A wedding business podcast full of tips and advice from myself and my guests. We will be sharing our knowledge, advice and tips to help you grow your business in the wedding industry. I'm your host, Vaani Wadman. I'm a cake designer but also a wedding business mentor and I hope through listening to these podcast episodes that you will find inspiration, gain confidence and learn strategies that you can use to improve your visibility and connect with the right suppliers and clients. So what are you waiting for? Let's dive in!
Taking the Leap to Leave the Corporate World and Becoming a Full-Time Wedding Creative. Cristina Ilao, UK-based Destination Wedding Photographer, Shares Her Story
Welcome to Episode 7 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. I’m thrilled to share this episode with you as I am hosting the very lovely Cristina Ilao, a dear friend of mine who is a UK-based fine art destination wedding photographer. Cristina left behind a secure and lucrative job as an accountant in the financial services sector to follow her dreams and last year, she took the leap to go full-time with her wedding photography. She shares her thoughts on what made her finally commit to leaving that secure job to become a full-time wedding creative and talks honestly about what this change in career has meant to her.
During the episode, Cristina shares some great advice to wedding suppliers on how she’s built up her luxury wedding business and how the connections she’s made with fellow wedding creatives have been so important to her. Cristina doesn’t shy away from being honest about how she believes you should be looking at raising your online profile outside of Instagram. So often, wedding creatives will use social media, specifically Instagram, as their sole marketing tool and Cristina is someone who has grown her business by cleverly using other means but especially by nurturing her website. If you’re someone who’s working in weddings, on the side of a permanent employed job, I hope you find it inspiring listening to Cristina share her story. Maybe you too are feeling stuck in a dead-end corporate job and hearing Cristina's tale may give you the courage to take the leap yourself. If you’d like to see Cristina’s beautiful work and also check out her blog, her website is: https://www.cristinailao.com or you can seek her out on Instagram - as she said, she's always open to making new friends and I'm sure she'd love to hear from you.
UK & Destination Wedding Photographer, Pierra Goff, Talks about Growing her Business using her Personality, Networking and Instagram
Welcome to Episode 6 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. On this episode I am hosting Pierra Goff and I know that the release of this episode has long been awaited for by Pierra’s fans. Pierra is a UK-based wedding photographer and burst onto the wedding scene a few years ago. Her business, Pierra G Photography, has grown rapidly and her style of romantic, dreamy photography has become highly sought after by couples having UK and destination weddings. Pierra has had her work featured in countless wedding blogs and along with Russell also offers workshops to budding photographers and videographers, looking to capture fresh content for their portfolios.
During the episode you get an insight into what drives Pierra and how she’s channeled her passion and energy to grow her business so quickly. Pierra’s shares her tips and advice on how she’s attracting her ideal client and despite the changes to Instagram, how she’ll be continuing to use the app to connect with her audience and keep supporting fellow wedding suppliers.
If you would like to find Pierra online, her website is: https://pierragphotography.com/ and of course, you’ll find her on Instagram. And if you’re interested in learning from Pierra, do check out Milkshake Kisses to see the kind of workshops she puts together with Russell Kent Nicholls (Russell was my first guest ever on the podcast on Episode 2 of Season 1, and if you haven’t had a listen to that episode, you really should!).
Luxury Cake Designer, Suzanne Brady of Cove Cake Design shares her Business Journey Story and Advice on How to Grow a Wedding Business
Welcome to Episode 5 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. I know this is a long awaited episode for some of you as I am hosting the wonderful Suzanne Brady of Cove Cake Design. Suzanne is an inspiring business woman and cake designer, based in Dublin Ireland and through her consistency for her cake style and brand messaging, she has cultivated a luxury cake business with a high-class reputation.
Suzanne has had her work published in Vogue, Brides and Martha Stewart Weddings - the kind of prestigious publications that many of us aspire to have our work featured in. And on this episode, Suzanne shares her story of how she started her business and has worked steadily to build it up while raising a family. Suzanne shares some great advice on ways that she looks after herself to maintain her wellbeing and her mindset. And she also shares tips on things you can do to grow and build a strong business and create a luxury brand for yourself.
If you would like to find Suzanne online, her website is: https://www.covecakedesign.ie/ and if you’re interested in trying out some of her amazing cake flavourways, you can also purchase her recipe e-books through Suzanne’s online shop. And if you’d like to connect with Suzanne, you can also find her on Instagram.
Thank you for listening!
How to get PR for your Wedding Business, Eleanor Rice, Your Day Magazine Editor Shares Tips & Advice on How to Get Seen
Welcome to Episode 4 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. I’m so excited to share this episode with you as I am hosting the fabulous Eleanor Rice, the editor of Your Day magazine. Eleanor oversees the editorial content across both the magazine’s digital and printed platforms. It was such a pleasure to host Eleanor and hear her talk passionately about the ethos and values of this new wedding magazine. Eleanor and her team are looking to share meaningful and inspiring content to their audience, where story telling is at the heart of what they do. The magazine contains gorgeous imagery and modern wedding inspiration for today’s couples planning their weddings. I love that sustainability and diversity is just part of the norm in the Your Day approach to seeking fresh content.
On this episode, Eleanor shares some great advice to wedding suppliers as to how to get their businesses and their brands noticed. Very often, the way a small business owner looks to grow their brand is through exposure and great PR and Eleanor shares tips on what wedding suppliers can do to help boost their visibility. There is so much that wedding creatives can to do to help themselves and I am thankful to Eleanor for providing great advice on this topic. Your Day magazine is available to purchase online: https://yourdaymagazine.com/shop/ and is also available in many UK stores including Waterstones, WHSmith, and other high street magazine stockists. You can find out more about Your Day at their website: https://yourdaymagazine.com/ or seek them out on Instagram. Your Day is a quarterly magazine and they launched with their Spring edition first, the Autumn edition is due to be published very soon. During the episode, Eleanor also shares details of how you can contact them as they’d love to hear from new wedding creatives!
Talking Wedding Stationery, Networking and Building Community with Grania O'Brien of Ink & Paper
Welcome to Episode 3 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. On this episode I am chatting to the incredibly talented wedding stationer, Grania O’Brien of Ink & Paper. Grania made a career switch to embrace the beautiful and traditional craft of letterpress printing and during this episode she shares her story of how she’s grown her business into one that’s highly respected and one where her luxury wedding stationery is highly sought after. She shares advice on steps she’s taken that she believes have helped to get her where she is today.
We talk about the importance of connecting with wedding suppliers through networking and overcoming the feeling of trepidation to reach out to those in our own discipline - Grania is now part of a group stationers and calligraphers that celebrates each other’s work, passes on referrals and is of a huge support to each other. These relationships are so important when you’re a solopreneur and can bring great comfort and encouragement when you’re working on your own.
Grania’s letterpress stationery is beautiful to look at and to hold - if you’d like to take a look at her work or connect with her, you can find her website: https://www.inkandpaperdesign.co.uk/ or seek her out on Instagram. Grania’s business is going from strength to strength and so much so that she’s also now part of a trio called Studio Between that provides gorgeous styling for events and weddings - you can take a look at their beautiful website here: https://www.studiobetween.co/
Thank you again to Grania for chatting with me - I hope you love listening to the episode.
How to Hone Your Skills and Grow a Luxury Wedding Business with Fen Bolodeoku of MonAnnie Cakes
Welcome to Episode 2 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. On this episode, my guest is the wonderful Fen Bolodeoku, a fellow cake designer and artisan who caters for luxury weddings in the UK as well as overseas. Fen found her way into the world of weddings from a very different occupation as she used to be a practicing paediatrician. During our chat, Fen shares her experience of growing her wedding cake business from scratch and how she found her way to her signature style with heavenly sugar flowers. She also gives some great advice on how to find your confidence and not shy away from aspiring to be great! Fen says herself that “it’s easiest to dream big and edit rather than draft by fear!”
It really is an honour to have Fen on the podcast as she is such a talented artist and one of the kindest people that I’ve met in the wedding industry. Fen and I chat about things you can do to ensure that you include self care in your business practice as both believe that you need to fill your cup from time to time as trying to serve clients to the best of your ability will be difficult if you don’t also nurture yourself.
If you love listening to this episode and would like to connect with Fen online, you can find her on her website: https://monanniecakes.com/ or on Instagram.
Wonderful and Inspiring
Vaani is such a delight to listen to and has a lovely tone and manor to her conversations. There are some incredibly inspiring people she interviews and each episode I have found really valuable to me and my business. I would highly recommend to anyone in the wedding industry, especially if you are hoping to seek out some helpful and practical advice on growing your business.
Fantastic and so helpful
Am absolutely loving listening to these, not only are they informative and helpful but they’re also inspiring. Thank you Vaani!
Lily, Boothy Bakes Cakes
I love listening to Vaani’s podcast. She is such a kind and supportive person. Always willing to share her knowledge with others.
Guest chats are very informative and fun!