Sustainability Claims & Validations Consciousness Beyond The Product

The topic of this episode is Sustainability Claims & Validations. 

How can sustainability comms be made appealing to the consumer? Which sustainability claims do customers care most about? And what can the industry do to ensure a clearer understanding of sustainability claims?

For this episode, we were joined by Jie Zhou, Bianca Foley and Liv Simpliciano.

You can find out more about Jie Zhou and the report on https://www.cisl.cam.ac.uk/directory/jie-zhou-programme-manager-sustainability-hub-and-accelerator-team and on https://www.cisl.cam.ac.uk/resources/publications/net-zero-business-transformation-framework-accelerating-change-era-turbulence 

You can find out more about Bianca Foley on https://biancaffoley.com/ or on Instagram @biancaffoley

You can find out more about Liv Simpliciano, Fashion Revolution and the Good Clothes, Fair Pay campaign on https://www.fashionrevolution.org/good-clothes-fair-pay/ or on Instagram @fash_rev

You can find out more about SABINNA on www.sabinna.com or on Instagram @sabinna_com