The Comeback Kid: Navigating the New Landscape of Online Business

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The Comeback Kid: Navigating the New Landscape of Online Business

Welcome back to The Quirky Brain Club podcast! In this comeback episode, I'm diving into the changing world of online business and what it means for us neurodivergent entrepreneurs.

Key Points:

1. The online business landscape has evolved, but the fundamentals remain the same
2. Courses and high-end programs aren't selling like they used to - the market has "lost its innocence."
3. Social media algorithms have changed, making it harder to rely on platforms like Instagram and Facebook
4. The collective trauma of the pandemic has shifted priorities and purchasing behaviours
5. Clients are more discerning and demand clearer benefits before investing
6. Trust, authenticity, and intimate relationships with clients are more important than ever

Highlights:

• My return to the online business world after a 2.5-year hiatus
• The shift from a "buy-in" to "buy now" mentality in marketing
• Why we neurodivergent entrepreneurs may have an advantage in the current market
• The importance of clear messaging and consistent, simplified marketing systems
• Why being authentic and "quirky" can be a business asset

Quotable Moments:

"We don't have the same capacity anymore. So that means people need to be much clearer on what they're getting and why it's important for them."

"Being able to show up as a rounded human being people can connect with, that people can have that human-to-human connection with, that is the fundamentals of building a sustainable relationship."

Call to Action:

I would love to hear your thoughts and experiences on the changing online business landscape. Connect with me on social media or through my website to share your insights!

Jo Casey is an Autistic and ADHD speaker and business coach who helps other neurodivergent entrepreneurs make more money with less overwhelm and more joy in their work. By aligning your business strategies with your unique brain wiring, we'll transform your neurodivergent traits into powerful assets for growth and fulfilment.
Connect with her at Jocasey.com or follow her on Instagram