297 episodes

The Business Strategist podcast shares business lessons over the past 30 years from award-winning business strategist, bestselling author, serial entrepreneur and podcast host Adam Strong.
When Adam was young and living on benefits with his family in a West London council flat, he suffered from asthma, alopecia, bullying and low confidence. Then at the age of 11 he had his first taste of entrepreneurship – searching for and selling lost golf balls – and took up distance running. Within 18 months he had overcome asthma and become an elite athlete, training with future Olympic and World Champion Sir Mo Farah.
Using the skills he learnt from athletics and entrepreneurship, Adam now helps others break their plateaus to create exponential growth to achieve purpose, profit and impact. As a key aspect of his quest, he has interviewed over 1000 thought leaders, business experts and entrepreneurs to explore their life lessons of what it takes to become a thriving entrepreneur and leader.

The Business Strategist Adam Strong

    • Business
    • 4.9 • 56 Ratings

The Business Strategist podcast shares business lessons over the past 30 years from award-winning business strategist, bestselling author, serial entrepreneur and podcast host Adam Strong.
When Adam was young and living on benefits with his family in a West London council flat, he suffered from asthma, alopecia, bullying and low confidence. Then at the age of 11 he had his first taste of entrepreneurship – searching for and selling lost golf balls – and took up distance running. Within 18 months he had overcome asthma and become an elite athlete, training with future Olympic and World Champion Sir Mo Farah.
Using the skills he learnt from athletics and entrepreneurship, Adam now helps others break their plateaus to create exponential growth to achieve purpose, profit and impact. As a key aspect of his quest, he has interviewed over 1000 thought leaders, business experts and entrepreneurs to explore their life lessons of what it takes to become a thriving entrepreneur and leader.

    How To Avoid These 10 Common Pitfalls When Scaling Your Business

    How To Avoid These 10 Common Pitfalls When Scaling Your Business

    Want to scale your business but afraid you may make mistakes? 
    In this episode, Adam Strong discusses the 10 common pitfalls to avoid when scaling a business. He also highlights the need for a clear strategy, efficient processes, and strong leadership. Additionally, he advises against relying solely on referrals and neglecting existing customers. Overall, Adam provides solutions and personal stories to help entrepreneurs overcome these pitfalls and successfully scale their businesses.
    Takeaways

    Having multiple revenue streams is crucial for scaling a business and avoiding the trap of trading time for money.

    Outsourcing tasks and creating an 'undoing list' can help free up time and focus on high-value activities.

    Expanding product offerings and creating different price points can attract a wider range of clients and increase revenue.

    Building marketing assets, such as free products and partnerships, can generate leads and increase brand value.

    Having a clear strategy, efficient processes, and strong leadership are key to scaling a business successfully.


    {Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103
     
    Chapters
    00:00 Introduction
    04:46 Pitfall 2: Going Alone
    06:23 Pitfall 3: Limited Products and Services
    10:24 Pitfall 4: Relying on Referrals
    12:07 Pitfall 5: Know Your Capacity
    13:53 Pitfall 6: Lack of Clear Strategy
    15:39 Pitfall 7: Poor Hiring Practices
    18:11 Pitfall 9: Customer Neglect
    20:02 Pitfall 10: Weak Leadership
    23:48 Conclusion
    24:01 Outro business strategist.mp3

    🙏 How To Support The Business Strategist 🎙️


    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

    ABOUT THE HOST
    LinkedIn: https://www.linkedin.com/in/adamistrong
    Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 24 min
    How I Mastered LinkedIn Outbound Messaging in 5 simple Steps

    How I Mastered LinkedIn Outbound Messaging in 5 simple Steps

    How you considered trying outbound messaging on LinkedIn? Why is it done so badly and how you can improve it.

    In this today’s show, Adam Strong shares a five-step framework for generating leads and sales using LinkedIn. He emphasises the importance of optimising your LinkedIn profile, building rapport with potential clients, and offering valuable insights. He also encourages listeners to refine and improve their LinkedIn outbound sales strategy using 5 simple steps. 
    Takeaways


    How to optimise your LinkedIn profile by focusing on positioning 

    Building rapport with potential clients by acknowledging and appreciating them, reducing barriers to entry.

    How to ask intelligent questions to understand their present situation, goals, and challenges.

    Offer valuable insights and recommendations to demonstrate your expertise and build trust.

    Schedule a one-to-one call to further discuss their needs and explore potential collaboration.


    Struggling to find clarity in your business strategy? We’ve create ‘The Ultimate Guide To Creating Clarity in Your Business Strategy’ No sign up needed… https://adamstrong.notion.site/The-Ultimate-Guide-to-Creating-Clarity-in-Your-Business-Strategy-697404c2e42c4e5c98367ebf46cf55dc?pvs=73
     
    Chapters
    00:00 Introduction: Generating Leads and Sales on LinkedIn
    03:36 Step 1: Positioning Yourself as an Authority on LinkedIn
    06:48 Step 2: Building Rapport and Establishing Connection
    08:29 Step 3: Asking Intelligent Questions to Understand Client Needs
    10:10 Step 4: Offering Insights and Recommendations to Build Trust
    10:36 Step 5: Inviting Clients to a One-on-One Call

    🙏 How To Support The Business Strategist 🎙️


    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

    ABOUT THE HOST

    LinkedIn: https://www.linkedin.com/in/adamistrong

    Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 15 min
    How To Become A Lead Generation Machine

    How To Become A Lead Generation Machine

    Do you struggling to attract leads into your business? 
    In this podcast episode, Adam Strong shares strategies for generating more leads in your business. He emphasises the importance of understanding your ideal clients' problems and pain points in order to create effective lead magnets. 
    Takeaways

    Understanding your ideal clients' problems and pain points is crucial for effective lead generation.

    Lead magnets can be categorised into software, information, services, and physical products.

    Offering free trials and educational content are effective lead generation strategies.

    Working for free can help build social proof and credibility.

    Sponsoring events and utilising affiliates can generate leads from your target market.



    Struggling to find clarity in your business strategy? We’ve create ‘The Ultimate Guide To Creating Clarity in Your Business Strategy’ No sign up needed… https://adamstrong.notion.site/The-Ultimate-Guide-to-Creating-Clarity-in-Your-Business-Strategy-697404c2e42c4e5c98367ebf46cf55dc?pvs=73

     
    Chapters
    00:00 Introduction and Importance of Lead Generation
    03:50 Categorising Lead Magnets
    06:57 Examples and Tips for Creating Information Products
    10:39 Working for Free as a Lead Magnet
    18:59 Utilising Affiliates for Lead Generation
    22:51 Conclusion and Becoming a Lead Generation Magnet
    22:56 Outro business strategist.mp3

    🙏 How To Support The Business Strategist 🎙️


    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

    ABOUT THE HOST

    LinkedIn: https://www.linkedin.com/in/adamistrong
    Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 23 min
    Boost Your LinkedIn: Build a Rockstar Brand and Triple Engagement

    Boost Your LinkedIn: Build a Rockstar Brand and Triple Engagement

    Do you leverage your personal brand to build business growth?

    In this episode, Adam Strong interviews Rachel B. Lee, the branding lady boss, about personal branding and its impact on business growth. Rachel is a marketing and branding expert and a Top Voice on LinkedIn.

    They discuss the importance of authenticity, storytelling, and building credibility in personal branding. They also touch on the pitfalls of chasing algorithms and using AI tools in personal branding. 

    Overall, the conversation emphasises the need to show up as your true self and build a personal brand that aligns with your values and resonates with your target audience. Rachel emphasises the need for human conversation and real-life experiences to build brand and trust. They also touch on the misconception of follower count and the significance of impacting even just one person.
    Takeaways


    Why Authenticity and human connection are key in personal branding.

    Why Personal branding is not just self-promotion; it is about showcasing your expertise and value.

    Building a personal brand on platforms like LinkedIn is essential in today's digital world.

    Learn about the common pitfalls in personal branding include chasing algorithms and using AI tools inauthentically.

    Follower count does not necessarily reflect credibility or expertise; impacting even just one person is significant.


    Struggling to find clarity in your business strategy? We’ve create ‘The Ultimate Guide To Creating Clarity in Your Business Strategy’ No sign up needed… https://adamstrong.notion.site/The-Ultimate-Guide-to-Creating-Clarity-in-Your-Business-Strategy-697404c2e42c4e5c98367ebf46cf55dc?pvs=73
     
    Chapters

    00:00 Introduction and Background
    03:03 The Challenges of Building a Personal Brand as a Parent
    07:20 The Link Between Personal Branding and Business Growth
    08:37 The Perception of Personal Branding as Self-Promotion
    11:15 The Importance of Authenticity in Personal Branding
    13:33 Building Credibility and Trust in Personal Branding
    21:46 The Role of AI in Personal Branding
    24:09 Integrity and Ethical AI in Business
    27:13 Building a Personal Brand on LinkedIn
    28:57 Content Creation and Value Proposition
    43:46 The Power of Impacting One Person

    🙏 How To Support The Business Strategist 🎙️


    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

    ABOUT THE GUEST
    instagram.com/therachelblee/
    twitter.com/TheRachelBLee
    linkedin.com/in/therachelblee
    youtube.com/@therachelblee
    standoutauthority.com

    Giveaway: https://standoutauthority.com/personal-brand

    ABOUT THE HOST

    LinkedIn: https://www.linkedin.com/in/adamistrong
    Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 46 min
    Revive Revenue: Secrets to Client Growth

    Revive Revenue: Secrets to Client Growth

    Are you an established business and struggling to reignite your sales and marketing? 
    In this episode, Adam Strong shares five innovative strategies to reignite sales and marketing efforts and win back lost clients using the ROSE method, which stands for research, offer, showcase and explore. 
    Takeaways

    Conduct research by interviewing existing clients to understand why they chose your company and how your product or service solves their problems.

    Reach out to clients who said no and find out why they didn't choose your company, and use that feedback to improve your offers.

    Focus on the benefits of your offers rather than the features, and consider creating different packages with varying levels of service.

    Showcase your offers through brochures or other sales aids to guide clients through the benefits and value you provide.

    Explore collaboration opportunities by creating a Dream 100 list of potential partners who have access to your target market.


    Sign up to our next masterclass in which I share a case study of how we grew and scaled one business from £170,000 to £500,000 and was able to help the business owner exit from the business. Sign up here: https://www.linkedin.com/events/howihelpedthisbusinessownerscal7207130245689204737/
     
    Chapters
    00:00 Introduction: Reigniting Sales and Marketing Efforts
    01:58 Chapter 1: Research - Understanding Your Existing Clients
    08:17 Chapter 3: Revamp Your Offers - Focus on Benefits
    10:03 Chapter 4: Showcase Your Offers - Create a Brochure or Roadmap
    13:16 Chapter 5: Explore Collaboration Opportunities - The Dream 100 List
    18:12 Outro business strategist.mp3

    🙏 How To Support The Business Strategist 🎙️


    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

    ABOUT THE HOST
    LinkedIn: https://www.linkedin.com/in/adamistrong
    Have you got a plan for scale up? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info 
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 18 min
    The Crucial Steps to a Successful Product Launch

    The Crucial Steps to a Successful Product Launch

    Launching a new offer can transform your small business and propel it to new heights, but many new product launches fail within the first year. 

    In today’s episode Adam `discusses the crucial steps to ensure the success of a new product launch in five simple steps
    Takeaways

    Research is essential to understand the needs and frustrations of potential customers.

    Develop a unique value proposition that sets your offer apart from competitors.

    Test the demand for your offer through beta testing or free trials.

    Consider cost price, value-based pricing, competitive pricing, and psychological pricing when determining the right price for your offer.

    Enhance the customer experience through collaborations and partnerships.


    Sign up to our next cohort for the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info

    Chapters
    00:00 Introduction
    01:36 Step 1 and 2: Research and UVP
    07:14 Step 3: Testing the Waters
    09:00 Step 4: Pricing Strategies
    11:56 Step 5: Enhancing the Client Experience
    15:49 Outro business strategist.mp3

    🙏 How To Support The Business Strategist 🎙️

    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com
    ABOUT THE HOST
    LinkedIn: https://www.linkedin.com/in/adamistrong
    Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 16 min

Customer Reviews

4.9 out of 5
56 Ratings

56 Ratings

Helensplum ,

Actionable insights

What I love about Adam's show is the actionable insights. I often listen in the gym, and find myself avidly writing notes on my phone. Highly recommended 👊🏻

Qwirklenotworking ,

Great discussion on imposter syndrome

Thanks Adam for a great discussion!!

Alizeytinlik ,

Great help for entrepreneurs

Really enjoyed this podcast. It has helped me up my game. Thank you Adam. Keep them coming!

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