74 episodes

The Anonymous Marketer is a podcast where we tackle the biggest questions from the B2B marketing community. But instead of bringing on guests for a quick chat, every question comes from an anonymous source. These are the questions B2B marketers have, but are afraid to ask.

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    • Business
    • 5.0 • 1 Rating

The Anonymous Marketer is a podcast where we tackle the biggest questions from the B2B marketing community. But instead of bringing on guests for a quick chat, every question comes from an anonymous source. These are the questions B2B marketers have, but are afraid to ask.

    How to Become a Fractional Marketer (+ Why You Should) — With Christina Garnett

    How to Become a Fractional Marketer (+ Why You Should) — With Christina Garnett

    In the latest episode of "The Anonymous Marketer," host Kirsti Lang addresses a question from an anonymous marketer: “Fractional work seems to be on the rise, especially in marketing. I'd love to know about this kind of work and how to get into it. Is it a trend that's going to last?” To provide expert insights, Kirsti invites Christina Garnett, a seasoned marketing professional and founder of Pocket CCO, to discuss the nuances of fractional marketing roles.Christina explains that fractional ...

    • 37 min
    How to Land Your Next Marketing Role in a Competitive Job Market

    How to Land Your Next Marketing Role in a Competitive Job Market

    In this lively episode of "The Anonymous Marketer," Kirsti Lang engages Simon Heaton in a deep dive into the intricacies of securing a marketing role at Buffer amid a fiercely competitive job market. Simon, with a rich background at both Shopify and Buffer, unpacks his journey and the proactive steps candidates can adopt to stand out. He emphasizes the significance of genuine engagement with the company’s culture beyond mere perks and highlights how strategic responses to application question...

    • 43 min
    Google's Algorithm Changes + Defensive SEO — With Lily Ray

    Google's Algorithm Changes + Defensive SEO — With Lily Ray

    In this episode of The Anonymous Marketer, host Kirsti Lang dives into the nuances of SEO with Lily Ray, the Vice President of SEO Strategy and Research at Amsive. Lily, with over 14 years of experience in SEO, shares her journey and the impact of Google algorithm updates on SEO strategies. Their conversation highlights the balance between technical know-how and creative marketing, emphasizing SEO as both an art and a science.The discussion further explores Google's helpful content update and...

    • 34 min
    Coping with Marketing Team Burnout — With Samantha Zabell

    Coping with Marketing Team Burnout — With Samantha Zabell

    In this episode of The Anonymous Marketer, host Kirsti Lang sits down with Samantha Zabell, the Director of Content Strategy at Duolingo, to tackle the pressing issue of marketing team burnout. Samantha shares her journey from journalism to leading Duolingo's organic content marketing across six markets, highlighting the unique challenges and rewards her role offers.The conversation delves into the struggles small marketing teams face, including high expectations, tight budgets, and the const...

    • 38 min
    Bottom-of-funnel Tactics for B2B That Actually Work

    Bottom-of-funnel Tactics for B2B That Actually Work

    In this episode of The Anonymous Marketer, Kirsti Lang and guest Masooma Memon dive into effective B2B content marketing strategies, focusing on bottom-of-funnel (BoFu) tactics. Masooma emphasizes the importance of creating a content "playground" where each piece interlinks, guiding readers through a learning journey about the brand's tools and services. The discussion covers the misconception of the marketing funnel's obsolescence, advocating instead for a nuanced approach that treats c...

    • 37 min
    Marketing 101: How to Get Started as a Bootstrapped Founder - With Sara Jensen

    Marketing 101: How to Get Started as a Bootstrapped Founder - With Sara Jensen

    In this episode of The Anonymous Marketer, host Kirsti Lang welcomes Sara Jensen from Brighter Messaging. They dive into the nuances of marketing strategies that stand out in today's competitive landscape. Sara shares insights on targeting the right audience and the importance of a solid marketing foundation. They discuss leveraging SEO and content marketing to maximize impact, even with limited budgets.The conversation also explores the differences between B2B and B2C marketing, highlighting...

    • 35 min

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