The Changemakers

Shaped By
  • 5.0 (2)
  • MARKETING
  • MONTHLY
The Changemakers

We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/

  1. Branding at the speed of light: Vincent Sacco, Fivetran

    21 NOV

    Branding at the speed of light: Vincent Sacco, Fivetran

    Vincent Sacco is a brand leader who has been in the trenches and, having built brands from the ground up at multiple fast-growing tech companies, has wisdom to impart in absolute spades. He currently leads the creative team at Fivetran, a data management platform that has seen explosive growth, expanding from around 400 to over 1100 employees during Vincent's 3.5 year tenure. Previously, he built the brand at fintech startup Blend as they underwent rapid scaling. Vincent’s unique backgro...

    45 min
  2. Byte-Size: When B2B Got Its Bold Back with Alex & Nick

    24 OCT

    Byte-Size: When B2B Got Its Bold Back with Alex & Nick

    Here's the second of our new Byte-Size episodes! These are little natters between our team at Shaped By, on...well, anything really. Mostly related to creativity in B2B, But maybe the odd one about cake or something.In this one, hosts Nick Farrar, Founder and CEO, and Alex Waite, Marketing Director at Shaped By, dissect key insights from the Bring Your Own Bold (BYOB) Virtual Summit. Themes include the importance of authentic and bold branding in the B2B sector, strategies to stand out in com...

    29 min
  3. Making great work happen: Li-Anne Dias, Handshake

    27 SEPT

    Making great work happen: Li-Anne Dias, Handshake

    Li-Anne Dias is a design leader who has shaped world-class brands and led high-impact design teams. Currently she leads brand and enterprise growth design at Handshake, a software firm that enables schools, companies, and students come together to help students and recent grads make career moves. Her previous achievements include building Reddit’s first brand identity and design systems as the company’s first brand designer, and scaling Grammarly’s brand design team as the company grew r...

    49 min
  4. Byte-Size: Dave & Alex discuss BYOB

    24 SEPT

    Byte-Size: Dave & Alex discuss BYOB

    Welcome to our new byte-size episodes! These are little natters between our team at Shaped By, on.....well, anything really. Mostly related to creativity in B2B. But maybe the odd one about cake or something.In this one, Dave and Alex, Shaped By's marketing director, chat about the agency's annual virtual summit, 'Bring Your Own Bold' (BYOB), scheduled for October. The event features back-to-back webinars and discussions centred on building bolder B2B brands. Dave and Alex discuss why they pu...

    27 min
  5. Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business

    9 JUL

    Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business

    We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency.Ever wondered what it's like to steer creativity in a corporate giant? Omar pulls back the curtain on:The challenge of combining two distinct consumer brands - and adapting them for a business audienceBuilding an agile and motivated in-house agency teamKeeping the creative spark alive in a corporate environmentThe sec...

    49 min
  6. How to refresh your brand expression: Nick Levesque, Asana

    17 APR

    How to refresh your brand expression: Nick Levesque, Asana

    Rebrand versus brand evolution. What’s the difference, and how do you determine which is right for you?In this episode of The Changemakers, Dave is joined by Nick Levesque, Creative Director at Asana, to discuss the nuances of evolving a brand expression.As Asana nears the end of its own brand refresh, it was a timely chat about the process. Nick and Dave delve into approaches to evolving brand image, the importance of distinctive brand assets, and the balance between maintaining consistency ...

    48 min
  7. The secret art of sound design: Adam Legg

    1 MAR

    The secret art of sound design: Adam Legg

    In this episode of The Changemakers, brought to you by Shaped By - our creative director Tom Ovens lifts the lid on the secret art of sound design by interviewing freelance sound designer, Adam Legg. They delve into the intricacies of sound design including the definition, the process of creation, and the difference between a ‘meh’ sound, and one that’s impactful.Sound design in a B2B space brings so much to the table. It helps to control the pace, brings emotion, and can be a real differenti...

    27 min
  8. How Fintech firms use design to elevate their brand

    29 JAN

    How Fintech firms use design to elevate their brand

    Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disrupting.But today, fintech is fast becoming mainstream, if it isn’t already. And its “challenger brand” tag feels increasingly redundant, given the extent to which many established financial services firms are pivoting what they do to challenge fintech pioneers - especially when it comes to digital, UX and so on.One guest w...

    57 min
See All (50)

Ratings & Reviews

5
out of 5
2 Ratings

About

We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/

Information

  • Creator
    Shaped By
  • Years Active
    2021 - 2024
  • Episodes
    50
  • Rating
    Explicit
  • Copyright
    © 2024 The Changemakers
  • Show Website
    The Changemakers

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