The Clientside podcast is a regular talk show hosted by digital agency founder Andrew Armitage. Each episode offers insights and discussion for those working “clientside” to expand their knowledge of digital marketing, strengthening the impact they can have in their job roles.
The Clientside Podcast was created because we wanted to capture some of the conversations we found ourselves having with clients on an almost daily basis. It’s clear that not every in-house marketer has the same opportunities to develop their skills, but being surrounded by fast-paced change makes it more important than ever to stay on top of new trends and technology in digital marketing.
If you’d like to appear as a guest on the show, we’d love to hear from you. Please send an email to email@example.com with details of a topic you’d love to talk about and why you think it would add educational value to our audience. We’ll get in touch and we can agree a convenient date and time to record an interview.
User Generated Content with Lorraine Ball
In this episode of the Clientside podcast Andrew chats to Lorraine Ball from Digitaltoolbox.club about user generated content, what it means, how to do it and what to do when it goes wrong.
Lorraine highlights the importance of customer satisfaction and how using reviews, as the most basic level of user generated content offers several opportunities.
We discuss the challenges that data privacy brings and some of the fun user generated campaigns you may have come across online.
Growth in a Crisis with Elliott King
Andrew Armitage talks to Elliott King about growth in a crisis.
The discussion focuses on the impact the recent crisis has had on businesses from different sectors and how strategy is crucial to get through the next few months. We discuss how having a short term plan and nurturing your current clients is vital. We touch upon the different types of growth and Elliott highlights the importance of measuring growth.
As we get closer to the end of the year, we discuss how you can prepare for 2021 and what strategy you can put in place to give yourself an advantage.
Product Innovation with Bryce Davies
In this episode of the Clientside podcast Andrew speaks with Bryce Davies from workforce.com about innovation and what it really means.
Bryce highlights the importance of not innovating for the sake of innovation and that during uncertain times re-engaging with customers and understanding their problems can be a great driving force for innovation. Bryce believes that building a relationship with customers is the key to innovation.
Bryce suggests rather than allocating time to innovate, allocate time to talk to your customers as innovation doesn't have to be coming up with the next big idea.
Creativity and Innovation with Dave Birss
Andrew Armitage talks to Dave Birss about creativity and innovation.
We discuss what creativity means and the many misconceptions people have surrounding it. Dave highlights that businesses are needing to innovate more than ever before, due to the pandemic and has some examples of those who have done so successfully.
We discuss the idea of brainstorming and the flaws that are typically found in attempts to be creative, solve problems and generate ideas when under pressure to do so.
Dave leaves us with some tips on how to structure the creative process including figuring out what you want the output of a session to be and working back from there.
The Golden Toilet with Steve Brown
In this episode of the Clientside Podcast Andrew speaks with StoryBrand certified fellow agency owner Steve Brown.
We discuss Steve's book - The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business. Steve highlights four crucial components that make up what he has called the business growth stack. They are marketing automation, campaigns, sales automation and clear messaging.
We discuss websites and the importance of understanding your real aim before re-building yours. Most people have an expectation of what their website will do for their business, however getting the messaging correct first is key. Steve refers to this as HEO, human experience optimisation. In this increasingly virtual, digital world we are living in, having some human connection is critical.
Steve compares a website to a toilet, everyone needs one, but is it what makes a house a home?
Branding with Megan Matthews
Andrew Armitage talks to branding and PR expert Megan Matthews.
Megan explains exactly what branding means, and how this goes much further than you may typically realise.
We discuss the importance of authenticity, especially when it comes to your brand story and why having a re-brand isn't always the solution that's needed.
Full of value and great ideas thank you
Wealth of knowledge a must listen
Great shows, really enjoyed the one on story telling. A must listen
Great quality advice for digital marketers
Excellent presentation and discussion from quality guests. Thank you.