The Adventures in Marketing Podcast Andrew Burns

How many times have you given up your email address for some nugget of wisdom that someone promised you? You were promised some kind of Ambrosia that was going to help you raise your game, only to find that there was no such magic within. What you end up getting in exchange for your email address is stuff you already knew, and an upsell to the real product where the real gold is.

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The problem is, Lead Magnets work- they got your email address didn't they? And in this day and age, if you want to grow your email list, you've got to have one too.

First you've got to build it. You've got to get over your perfectionism and get something out there. It doesn't have to be perfect, it can even be recycled content. It just has to be enticing enough to get that email address.

And then you have to figure out how to deliver it. Via the Thank You Page? Via the first email? Via a Membership site? Some combination of all 3 perhaps? Building a list can be challenging- a Lead Magnet is going to make it so much easier.


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In my search for assistance in marketing myself and my content online, I realised I needed a teacher, a mentor. That realisation led me to find Anthony Morrison and his Partner With Anthony course. PWA is a program that primarily teaches affiliate marketing, but it is applicable for whatever offers you want to market online. This is my review of that course.

Seek out the PWA program here: https://go.adventuresin.marketing/solo1

Checkout the original Medium article: https://medium.com/a-writers-adventures-in-marketing/how-to-increase-your-income-on-medium-d671e8fbf706?source=friends_link&sk=34994b6f60da91bc24216e486b2ff7f4

Signup for GrooveFunnels for free at https://go.adventuresin.marketing/groove

The course is deep and rich. It covers the tools you need to build your online presence, to capture data about the audience you are building, to direct that audience to your various affiliate offers. It teaches you to use those tools, even how to become an affiliate for the companies that produce and sell those tools. It teaches you where to find traffic and how to build that traffic into your audience. It teaches you to build layers of revenue generation to enable you to meet your financial goals online. And it does all of this while supporting you to be an affiliate for the Partner With Anthony program itself.

If you are serious about making money online, and you are prepared to invest the price of a couple of cups of coffee in yourself and your future, then PWA is for you.


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