The Clientside Podcast A Digital

Andrew talks to Frank Fenten of Manchester-based dinosaur.co.uk about what user experience means to him and why companies that put a simple customer led mission at the heart of their brand are so successful. Frank believes a marriage of brand and user experience lies at the heart of many of the world's most successful companies.

Andrew speaks to Nic Jones, an e-commerce and online marketing specialist with over 20 years experience, both agency and client side. Over the years he's worked on both large e-commerce design-and-build projects and microsites, as well as SEO, PPC, SEM, and developing mobile apps. In this thought-provoking conversation Andrew and Nic somehow cover everything from pink flamingos to floating heads on computer screens, while delving into the sometimes strained dynamics between agencies and client sides. Nic calls himself a strategic thinker, and gives good tips on how to protect your mental health in a busy working life.

Andrew speaks to Michael Jervis, head of digital at e-commerce retailer Mattress Online. He leads all the company's technology implementations as well as digital marketing efforts in content marketing, product marketing, on-site promotions and traffic acquisition. In this episode they chat about about e-commerce, platforms, integrations, content, and why customer comfort is key – especially where mattresses are involved!

In this episode Andrew talks to Dan Suttle about cyber security. They chat about the role of the CISO (Chief Information Security Officer), why maintaining software and applying security patches is so important but also about the range of cyber threats and how companies should prioritise their defences to ensure their assets are well protected.

Our first episode of 2022! Andrew talks to Ethan about the growth of TikTok. Ethan is just 23 and has set up is own agency in just 6 months. While Ethan’s agency is just 6 months old, like many of this generation, he’s grown up with social media using Instagram, Snapchat, TikTok for as long as he can remember.

Angelo Ponzi has  extensive, practical, hands-on experience in marketing, branding, advertising, research, and sales. He has worked in a multitude of industry segments and brand categories including B2B  as well as B2C. Brands he has worked with include Unilever, Disney, Ketel One Vodka, Nestle Purina and many more.


On this episode Andrew and Angelo talk all things strategic marketing.