The Changemakers

Shaped By
  • 5.0 (2)
  • MARKETING
  • MONTHLY
The Changemakers

We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/

  1. Byte-Size: Jess & Nick on What B Corp Means to Us

    20 MAR

    Byte-Size: Jess & Nick on What B Corp Means to Us

    Here’s another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different. In this one, Nick Farrar, Founder and CEO of Shaped By, and Jess Evans, Head of Delivery, get into B Corp. Why did we become a B Corp? What does it mean for us as an agency? And what’s next, both for us and for B Corp more broadly? They cover everything from the certification process to the ongoing work of embedding ...

    19 min
  2. The subtle power of motion design and systems: Joshua Baron, Jasper AI & Peter Dickinson, Skyscanner

    12 MAR

    The subtle power of motion design and systems: Joshua Baron, Jasper AI & Peter Dickinson, Skyscanner

    Motion design is often the unsung hero of brand and product storytelling - especially in B2B tech. But what does it take to bring complex, sometimes ‘unsexy’ products to life? And how can you move beyond one-off animations and build a scalable, strategic motion system that strengthens a brand over time? First, Joshua Baron, Senior Brand Designer – Motion at Jasper, shares his approach to crafting motion systems that bring clarity to intricate products, the balance between abstraction and real...

    1h 2m
  3. Byte-Size: Dave & Alex discuss Building a Founder-Led B2B Brand

    27 FEB

    Byte-Size: Dave & Alex discuss Building a Founder-Led B2B Brand

    Welcome to another byte-size episode! In this one, Dave and Alex, Shaped By's marketing director, chat about the upcoming webinar on the challenges of working with founders to build a strong brand. They cover the common roadblocks - like navigating emotional attachments, getting buy-in from disengaged founders, and aligning leadership on brand direction. They also introduce the expert panel joining the webinar: • Kira Klaas – VP of Corporate Marketing at Later • Tim Bauer – Director of Brand ...

    21 min
  4. How different cultures shape creative careers: Dave Breckon, Carta - Part 2

    6 FEB

    How different cultures shape creative careers: Dave Breckon, Carta - Part 2

    So here it is, the first ever “Part 2” in the history of The Changemakers. And it’s nothing less than a pleasure to bestow that honour on our guest, Carta’s creative lead Dave Breckon. In Part 1, our Dave’s (we’ll call him Dave C) conversation with Dave B explored his wonderfully diverse career path, delving into the various lessons he learnt as he wound his way from the cobbled streets of Brighton to the bright lights of London, Madrid, Copenhagen, New York and San Francisco. Part 2 sees D...

    57 min
  5. How different cultures shape creative careers: Dave Breckon, Carta - Part 1

    14 JAN

    How different cultures shape creative careers: Dave Breckon, Carta - Part 1

    Most of our previous episodes to date on The Changemakers have focused on a particular area of B2B tech marketing or branding that has the power to be elevated by creativity. For this one, we’re taking a bit of a departure from that, and going deep into one creative leader’s journey. Why? Because it’s equally inspiring, especially for designers out there who may not have everything figured out just yet! Dave Breckon is Creative Lead at the fintech firm Carta. In this episode, our Dave chats w...

    1h 9m
  6. Branding at the speed of light: Vincent Sacco, Fivetran

    21/11/2024

    Branding at the speed of light: Vincent Sacco, Fivetran

    Vincent Sacco is a brand leader who has been in the trenches and, having built brands from the ground up at multiple fast-growing tech companies, has wisdom to impart in absolute spades. He currently leads the creative team at Fivetran, a data management platform that has seen explosive growth, expanding from around 400 to over 1100 employees during Vincent's 3.5 year tenure. Previously, he built the brand at fintech startup Blend as they underwent rapid scaling. Vincent’s unique backgr...

    45 min
  7. Byte-Size: When B2B Got Its Bold Back with Alex & Nick

    24/10/2024

    Byte-Size: When B2B Got Its Bold Back with Alex & Nick

    Here's the second of our new Byte-Size episodes! These are little natters between our team at Shaped By, on...well, anything really. Mostly related to creativity in B2B, But maybe the odd one about cake or something. In this one, hosts Nick Farrar, Founder and CEO, and Alex Waite, Marketing Director at Shaped By, dissect key insights from the Bring Your Own Bold (BYOB) Virtual Summit. Themes include the importance of authentic and bold branding in the B2B sector, strategies to stand out in co...

    29 min
  8. Making great work happen: Li-Anne Dias, Handshake

    27/09/2024

    Making great work happen: Li-Anne Dias, Handshake

    Li-Anne Dias is a design leader who has shaped world-class brands and led high-impact design teams. Currently she leads brand and enterprise growth design at Handshake, a software firm that enables schools, companies, and students come together to help students and recent grads make career moves. Her previous achievements include building Reddit’s first brand identity and design systems as the company’s first brand designer, and scaling Grammarly’s brand design team as the company grew...

    49 min
See All (55)

    Ratings & Reviews

    5
    out of 5
    2 Ratings

    About

    We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/

    Information

    • Creator
      Shaped By
    • Years Active
      2021 - 2025
    • Episodes
      55
    • Rating
      Explicit
    • Copyright
      © 2025 The Changemakers
    • Show Website
      The Changemakers

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