49 episodes

The Anonymous Marketer is a podcast where we tackle the biggest questions from the B2B marketing community. But instead of bringing on guests for a quick chat, every question comes from an anonymous source. These are the questions B2B marketers have, but are afraid to ask.

The Anonymous Marketer Motion

    • Business

The Anonymous Marketer is a podcast where we tackle the biggest questions from the B2B marketing community. But instead of bringing on guests for a quick chat, every question comes from an anonymous source. These are the questions B2B marketers have, but are afraid to ask.

    Transitioning from Field Marketing Lead to Manager What You Need to Know Featuring Arthur Castillo

    Transitioning from Field Marketing Lead to Manager What You Need to Know Featuring Arthur Castillo

    Many companies view field and event marketing as the same thing. And if you’re a field marketer, sometimes you have to figure out how your role fits into the larger picture.
    In this episode of The Anonymous Marketer, Nick Bennett and guest Arthur Castillo (Head of Dark Social & Evangelism at Chili Piper) tackle questions from the community and discuss the primary differences between a field marketing lead and a manager. 
    After pinpointing the difference between a lead and a manager, they also touch upon the importance of in-person events in 2023. Arthur shares how he approaches live events at Chili Piper and highlights what his team has learned from creating content at major tradeshows.
    Special thanks to our sponsors:

    Hockeystack
    Allego

    • 42 min
    How to approach your role in times of uncertainty: Advice for marketers featuring Kaylee Edmondson

    How to approach your role in times of uncertainty: Advice for marketers featuring Kaylee Edmondson

    It's no secret that the world is going through some tough economic times right now. Everywhere you look, companies are cutting budgets and letting people go. And even if you haven't been directly impacted by layoffs, it's hard not to feel the ripple effects. So, it's more important than ever to try and understand what's happening from all angles. Whether you're one of the folks who's been let go or you're still hanging in there at your company, we all have a part to play in trying to make things work.
    In this episode of The Anonymous Marketer, we are joined by Kaylee Edmondson, the VP of Revenue R&D at Refine Labs. Kaylee and our host Nick Bennett discuss how marketers should set themselves up in this changing economic climate, define survivor's guilt, and explore how those who stayed at a company can help those who were laid off.
    Kaylee shares why she decided to leave her previous role and how building a network on LinkedIn helped her land her dream job. She encourages everyone to start posting on social media and build a community as these relationships will help you adapt and swim through times of uncertainty.

    Special thanks to our sponsors:

    Hockeystack
    Allego

    • 37 min
    Why I decided to change the theme of my podcast (Nick Bennett's guest appearance on Recorded Content)

    Why I decided to change the theme of my podcast (Nick Bennett's guest appearance on Recorded Content)

    In this episode of The Anonymous Marketer, Nick Bennett shares a recent interview he did on Recorded Content.

    The host of Recorded Content, Tristan Pelligrino, and Nick discuss the importance of consistency when producing a podcast and pinpoint why Nick decided to pursue a different theme for his podcast.

    For more information about Recorded Content, check out https://motionagency.io/recorded-content-podcast

    • 41 min
    How to handle your role when you've outgrown your team featuring Corrina Owens

    How to handle your role when you've outgrown your team featuring Corrina Owens

    If you feel like you've outgrown your current marketing role and you know more than your boss, where should you turn? How do you take the next step along your career path?
    One option is to discuss the possibility of taking on more challenging tasks or responsibilities within your current role. If that's not possible, then you may want to connect with other leaders in your organization and figure out how to get experience in other areas of the business.
    When it comes to career growth, your path doesn't have to be linear.
    In the first episode of The Anonymous Marketer, Nick Bennett welcomes Corrina Owens, the Senior ABM Manager at Gong. During the conversation, Nick and Corrina answer two big career growth-related questions sent in by our anonymous marketers.
    How can you find a mentor? Especially when you don't live in a big city like San Francisco or New York. People are always stressing the importance of mentors but fall silent when I ask for working examples.It recently hit me that I don't learn from my boss anymore. I actually know more than her. The marketing is very young in experience. But I am not. I can probably cruise here for a while, but what would you personally do if you were in my shoes?For those interested in being part of our future episodes, visit motionagency.io/anonymous. We look forward to your questions.

    • 29 min
    We Wrap Up the Story of Rep Your Brand With Nick Bennett

    We Wrap Up the Story of Rep Your Brand With Nick Bennett

    Welcome to the new and final episode of Rep Your Brand. This may be the show’s final episode, but it is not Nick Bennett’s last outing as the podcast host. Therefore, keep reading or tune in to the show to find out what's cooking in Nick Bennett's podcast kitchen.
    In this final episode, Nick shares what motivated him to start Rep Your Brand and what made him decide to end it. He also gives us a sneak peek into a new show that will be launched in December.

    • 12 min
    How to Use Influencer Marketing in Your Personal Branding Efforts With Evan Patterson

    How to Use Influencer Marketing in Your Personal Branding Efforts With Evan Patterson

    Globalization and changes in behavior and trends have caused a digital transformation at an organizational level and have given the customer more control over the process of buying. Today, a large part of the purchase process is already completed before you get in contact with the supplier. Further, social media is becoming more and more important for personal branding, just as social selling is becoming increasingly important for personal brand promotion.
    But while personal branding and social selling go hand in hand, there are differences between the two. Personal branding consists of creating your own brand, which can be sold and marketed, while social selling is about using the power of your personal brand to interact with your prospects on social media.
    In this episode of Rep Your Brand, our host Nick Bennett welcomes Evan Patterson, a content and community marketing professional and LinkedIn influencer. Evan and Nick get into a bunch of random stuff that Evan does on his LinkedIn. They discuss influencer and sales marketing, social selling, personal branding, and the relationship between social selling and personal branding.

    • 27 min

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