Brave Ideas

Hosted by Caleb Parker
  • 4.8 (48)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate. Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today. Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media www.braveideas.media

  1. What Flex Office Customers Really Want

    21 HR AGO

    What Flex Office Customers Really Want

    📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” Why Hospitality Matters More Than Ever Melissa Ansley has seen the flex office market evolve from every angle:Operator, Advisor, and now as Head of Flex Solutions & Partnerships for JLL across EMEA. In this episode, Melissa joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, in person from MIPIM in Cannes to discuss what today’s customers really want from office space, why hospitality matters more than ever, and how flex is changing landlord strategies. Key Topics: * Why more occupiers are shifting from traditional leases to managed solutions * The growing demand for hospitality-infused, amenity-rich experiences * How to match the right operator brand to the right building * What landlords need to know about spec suites and short-form leases * The role of flex in creating leasing velocity and tenant stickiness Why You Should Watch Whether you're a landlord, operator, broker, or investor, this episode is full of practical insights and behind-the-scenes intel from one of the industry’s most respected flex advisors. CONNECT * Connect with Melissa Ansley * Visit JLL’s website * Connect with Sam Gamble * Learn more about ReturnSuite * Connect with Caleb Parker For behind the scenes, visit:https://open.substack.com/pub/bravecorpideas/p/what-flex-office-customers-really?r=d1yie&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience. 👉 Don’t forget to subscribe, like, and drop a comment with your take on Sam's ideas for modeling risk in operational real estate. Get full access to Brave Ideas at www.braveideas.media/subscribe

    30 min
  2. How to Model Office Risk When Income Is Variable

    23 JUL

    How to Model Office Risk When Income Is Variable

    📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media Turning volatility into strategy in office real estate with Sam Gamble, CoFounder of Return Suite This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” Maybe this was the only "Monte Carlo" chat at MIPIM... How do you model risk when your revenue isn’t fixed,and your building no longer fits traditional valuation models? In this data-rich episode, Sam Gamble, CoFounder of ReturnSuite, joins Brave Corp CEO Caleb Parker live from Cannes, France to unpack why the future of office investing needs a whole new underwriting playbook. As flexible workspace, hybrid leases, and service-led operations reshape how buildings generate income, the old ways of modeling risk just don’t cut it. Sam explains how ReturnSuite’s probabilistic forecasting tools — including Monte Carlo simulations — can help owners, investors, and operators make smarter decisions, even in uncertain markets. They also reflect on what they heard (and didn’t hear) at MIPIM, and how the capital stack needs to evolve to support operational real estate. Key Topics: * Modeling volatility in office with Monte Carlo simulations * Why traditional underwriting no longer fits flex models * Replacing static assumptions with dynamic forecasts * Structuring leases to align incentives and reduce risk * Building investor confidence in operational income Who should watch:Landlords, developers, asset managers, investment analysts, brokers, flex operators, capital partners, and anyone rethinking how to underwrite, fund, or scale flexible office models. CONNECT * Connect with Sam Gamble * Learn more about ReturnSuite * Connect with Caleb Parker * Subscribe to the Brave Ideas Newsletter For behind the scenes, visit https://open.substack.com/pub/bravecorpideas/p/how-to-model-office-risk-when-income?r=d1yie&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience. 👉 Don’t forget to subscribe, like, and drop a comment with your take on Sam's ideas for modeling risk in operational real estate. Get full access to Brave Ideas at www.braveideas.media/subscribe

    20 min
  3. How Does Stoneweg’s OpRE Track Record Power Its €2B Office Buy?

    16 JUL

    How Does Stoneweg’s OpRE Track Record Power Its €2B Office Buy?

    📺 Watch the full episode EXCLUSIVELY on BraveIdeas.media Featuring CoFounder & CIO, Joaquin Castellvi Lopez, on scaling OpRE strategies across Europe’s office markets This episode is made possible by ReturnSuite:”Complex Cash Flow Modeling Simplified.” What happens when you apply a logistics-and-hospitality operating playbook to offices? In this episode, Joaquin Castellvi Lopez, CoFounder & CIO of Stoneweg, Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, live from MIPIM in Cannes to unpack Stoneweg’s headline-making takeover of Cromwell’s €3.9 B European platform and how an OpRE framework drives a £2B office portfolio buy. Read the deal announcement before you press play. Key Topics * Platform Acceleration: How Stoneweg absorbed Cromwell’s €3.9 billion European platform to reach ~€8 billion AUM overnight * Office as Experience: Stoneweg believes offices should live in “urban mixed-use, highly amenitized districts,” where workspace is “integrated into a full experience,” not treated as an island * Hospitality-Infused Offices: Leveraging hospitality and flex-living expertise—partnering with best-in-class operators and internal teams—to layer amenity-driven service bundles onto traditional leases * Leasing Flexibility: They’re layering mid-term leases, short-term flex and hospitality-inspired services on top of long-term covenants to create a hybrid income profile * District-Level Strategy: Their underwrite starts at the micro-market or district level, ensuring each asset fits into a broader ecosystem of retail, residential and leisure * Mixed-Use Districts: Focusing on how each office integrates into a 15–25 acre urban community—retail, residential and leisure synergies that attract the right customers * Asset Prioritization Roadmap: Zeroing in over the next 18 months on which properties need “smart capex” today, before scouting new acquisitions * Smart CapEx Discipline: Instead of “fancy lobbies or underutilized art pieces,” capex is focused on targeted amenities—wellness rooms, collaborative spaces, food & beverage activations and community programming—with a disciplined ROI lens * Long-Term Outperformance Thesis: Stoneweg’s conviction that OpRE-driven, district-scale offices will outperform European markets over time Who Should Listen Landlords, institutional investors, operators, brokers and PropTech founders seeking to: * Underwrite offices with both base-rent and service-stream revenue models * Reposition assets using a proven OpRE playbook * Leverage mixed-use masterplans for higher yield, footfall and customer stickiness * Connect with Joaquin on LinkedIn * Learn more about Stoneweg * Connect with Sam Gamble * Learn more about ReturnSuite Get full access to Brave Ideas at www.braveideas.media/subscribe

    17 min
  4. What’s Behind Paragon’s $1.5B Vision to Redefine Office Real Estate?

    9 JUL

    What’s Behind Paragon’s $1.5B Vision to Redefine Office Real Estate?

    This episode is made possible by ReturnSuite: ”Complex Cash Flow Modeling Simplified.” The Future of Being Changes Everything What if the office was designed like a city? In this season-opening episode, Bedeir Rizk, CEO of Paragon Developments, joins Brave Corp CEO Caleb Parker and ReturnSuite Cofounder, Sam Gamble, live from MIPIM in Cannes to explore Paragon’s $1.5B plan to redefine office real estate across Cairo, Riyadh, and beyond. At the core of Bedeir’s vision is the belief that the office should be a regenerative ecosystem—not just a floor plan. That means blending coworking, corporate HQs, wellness, culture, retail, and hospitality into a vertically integrated model that serves the future of being. From AI and robotics to crowdfunding office assets and selling future space off-plan, Bedeir unpacks how Paragon is reimagining buildings around user experience, output, and community—not just square meters. Could this be the blueprint for a more sustainable, profitable, and human future of work? Key Topics: * Designing buildings from the customer outward, not just for leasing * Paragon’s three-part real estate product: corporates, startups, and the “hub” * Selling office space off-plan—like residential condos * Smart capex and programming that boosts productivity * Creating regenerative ecosystems with art, culture, and PropTech * Expansion into Saudi Arabia: blending Riyadh’s ambition with Berlin’s creativity * How hospitality-level service and flexibility boost NOI and brand equity Who should watch: Landlords, PropTech founders, flex operators, developers, institutional investors, and anyone passionate about redefining the purpose of the office. * Connect with Bedeir on LinkedIn * Learn more about Paragon * Connect with Sam Gamble * Learn more about ReturnSuite For behind the scenes, visit https://www.braveideas.media/p/whats-behind-paragons-15b-vision 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience. 👉 Don’t forget to subscribe, like, and drop a comment with your take on Bedeir’s full-stack model. Get full access to Brave Ideas at www.braveideas.media/subscribe

    27 min

  5. SEASON 15 TRAILER

    The New Rules of Office Real Estate

    Season 15 of Brave Ideas is here And this time, we’re going deeper into the operational future of office real estate. Office real estate is changing. Are you evolving to keep up? In this trailer episode, Host Caleb Parker previews what’s coming this season: the people, the ideas, and the investment strategies reshaping how office assets are being repositioned, operated, and valued. ”Complex Cash Flow Modeling Simplified.” This Season is made possible by ReturnSuite. 🎧 Brave Ideas Season 15 was recorded onsite in Cannes, France… London, England…and Amsterdam, Netherlands AND in the virtual studio to travel to Copenhagen, Denmark…as well as NYC & Boston, USA, and features special co-host, Sam Gamble. This season, we’re diving into: * Hospitality-led repositioning strategies * Utilization-based pricing and membership models * How capital markets are adapting to operational real estate * Flex space underwriting and financial modeling * Landlord-operator partnership structures Guests this season include: * Bedeir Rizk (Paragon Developments) * Joaquín Castellví López (Stoneweg) * Melissa Ansley (JLL) * Sam Gamble (ReturnSuite) * Amy Taylor (Cushman & Wakefield) * Jonathan Bevan (Techspace) * Rogier Braakman (Mr. Green Offices) * Andy Igoe (JLL) * Bryan Koop (BXP) * Carl-Johan Collet (Urban Land Institute) If you're a landlord, fund manager, operator, investor, developer, or workplace strategist — this season is for you. 📺 Watch full episodes EXCLUSIVELY on BraveIdeas.media 🎧 To listen as a podcast, follow on Apple, Spotify, or wherever you listen. BEHIND THE SCENES SNAPS Let’s build the future of work, together! Get full access to Brave Ideas at www.braveideas.media/subscribe

    4 min

  6. 17 JUN

    The Lost World of Office Real Estate

    Special Brave Ideas Deep Dive Featuring Sam Gamble, CoFounder of ReturnSuite For decades, office real estate has operated in a stable—but rigid—ecosystem built around the long-term lease. I often joke that it’s a Lost World—a closed system that evolved under specific, isolated conditions. The lease shaped everything: how buildings were financed, how risk was underwritten, and how value was calculated. But the issue with Lost Worlds is that while they’re highly specialized, they’re also fragile. Even small changes can break the system. If the office market is a Lost World, then flexible leasing is its First Contact event—the moment when an isolated system encounters something fundamentally new and incompatible. Tenants are demanding more flexibility and better amenities—and they’re often willing to pay a premium for it. But owners, stuck in legacy systems, struggle to meet that demand. The Problem: How Flex Is Valued The challenge lies in how we value flexible leasing. Standard models like Direct Capitalization are designed to handle leases—not licenses—and assume predictable, fixed income. Because valuers rely on comparable sales, and comps reflect what investors are underwriting, we’re stuck in a loop: No one underwrites flex differently, so nothing trades differently. If nothing trades differently, nothing gets valued differently. It’s a Catch-22. 📺 Watch: Circular Reference – CRE Valuations & Sale Prices The Solution: A New Model (From Other Industries) The good news? This is a solved problem—just not in real estate. Other sectors like insurance have been here before. Take mining for example. Mining involves big upfront investments followed by uncertain, variable cash flows over time. Sound familiar? Swap out commodity prices and ore grades for desk rates and occupancy levels, and you have the same core valuation challenge. The valuation method all the industries facing potential volatility have adopted? The Expected Value Method—a probabilistic approach that models cash flow volatility directly, rather than papering over it with crude discount rate adjustments. What We Need: Data + Tools Of course, this is easier said than done. There are two major challenges: 1. Better dataWe need to shift from relying solely on market transaction data to using real operational data. But that data is fragmented: * Operators understand costs and occupancy patterns. * Service providers can track utilization and performance. * Platforms and tools can help benchmark and analyze. 2. Better toolsOnce we have the data, we need the tools to model it. That’s why I co-founded ReturnSuite—to give landlords and investors a way to build and understand probabilistic cash flow models that reflect reality and unlock capital. Our Future is in Our Control Valuers won’t lead this shift—and they shouldn’t. Their job is to follow the market. But we—the landlords, operators, and investors—are the market. If we start underwriting differently, valuations will follow. This was the focus of the Brave Ideas talk I gave in London earlier this year:“The New Era in Office Valuations: A Collaborative Approach.” As always, if you’re curious about the models or want to chat, I’d love to hear from you. About the authorSam Gamble is the co-founder of ReturnSuite, a modern cash flow modeling platform for commercial real estate. A former landlord and flex space operator, he now helps owners, investors, and lenders model flexible income, justify value, and unlock financing. 👉 Connect with Sam on LinkedIn to continue the conversation. Get full access to Brave Ideas at www.braveideas.media/subscribe

    31 min

  7. 14 APR

    Office real estate's fully integrated tech stack

    Introducing NCG Spark — a powerful new solution designed to accelerate enterprise speed-to-market. From strategy to space, Spark helps you make faster, smarter real estate decisions backed by data and delivered with precision. Learn more Get full access to Brave Ideas at www.braveideas.media/subscribe

    1 min
  8. How Brookfield is Growing Their 1.8 Million Sqft Flex Footprint

    5 MAR

    How Brookfield is Growing Their 1.8 Million Sqft Flex Footprint

    A Brave Ideas Mini-Series at the Global Workspace Association Immersive Event presented by ReturnSuite (Watch the full length video on Youtube) How can office landlords balance flex and stability? In this episode of Brave Ideas, Brave Corp Founder, Caleb Parker talks with with Andrew Dunn, Vice President for the world's largest landlord, Brookfield Properties, to explore their innovative approach to flex space and hybrid leases. Brookfield has already grown a massive 1.8 million square feet of flex space across multiple global markets. Andrew discusses how their strategy is evolving and the importance of stability in an increasingly flexible office landscape. 💡 Key Topics Discussed: ✅ How Brookfield’s hybrid lease model combines fixed rent with performance-based incentives, aligning landlord and operator interests. ✅ Why stability is crucial for growing Brookfield's flex space portfolio. ✅ Insights into the future of coworking and how corporate demand is influencing flex space growth. ✅ How Brookfield views hybrid leases as essential for scaling flex spaces in large office buildings. Who should isten? ➡️ Landlords looking to innovate with hybrid leases and flex spaces ➡️ Co-working operators and tenants in the flex space market ➡️ Investors interested in the future of office real estate   If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links: Connect with Andrew Dunn  Learn about Brookfield Properties Follow Caleb on LinkedIn Subscribe to our Brave Ideas Newsletter This mini-series is presented by ReturnSuite: Software that simplifies complex cash flow modeling for modern real estate companies. Get full access to Brave Ideas at www.braveideas.media/subscribe

    32 min
See All (159)

Trailer

4.8
out of 5
48 Ratings

About

Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate. Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today. Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media www.braveideas.media

Information

  • Creator
    Hosted by Caleb Parker
  • Years Active
    2020 - 2025
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © Brave Corporation Ltd.
  • Show Website
    Brave Ideas

You Might Also Like