The Clientside podcast is a regular discussion show hosted by digital agency founder and best-selling author Andrew Armitage. Each episode offers insights and discussion for those working “clientside” to expand their knowledge of digital marketing, strengthening the impact they can have in their job roles.
The Clientside Podcast was created by Andrew because he wanted to capture some of the conversations he found himself having with clients on an almost daily basis. It’s clear that not every in-house marketer has the same opportunities to develop their skills, but being surrounded by fast-paced change makes it more important than ever to stay on top of new trends and technology in digital marketing.
If you’d like to appear as a guest on the show, we’d love to hear from you. Please send an email to firstname.lastname@example.org with details of a topic you’d love to talk about and the benefits that our audience would get from it.
The perfect blend of brand and user experience behind top companies, with Frank Fenten
Andrew talks to Frank Fenten of Manchester-based dinosaur.co.uk about what user experience means to him and why companies that put a simple customer led mission at the heart of their brand are so successful. Frank believes a marriage of brand and user experience lies at the heart of many of the world's most successful companies.
Balancing work and life, with e-commerce specialist Nic Jones
Andrew speaks to Nic Jones, an e-commerce and online marketing specialist with over 20 years experience, both agency and client side. Over the years he's worked on both large e-commerce design-and-build projects and microsites, as well as SEO, PPC, SEM, and developing mobile apps. In this thought-provoking conversation Andrew and Nic somehow cover everything from pink flamingos to floating heads on computer screens, while delving into the sometimes strained dynamics between agencies and client sides. Nic calls himself a strategic thinker, and gives good tips on how to protect your mental health in a busy working life.
Why customer comfort is always key, with Michael Jervis of MattressOnline
Andrew speaks to Michael Jervis, head of digital at e-commerce retailer Mattress Online. He leads all the company's technology implementations as well as digital marketing efforts in content marketing, product marketing, on-site promotions and traffic acquisition. In this episode they chat about about e-commerce, platforms, integrations, content, and why customer comfort is key – especially where mattresses are involved!
Managing Cyber Risk with Dan Suttle
In this episode Andrew talks to Dan Suttle about cyber security. They chat about the role of the CISO (Chief Information Security Officer), why maintaining software and applying security patches is so important but also about the range of cyber threats and how companies should prioritise their defences to ensure their assets are well protected.
Understanding TikTok with Ethan Golding of Hustle Studios
Our first episode of 2022! Andrew talks to Ethan about the growth of TikTok. Ethan is just 23 and has set up is own agency in just 6 months. While Ethan’s agency is just 6 months old, like many of this generation, he’s grown up with social media using Instagram, Snapchat, TikTok for as long as he can remember.
Strategic Marketing with Angelo Ponzi
Angelo Ponzi has extensive, practical, hands-on experience in marketing, branding, advertising, research, and sales. He has worked in a multitude of industry segments and brand categories including B2B as well as B2C. Brands he has worked with include Unilever, Disney, Ketel One Vodka, Nestle Purina and many more.
On this episode Andrew and Angelo talk all things strategic marketing.
Full of value and great ideas thank you
Wealth of knowledge a must listen
Great shows, really enjoyed the one on story telling. A must listen
Great quality advice for digital marketers
Excellent presentation and discussion from quality guests. Thank you.