TAC Talks Ep 14 – Marketing and Advertising

This podcast provides further information on Standards 4 and 5 of the Standards for RTOs, which require RTOs to provide accurate and accessible information about themselves, their services, and their performance. It also requires RTOs to ensure that each prospective and current learner is properly informed.

The podcast explores the concept of providing prospective students with the information they need to make an informed decision about which RTO will best meet their learning needs and career objectives. It does this by discussing three key areas:

1. What learners can get out of the training
2. What students need to put into the training
3. What your RTO will do for them

By providing prospective students with this information, RTOs can help them to make informed decisions about their training and to set themselves up for success.

More information on this topic is available in the:

• TAC Fact Sheet – Marketing and Advertising
• TAC Fact Sheet – Identifying and Meeting Learner Needs
• TAC Fact Sheet – Amount of Training
• TAC Talks Podcast – Protecting Learners when there are Industry Licensing Outcomes
• TAC Talks Podcast – Identifying and Meeting Learner Needs
• TAC Talks Podcast – Amount of Training
• Webinar – RTO Marketing

For a copy of the transcript click here.

Published 10/10/2023