The Business Amplifier Podcast

Andrew Laws

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The Business Amplifier Podcast Podcast

Removing marketing distortion

11 SEPT

5 Powerful Tips for Creating Website Content That Engages

In this episode, I share five essential tips for creating content that attracts, engages, and converts visitors on your website. Whether you're stuck on what to write or how to find ideas, these tips will help you develop content that positions you as an authority and keeps your audience coming back. Plus, I’ll share a tool to help you discover what content is working for your competitors. 🔑 Key Topics Covered: - [0:00] Intro - [0:43] Tip #1: Share something new or unique about your business - [2:00] Tip #2: Comment on industry news with your perspective - [3:20] Tip #3: Use Google search suggestions to discover trending topics - [5:00] Tip #4: Check Quora for popular questions in your industry - [6:10] Tip #5: Use Google Alerts to track keywords and competitor content 🛠️ Tools Mentioned: - Google Alerts: Set up alerts for topics and competitors. - Quora: Find trending questions and topics. - BuzzSumo: Analyze popular content in your industry. 💬 Notable Quotes: - "If your content isn’t interesting, no one's going to fall in love with your brand or pull out their wallet." - "Sometimes, it's not about what you sell but about the problems you solve. That's the content people are looking for." - "You don’t need a hundred ideas—just a few well-targeted topics that resonate with your audience." 🔗 Connect with Us: - Connect with me on LinkedIn - Find out more about our SEO agency - Subscribe to our newsletter 🙌 Thanks for Listening: This episode of The Business Amplifier Podcast was hosted by me, Andrew Laws, founder of YeSeo.io, and post-produced by the team at VideoForce.pro. If you enjoyed this episode, please leave us a rating and review on your favorite podcast platform. Don’t forget to share this episode with your network, and stay tuned for more insights on how to amplify your business.

14 min
29 AUG

The ONLY SEO Strategy you need to spy on your competitors for FREE

Description: In this episode, I dive into the secrets of competitive SEO analysis. I'm sharing my top three free strategies to help you uncover your competitors' SEO tactics—without them ever knowing. Whether it's discovering who's linking to them, finding where they're mentioned in the press, or analyzing their website content, I'll walk you through each step. If you're ready to match or even surpass your competitors in search rankings, this episode will give you the tools to start making it happen. 🔑 Key Topics Covered: - [0:00] Intro - [0:43] Why Understanding Competitors' SEO Strategies is Crucial - [1:26] Tip #1: How to Identify Competitors' Backlinks - [3:00] Tip #2: Finding Mentions of Your Competitors in the Press - [7:40] Tip #3: Analyzing Competitors' Website Content - [9:08] Using AI Tools for SEO Analysis - [10:42] Summarizing the Three-Step Competitor Research Strategy 🛠️ Tools Mentioned: - SEMrush: Simplifies the process of competitor research and SEO analysis: https://yeseo.io/go/semrush 💬 Notable Quotes: - "If you can figure out what they're doing to constantly beat you in Google search results, you can match them and then do it better." - "This is about getting an advantage. That's why I've given you these three ways to do competitor research for free because it's such a good starting point." - "A lot of SEO comes down to doing good stuff. Put good stuff in the machine, good stuff will come out." - "Understanding your competitors' SEO strategies isn't just about keeping up—it's about finding opportunities to surpass them." - "SEO success isn't magic; it's about consistent effort and smart tactics. Use these strategies to stay ahead of the competition." 🔗 Connect with Us: - Connect with me on LinkedIn - Find out more about our SEO agency - Subscribe to our newsletter 🙌 Thanks for Listening: This episode of The Business Amplifier Podcast was hosted by me, Andrew Laws, founder of YeSeo.io, and post-produced by the team at VideoForce.pro. If you enjoyed this episode, please leave us a rating and review on your favorite podcast platform. Don’t forget to share this episode with your network, and stay tuned for more insights on how to amplify your business.

13 min
20 AUG

3 Easy Power Hacks to improve your Website's content

In this episode, we talk with Cate Caruth, a content expert, about how to make your website content truly resonate with your audience. Cate shares her top three power tools for business owners to create compelling content without a hefty budget. Whether you're struggling with low conversion rates or just want to ensure your website is doing its job, this episode is packed with practical advice to amplify your business's digital presence. 🔑 Key Topics Covered: [0:00] Intro [0:25] The Importance of Strong Website Content [3:34] Top Tip #1: Know Your Audience [7:33] Top Tip #2: Be Consistent [12:14] Top Tip #3: Don't Wait for Perfection [16:03] Maximizing Your Content: Repurposing Strategies [22:24] The Role of AI in Content Creation [27:11] Final Thoughts: Just Start! 💬 Notable Quotes: • "The purpose of a website is to guide your visitor on a journey—pictures can only do so much, but the right words make all the difference." • "Consistency is crucial. A blog that hasn't been updated since July 2017 does more harm than good." • "Perfectionism is the enemy of progress—just get your content out there and refine it later." 🔗 Connect with Us: • Connect with Cate Caruth on LinkedIn: • Connect with Andrew Laws on LinkedIn • Find out more about our SEO agency at • Subscribe to our newsletter 🙌 Thanks for Listening: This episode of The Business Amplifier Podcast was hosted by me, Andrew Laws, founder of YeSeo.io, and post-produced by the team at VideoForce.pro. If you enjoyed this episode, please leave us a rating and review on your favorite podcast platform. Don’t forget to share this episode with your network, and stay tuned for more insights on how to amplify your business.

29 min
8 AUG

3 Crucial Reasons Small Businesses SHOULD invest in AI

If you're not convinced that AI can help you grow your business and income, in this episode you'll learn 3 reasons why you need to get on the AI train now. Our guest today is Megan Taylor, Sales Manager and AI consultant at ProjektRising.ai. ↳ ⁠⁠Subscribe to our newsletter⁠⁠ ↳ ⁠⁠Connect with Andrew⁠⁠ ↳ ⁠⁠Connect with Megan

18 min
1 AUG

5 Hacks to Save 100s of Hours as a Business Owner

The Business Amplifier Podcast

17 min
24 JUL

3 Consumer Psychology Tips That Will Transform Your Business

In this episode you'll learn 3 amazing tips for better communication, making more sales, and making a fantastic impression on everybody you speak to. Our guest today is Alessandro Calzolari, a Consumer Psychology Consultant, who thinks you're leaving precious money on the table. ↳ ⁠⁠Subscribe to our newsletter⁠⁠ https://yeseo.io/subscribe/ ↳ ⁠⁠Connect with Andrew⁠⁠ https://www.linkedin.com/in/andrewlaws/ ↳ ⁠⁠Connect with Alessandro - https://www.linkedin.com/in/alessandro-calzolari-marketing-consultant/

29 min
16 JUL

3 Costly Mistakes Everyone Makes with their Sales Funnel

You can make your sales marketing funnel much more efficient, effective, and profitable, you just need a few tweaks! Today we're joined by Emma Friendship-Kilburn who shares the 3 main mistakes that most businesses make with their sales and marketing funnels. ↳ Subscribe to our newsletter ↳ Connect with Andrew ↳ Connect with Emma

24 min
9 JUL

Are GOOGLE LYING about your business (without your knowledge)?

Google might be telling everybody that you're out of business. To find out why, listen to this. Subscribe to our newsletter Connect with Andrew on LinkedIn Produced and edited by the team at videoforce.pro

11 min
3 JUL

How to GROW your email the easy way (and STOP depending on your followers)

If you're heavily depending on your social media subscriber base, your worst nightmare can happen at any moment. In today's episode you'll learn how to grow your email list the easy way while protecting your current subscribers. ↳ Subscribe to our newsletter 😉 Connect with Andrew on LinkedIn

11 min
26 JUN

The ONLY SEO Strategy you need to attract MORE customers in 2024

In today's episode you'll learn the only 2 SEO strategies to attract more customers to your business and 2024 and beyond (plus one AI tip). Find out more about our SEO agency at: Connect with Andrew USEFUL LINKS Semrush (the best all-round SEO tool) https://yeseo.io/go/semrush Produced and edited by the team at videoforce.pro

12 min

10 Episodes

Removing marketing distortion

Creator

Andrew Laws
Years Active

2K
Episodes

10
Rating

Clean
Copyright

© Andrew Laws
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The Business Amplifier Podcast

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