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Pauline Armbrust started Airport Retail News, an eight-page newsletter, in 1995 after hearing a soundbite about how much revenue airports in Europe were generating from their retail shops. American airports at the time were just discovering the potential in concessions, making it the perfect time to launch. As the industry evolved, so did ARN. Armbrust transitioned her newsletter into Airport Revenue News magazine in 2001 and started what is now the Airport Experience Conference a few years later. Two decades later, she sees an industry that focuses more intently on customer needs and wants, involves more local brands and embraces technology for the betterment of the traveler experience.

When the opportunity arose for Courtney Thornton to become in-house legal counsel for the board governing Louis Armstrong New Orleans International Airport, she didn’t even realize it had lawyers outside the city attorney’s office. That role exposed her to many opportunities in the industry. As Thornton began transitioning into a more customer-centered role, she’s had a front row seat as the industry became more technologically sound and savvy in meeting passenger needs for dining, check-in and convenience. Thornton focuses on opportunities that push forward those experiences for customers, that increase diversity throughout the airport industry and that provide wins for all involved parties.

Liz Dwernychuk is responsible for ensuring an exceptional passenger experience for travelers at Edmonton International Airport (YEG). In recent years, YEG has evolved - in its concessions program and overall design - to a venue that is reflective of its region. It’s an airport willing to pilot new ideas and seek non-traditional solutions. And, from an Indigenous Interpretive and Retail Center featuring educational exhibits and authentic art items for sale, to permanent art installations and a diverse selection of food and retail options, the airport reflects an industry-wide evolution toward making sure travelers have a unique experience with their needs met along the way.

As vice president of concessions at Orlando International Airport (MCO), Tracy Harris combines her skills in data analysis with her creativity and desire to help exceed passenger expectations. MCO’s evolution from a utilitarian concessions program into a passenger-focused venue offering a broad variety of brands and services culminated two years ago with the opening of Concourse C, which balances pre- and post-security concessions, offers immersive media experiences and provides passengers a spacious, comfortable way to travel. Now, the airport is working on a master plan to bring its A and B terminals to new standards as well.

Derryl Benton was a banker in central Florida when he met the late Bill Jennings, then director at Orlando International Airport, at a chamber event. Soon he was running the small business program and then concessions at the airport. Over his 30 years in the industry, Benton has seen concessions offerings industrywide changing from minimal, drab and dull to vibrant and customer-focused. Women and minorities have become more prominent on the professional side of airports and related businesses. And, even as costs to enter the business increase, he’s excited to see a new generation of diverse concessions and airport leaders continuing to push the industry forward.

Retail in airports has changed significantly in recent years. Space that previously may have been set aside for a newsstand or a bookstore has grown into large retail marketplaces that give operators more flexibility on term. That, in turn, allows them much more flexibility on being able to follow trends and understand consumer preferences. It's part of an ongoing concessions wide change that aims to better meet the rising and more diverse set of customer expectations.