27 min
Tales from the Archive - BT - episode 2 Tales from the Archive
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- Business
Anne Archer is the Heritage Collections Manager at British Telecom (BT), a leading British multinational telecommunications holding company headquartered in London with operations in around 180 countries and the largest provider of fixed-line, broadband and mobile services in the UK.
In this second episode we hear from Anne on how the BT archives are supporting the wider organisation. From employee engagement with tours of the archive to enabling departments such as corporate affairs, legal, HR and in particular the brand function - who utilise the archive for internal and external communications with a heritage focus, developing campaigns and acquiring authentic assets for key anniversaries and brand inspiration.
Listen, share and enjoy as we journey into the corporate archives of BT.
Missed BT episode 1? Don't worry you can catch up with it here.
Anne Archer is the Heritage Collections Manager at British Telecom (BT), a leading British multinational telecommunications holding company headquartered in London with operations in around 180 countries and the largest provider of fixed-line, broadband and mobile services in the UK.
In this second episode we hear from Anne on how the BT archives are supporting the wider organisation. From employee engagement with tours of the archive to enabling departments such as corporate affairs, legal, HR and in particular the brand function - who utilise the archive for internal and external communications with a heritage focus, developing campaigns and acquiring authentic assets for key anniversaries and brand inspiration.
Listen, share and enjoy as we journey into the corporate archives of BT.
Missed BT episode 1? Don't worry you can catch up with it here.
27 min