16 episodes

The Advertising Hour is just an excuse for me to take at least 60-minutes every couple of weeks to explore the goings-on in my curiosity-plagued mind.


Part therapy, part meditation, part study. 


Mostly, I'm hoping to learn a little more about myself, my contemporaries and my obsessions through the study and discussion of all things advertising. 


I expect to get plenty distracted along the way.


At very least I hope to light-up a few unsuspecting synapses. 


It's a bonus for us all if this helps to surface unique marketing insight.

The Advertising Hour The Advertising Hour

    • Business

The Advertising Hour is just an excuse for me to take at least 60-minutes every couple of weeks to explore the goings-on in my curiosity-plagued mind.


Part therapy, part meditation, part study. 


Mostly, I'm hoping to learn a little more about myself, my contemporaries and my obsessions through the study and discussion of all things advertising. 


I expect to get plenty distracted along the way.


At very least I hope to light-up a few unsuspecting synapses. 


It's a bonus for us all if this helps to surface unique marketing insight.

    #16 No Bullsh*t Marketing w/ Sabrina Chevannes, Managing Director of Complex Creative

    #16 No Bullsh*t Marketing w/ Sabrina Chevannes, Managing Director of Complex Creative

    Sabrina is a marketing agency owner, author, chess master, chess commentator and soon-to-be host of the podcast 'No Bullsh*t Talks'.


    I admire Sabrina's approach to transparency and authenticity. Truly I'm envious that she works for an agency that brands themselves with the tagline 'The No Bullsh*t Agency'. To some, this might seem like a bold statement, but I see it as liberating.


    I love marketing, but it's true that the industry is full of bullsh*t. It's a beautiful thing when you meet someone that's committed to cutting through the noise and focusing on creativity without a hidden agenda.


    ***Check the links below to connect with Sabrina and look out for her upcoming podcast, 'No Bullsh*t Talks'***


    In this episode we discuss:


    Is Zoom a suitable solution for recording podcasts?The pros and cons of leading with the 'The No Bullsh*t Agency' branding for Complex CreativeThe role of honesty and candour in creativity and leadershipIs Clubhouse here to stay?What motivated Sabrina to write her popular 'Chess for Children' books?Skills learned from chess that can be applied to business and marketingIs The Queen's Gambit good for chess?

    Referenced on this episode:


    Podcast community MatchMaker.fm: https://www.matchmaker.fm/Zencastr: https://zencastr.com/Riverside.fm: https://riverside.fm/Squadcast: https://squadcast.fm/Rode Podmic: https://amzn.to/3kCM3Io[Sabrina's book] The Batsford Book of Chess for Children: https://amzn.to/327ftIx[Sabrina's book] The Batsford Book of Chess for Children Activity Book: https://amzn.to/3ccYZA9chess.com

    CONNECT WITH SABRINA:


    https://wearecomplexcreative.com/https://uk.linkedin.com/in/sabrinachevanneshttps://twitter.com/SChevanneshttps://www.instagram.com/sabzyc/

    SUBSCRIBE TO THE ADVERTISING HOUR:


    Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-advertising-hour/id1517577846Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGUtYWR2ZXJ0aXNpbmctaG91cg==Spotify: https://open.spotify.com/show/3G3YLFN2TbxV9W9m93KnYWYouTube: https://www.youtube.com/channel/UCI2HuVI4QQkLKaZ2O3H4uOAStitcher: https://www.stitcher.com/podcast/podcastdotco/the-advertising-hourTuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Advertising-Hour-p1331527Acast: https://play.acast.com/s/the-advertising-hour

    ... or your favourite podcast platform!


    FOLLOW ME / THE ADVERTISING HOUR:


    Twitter: https://twitter.com/theadhourInstagram: https://www.instagram.com/theadvertisinghourFacebook: https://www.facebook.com/TheAdvertisingHourMe: LinkedIn: https://www.linkedin.com/in/scottcolenutt

    The track featured in this episode is 'Games in Color' by Emil Axelsson.


    Send all feedback and guest recommendations to scott@theadvertisinghour.com






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    • 1 hr 8 min
    #15 Exit Like a Ninja with Dave Schneider, CEO of Shortlist.io

    #15 Exit Like a Ninja with Dave Schneider, CEO of Shortlist.io

    Sometimes I feel like every marketer secretly wants to be an entrepreneur. That their goal is to build passive income through a side-hustle, quit marketing and then work remotely from the jungles of Peru.


    I'm not sure why I think this way. Maybe because I've felt this way.


    Dave Schneider has lived this very experience. I wanted to know whether his experiences matched my expectations, or whether I've mis-sold myself.


    Dave sold links in the early 2010s and that helped to fund his travel around the world, before he eventually embarked on a SaaS journey with outreach software, NinjaOutreach. Dave later sold NinjaOutreach and is currently on a mission to reinvent marketing agency practices with Shortlist.io, the unagency.


    In this episode we discuss:


    Dave's advice in building SaaS products for non-developersThe trigger moment that led Dave to consider exiting NinjaOutreachLessons in successfully exiting a SaaS productHow selling NinjaOutreach impacted Dave's lifeDave's thoughts on influencer marketingHow Shortlist.io was born and what is an un-agency?

    Referenced on this episode:


    Dave's first venture, NinjaOutreach: https://ninjaoutreach.com/Dave's story on how he grew NinjaOutreach from the Niche Pursuits podcast in 2017: https://www.nichepursuits.com/podcast-120-dave-schneider-built-30k-per-month-link-building-software-company-using-outreach/Shortlist.io's Podcast, 'How We Solve': https://howwesolve.com/

    CONNECT WITH DAVE / SHORTLIST:


    https://shortlist.io/dave@shortlist.io

    SUBSCRIBE TO THE ADVERTISING HOUR:


    Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-advertising-hour/id1517577846Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGUtYWR2ZXJ0aXNpbmctaG91cg==Spotify: https://open.spotify.com/show/3G3YLFN2TbxV9W9m93KnYWYouTube: https://www.youtube.com/channel/UCI2HuVI4QQkLKaZ2O3H4uOAStitcher: https://www.stitcher.com/podcast/podcastdotco/the-advertising-hourTuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Advertising-Hour-p1331527Acast: https://play.acast.com/s/the-advertising-hour

    ... or your favourite podcast platform!


    FOLLOW ME / THE ADVERTISING HOUR:


    Twitter: https://twitter.com/theadhourInstagram: https://www.instagram.com/theadvertisinghourFacebook: https://www.facebook.com/TheAdvertisingHourMe: LinkedIn: https://www.linkedin.com/in/scottcolenutt

    The track featured in this episode is 'Enu' by Osoku.


    Send all feedback, thoughts and guest recommendations to scott@theadvertisinghour.com

    • 47 min
    #14 The Most Curious Mind in Medellín with Sam Brake Guia, Host of Brains Byte Back and The Loudspeaker Podcasts

    #14 The Most Curious Mind in Medellín with Sam Brake Guia, Host of Brains Byte Back and The Loudspeaker Podcasts

    I think curiosity is a characteristic, but it's also a skill. I think it takes persistence and passion to remain curious in life, as there are many obstacles or temptations that can stifle curiosity, if you allow them to.


    I like to think that I am curious and that I am in touch with my own curiosity. It's something I think about a lot.


    I love it when I stumble into conversations on this podcast where the guest and I settle in to our curiosities and it leads to new truths, lessons or thought patterns that perhaps I've never explored. Or maybe it shines a light on topics I've thought deeply about, but that I have never attempted to articulate my thoughts on.


    In this episode, we have two very curious minds and an hour to explore.


    Sam Brake Guia is the host of podcasts Brains Byte Back (where psychology meets technology) and The Loudspeaker (the definitive guide on using PR to scale a startup).


    In this episode we discuss:


    The biggest differences between podcast hosting and appearing as a guestHow to accelerate learning through asking questions (keep the mind of a 4 year old, Sam!)Approaching sensitive questions as podcast hostHow Sam ended up in Medellín and how his journey into podcasting beganDoes Medellín have a PR problem?How a positive and encouraging workplace culture helped Sam to rapidly develop new skills (shout out to Publicize!)Two of the hardest challenges faced by podcast hosts

    Referenced on this episode:


    2 Dope Queens Podcast: https://www.wnycstudios.org/podcasts/dopequeensThe Podnews Newsletter: https://podnews.net/The Podcast Marketing Academy Course: https://counterweightcreative.co/podcast-marketing-academy/

    CONNECT WITH SAM / BRAINS BYTE BACK / THE LOUDSPEAKER :


    Brains Byte Back is available on your favourite podcast platform. Here's the Spotify link: https://open.spotify.com/show/3a22at961falkxqf30fFBCThe Louderspeaker is also available on all podcast platforms, here's the Spotify link: https://open.spotify.com/show/0UugBojE3mefhndWUGsmdJSam on LinkedIn: https://www.linkedin.com/in/samuelbrakeguia/Publicize: https://publicize.co/

    SUBSCRIBE TO THE ADVERTISING HOUR:


    Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-advertising-hour/id1517577846Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGUtYWR2ZXJ0aXNpbmctaG91cg==Spotify: https://open.spotify.com/show/3G3YLFN2TbxV9W9m93KnYWYouTube: https://www.youtube.com/channel/UCI2HuVI4QQkLKaZ2O3H4uOAStitcher: https://www.stitcher.com/podcast/podcastdotco/the-advertising-hourTuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Advertising-Hour-p1331527Acast: https://play.acast.com/s/the-advertising-hour

    ... or your favourite podcast platform!


    FOLLOW ME / THE ADVERTISING HOUR:


    Twitter: https://twitter.com/theadhourInstagram: https://www.instagram.com/theadvertisinghourFacebook: https://www.facebook.com/TheAdvertisingHourMe: LinkedIn: https://www.linkedin.com/in/scottcolenutt


    The track featured in this episode is 'Free This Feeling' by spring gang.


    Send all feedback, thoughts and guest recommendations to scott@theadvertisinghour.com

    • 1 hr 20 min
    #13 A Conversation Carousel with Maxwell Ivey a.k.a 'The Blind Blogger'

    #13 A Conversation Carousel with Maxwell Ivey a.k.a 'The Blind Blogger'

    Note: Sorry that my mic audio is a little sub-par in this episode. I have no idea what happened, I might try and fix it up and re-upload this at a later date with better audio if I managed to improve it. I think it's still plenty listenable, though.


    This episode was not only fun, but it was inspiring. Max's positive mentality is impossible to miss. He's Mr No Excuses.


    We talk in detail at the beginning of the episode about Max's former life as a carnival owner and this episode felt like a late night walk home from a fair with a new friend.


    If it were a carnival, I feel like I take the role of the stand-in ringmaster, filling in for the veteran Master of Ceremonies who was unable to fulfil his duties due to indulging in one too many Jack and Cokes earlier in the day.


    Max is the star attraction. The unmistakable showman that people travel from neighbouring towns to see. I think given his visual impairments, he probably doesn't entertain with a trapeze act, but he's so damn determined that, that's a challenge he won't let escape him forever. For now, he does a little magic, cracks a few jokes and maybe belts out a country hit or two to close the night.


    In this episode we discuss:


    Maxwell's former life and career as a Texan carnival ownerLessons in persistence and confidence that Maxwell took from his fatherHow Maxwell learned the skills to sell carnival equipment online, despite his visual impairments and having no previous online business, website building or online marketing experienceCommon website accessibility issues that Maxwell encounters and his advice to businesses on how they can make their websites more accessibleMaxwell's thoughts and experiences with smart assistantsThe motivation for Maxwell's transition into blogging and sharing his experiences as a blind entrepreneurThe story that led to Maxwell publishing his first book 'Leading You Out of The Darkness Into the Light'Lessons Max has learned from public speakingHow Maxwell sets himself challenges and what challenges he's planning for the futureThe personal and business benefits Maxwell has found through podcastingOur thoughts on podcast sponsorships and monetisation

    Referenced on this episode:


    The Web Accessibility Initiative: https://www.w3.org/WAI/[Book] Big Magic by Elizabeth Gilbert: https://amzn.to/3tslNTUMarsedit 4 Blog Editor App: https://apps.apple.com/us/app/marsedit-4-blog-editor/id1198319098?mt=12Podcorn, the podcast sponsorship platform: https://podcorn.com/

    CONNECT WITH MAXWELL:


    https://theblindblogger.net/https://www.linkedin.com/in/maxwellivey/https://twitter.com/maxwelliveyhttps://www.facebook.com/maxwelliveyhttps://www.youtube.com/maxwellivey

    SUBSCRIBE TO THE ADVERTISING HOUR:


    Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-advertising-hour/id1517577846Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGUtYWR2ZXJ0aXNpbmctaG91cg==Spotify: https://open.spotify.com/show/3G3YLFN2TbxV9W9m93KnYWYouTube: https://www.youtube.com/channel/UCI2HuVI4QQkLKaZ2O3H4uOAStitcher: https://www.stitcher.com/podcast/podcastdotco/the-advertising-hourTuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Advertising-Hour-p1331527Acast: https://play.acast.com/s/the-advertising-hour

    ... or your favourite podcast platform!


    FOLLOW ME / THE ADVERTISING HOUR:


    Twitter: https://twitter.com/theadhourInstagram: https://www.instagram.com/theadvertisinghourFacebook: https://www.facebook.com/TheAdvertisingHourMe: LinkedIn: https://www.linkedin.com/in/scottcolenutt

    The track featured in this episode is Merry-Go-Round by Justnormal.


    Send all feedback, thoughts and guest recommendations to scott@theadvertisinghour.com

    • 1 hr 50 min
    #12 Understanding Data Bias and Ethics in AI with Kasia Borowska, Managing Director of Brainpool AI

    #12 Understanding Data Bias and Ethics in AI with Kasia Borowska, Managing Director of Brainpool AI

    I remember back in 2001 not being able to watch the film AI because it freaked me out too much. My mind wandered and I became overwhelmed thinking about the potential impact AI might have on the world.


    I still haven't watched that film.


    I have a love/hate relationship with AI and what I know of its current use and its potential. I'm still not 100% sure whether I study AI because I deeply love the potential positive impact AI could have on the world, more simply because I'm a geek, or whether deep down I want to just arm myself with knowledge so that I can protect myself when the inevitable robot wars commence.


    It's easy to get carried away with the science-fiction and potential technological possibilities of AI. More recently I've been thinking a lot about systemic biases in society and how they'll develop into the future. More specifically, I've been thinking about how these systemic problems in our current society can creep into the AI solutions being built or planned. I'm worried. I want us to take control of what we're building. AI is undoubtedly a big part of our future and so we should be paying attention to all of the ways systemic biases impact us as a society and trying to ensure these biases are removed from the structures we build for our futures.


    Today I'm joined by Kasia Borowska to explore these topics. Kasia is has a background in mathematics, marketing and cognitive science. She is currently the Managing Director of Brainpool AI, a network of over 500 global AI and machine learning experts.


    Brainpool AI is on mission is to bridge the gap between academia and corporations when it comes to using AI and machine learning. They want to provide corporations easier access to the latest research and best minds in artificial intelligence.


    In this episode we discuss:


    How marketing will benefit from access to AI/ML researchWhy it's important to understand the differences between machine learning and artificial intelligence, and what these differences areWhy data bias in AI should be one of your first considerations before embarking on building an AI projectExamples of the gender and race bias risks in AIOur views on AI governance and legislationHow AI might help us to save the planet

    Referenced on this episode:


    https://www.wired.com/story/best-algorithms-struggle-recognize-black-faces-equally/https://cbmm.mit.edu/about/people/tegmarkhttps://brave.com/https://www.coursera.org/learn/ai-for-everyonehttps://www.sitevisibility.co.uk/blog/2020/12/10/applications-of-ai-in-marketing-with-kasia-borowska/

    CONNECT WITH KASIA /BRAINPOOL AI:


    https://brainpool.ai/https://twitter.com/brainpoolaihttps://www.facebook.com/brainpoolai/https://www.youtube.com/channel/UChxnWsbZgdsaRPdvi4d57VAhttps://www.linkedin.com/company/brainpool-ltd/https://www.linkedin.com/in/kasia-borowska-79a82147/





    SUBSCRIBE TO THE ADVERTISING HOUR:


    Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-advertising-hour/id1517577846Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGUtYWR2ZXJ0aXNpbmctaG91cg==Spotify: https://open.spotify.com/show/3G3YLFN2TbxV9W9m93KnYWYouTube: https://www.youtube.com/channel/UCI2HuVI4QQkLKaZ2O3H4uOAStitcher: https://www.stitcher.com/podcast/podcastdotco/the-advertising-hourTuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Advertising-Hour-p1331527Acast: https://play.acast.com/s/the-advertising-hour

    ... or your favourite podcast platform!


    FOLLOW ME / THE ADVERTISING HOUR:


    Twitter: https://twitter.com/theadhourInstagram: https://www.instagram.com/theadvertisinghourFacebook: https://www.facebook.com/TheAdvertisingHourMe: LinkedIn: https://www.linkedin.com/in/scottcolenutt


    The track featured in this episode is Bad Robot by [ocean jams].


    Send all feedback, thoughts and guest recommendations to scott@theadvertisinghour.com

    • 47 min
    #11 Creating Out of This World Content with Raj Goodman Anand, Founder and CEO of Goodman Lantern

    #11 Creating Out of This World Content with Raj Goodman Anand, Founder and CEO of Goodman Lantern

    Raj shares on the show that when he told his mother he was planning on studying AI, she thought it had something to do with UFOs.


    I think that she still might be right.


    Our episode encompasses everything from Raj's life as the founder of a content production agency, Goodman Lantern, to his experience and interests in the world of marketing technology, his history in software engineering, his ambitions as an investor and his study and thoughts on artificial intelligence. 


    In this episode we discuss:


    The Goodman Lantern origin storyHow tier based pricing can help acquire customers who you may upsell more bespoke work to at a later dateHow to retain brand authenticity when outsourcing contentOur appreciation for product managersWhat does an Innovation Consultant do?Why Raj is an advocate of remote workingWhat Raj looks out for as a MarTech investorMarTech product trends, including how AI is being used in content production

    I tried to get clever with this podcast title. I'm okay with it.


    Sorry about some of the audio quality on this episode. Raj was calling in from a co-working space and as much as I tried to edit out background noise, I couldn't quite get all of it.


    Referenced on this episode:






    My interview with the podcast 'Matched' from Matchmaker.fm, featuring details on how and why I started this podcast: https://pod.co/matched/scott-colenutt-marketer-podcaster





    CONNECT WITH RAJ:






    https://goodmanlantern.com/https://www.linkedin.com/in/rajanand/?originalSubdomain=uk





    SUBSCRIBE TO THE ADVERTISING HOUR:






    Apple Podcasts: https://podcasts.apple.com/gb/podcast/the-advertising-hour/id1517577846Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZC5jby90aGUtYWR2ZXJ0aXNpbmctaG91cg==Spotify: https://open.spotify.com/show/3G3YLFN2TbxV9W9m93KnYWYouTube: https://www.youtube.com/channel/UCI2HuVI4QQkLKaZ2O3H4uOAStitcher: https://www.stitcher.com/podcast/podcastdotco/the-advertising-hourTuneIn: https://tunein.com/podcasts/Business--Economics-Podcasts/The-Advertising-Hour-p1331527Acast: https://play.acast.com/s/the-advertising-hour





    ... or your favourite podcast platform!






    FOLLOW ME / THE ADVERTISING HOUR:






    Twitter: https://twitter.com/theadhourInstagram: https://www.instagram.com/theadvertisinghourFacebook: https://www.facebook.com/TheAdvertisingHourMe: LinkedIn: https://www.linkedin.com/in/scottcolenutt

    The track in this episode is 'Don't Be Afraid to Fly' by DJ Denz The Rooster.


    Send all feedback, thoughts and guest recommendations to scott@theadvertisinghour.com

    • 1 hr 9 min

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