand Facets" About Finding Your Voice

    Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer.  
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, Liz and our special guest discuss the brands in the industry that stand out to them the most.
    Todd Reed: https://toddreed.com/ Judy Geib: https://judygeib.com/ Gabriella Kiss: https://www.gabriellakiss.com/ Tura Sugden: https://turasugden.com/ Johnny Ninos: https://ninosstudio.com/ Shane Yamane: https://syamane-studio.com/ Loren Nicole: https://loren-nicole.com/ Alex Monroe: https://www.alexmonroe.com/ To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.

    • 33 min
    80 - Laryssa and Liz on How to Define Your Target Audience

    80 - Laryssa and Liz on How to Define Your Target Audience

    Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points:
    Know what makes your jewelry and brand unique, defining the essence of your brand
    Imagine who might resonate with your unique value and story
    Try to find these people and engage with them, build relationships, see how it resonates
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, we’ll share brands that we think know their target audience well - and how they build relationships with that audience.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting https://SUCCESSWITHJEWELRY.com.
     

    • 24 min
    79 - Laryssa and Liz Ask, "What's Up With Jewelry Instagram?"

    79 - Laryssa and Liz Ask, "What's Up With Jewelry Instagram?"

    Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024.
    We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. 
    In the bonus content of this episode, they also share brands they love to follow on Instagram.
    To get access to exclusive content as well as direct access to me and Laryssa, sign up by visiting SUCCESSWITHJEWELRY.com.
     

    • 25 min

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