11 episodes

Freedom from oppression, a political flashpoint, or a senseless invasion. Unfortunately, wars happen. They also happen in creative communication agencies and client meeting rooms. Whether it's internal or external, we have all been there or are right in the thick of it now. Fighting relentlessly for an idea that was formed in our heads or as a team.
But why the battle? Is it the case of creativity vs commerce, a mismatch of vision, a narcissistic leader or just a bad briefing?
Let’s dig into the battles that have been won and lost with creatives, business managers and clients. And like those wars that have passed, let’s look through the smouldering structures that are left behind in defeat or victory, and see if we can have a unified world where creativity can be expressed to its potential without any bloodshed. Or can it?
"The Creative War Room" podcast will provide a platform for an open and honest conversation about the battles that happen within the corporate world of healthcare communications. The podcast will offer insights, tips, and strategies for avoiding, managing, and resolving conflicts in a constructive way. It will also showcase successful campaigns and learn from failed ones, providing a valuable resource for anyone who is passionate about creativity and its potential.

Hosted on Acast. See acast.com/privacy for more information.

The Creative War Room Töbe Pickford

    • Business
    • 5.0 • 1 Rating

Freedom from oppression, a political flashpoint, or a senseless invasion. Unfortunately, wars happen. They also happen in creative communication agencies and client meeting rooms. Whether it's internal or external, we have all been there or are right in the thick of it now. Fighting relentlessly for an idea that was formed in our heads or as a team.
But why the battle? Is it the case of creativity vs commerce, a mismatch of vision, a narcissistic leader or just a bad briefing?
Let’s dig into the battles that have been won and lost with creatives, business managers and clients. And like those wars that have passed, let’s look through the smouldering structures that are left behind in defeat or victory, and see if we can have a unified world where creativity can be expressed to its potential without any bloodshed. Or can it?
"The Creative War Room" podcast will provide a platform for an open and honest conversation about the battles that happen within the corporate world of healthcare communications. The podcast will offer insights, tips, and strategies for avoiding, managing, and resolving conflicts in a constructive way. It will also showcase successful campaigns and learn from failed ones, providing a valuable resource for anyone who is passionate about creativity and its potential.

Hosted on Acast. See acast.com/privacy for more information.

    The Hired Guns

    The Hired Guns

    The Creative War Room takes you inside the minds and the world of a freelancer battling it out in the Australian Pharma and Healthcare communications field.
    Hosted on Acast. See acast.com/privacy for more information.

    • 1 hr 7 min
    The ANZ of Health Creative

    The ANZ of Health Creative

    Mike and Gerard are in two different countries and came into health advertising in two different ways. Hear their story of heavy goods, heavy drugs and their take on starting up a business.
    Hosted on Acast. See acast.com/privacy for more information.

    • 1 hr 3 min
    No Compromises with Stuart Black

    No Compromises with Stuart Black

    Stuart Black is the Group CEO of The Ward 6 and Ward 7 Group. But He's more than that.
    Stuart is a songwriter, novelist and strategist. He discusses starting out in advertising, how he choose his partners and their collaborative no-compromise approach that helped create one of the most successful health agency groups in Australia.

    Hosted on Acast. See acast.com/privacy for more information.

    • 38 min
    No Compromises with Stuart Black

    No Compromises with Stuart Black

    Stuart Black is the Group CEO of The Ward 6 and Ward 7 Group. But He's more than that.
    Stuart is a songwriter, novelist and strategist. He discusses starting out in advertising, how he choose his partners and their collaborative no-compromise approach that helped create one of the most successful health agency groups in Australia.


    Hosted on Acast. See acast.com/privacy for more information.

    • 32 min
    Run to The Fire with Shaheed Peera

    Run to The Fire with Shaheed Peera

    Shaheed talks about breaking through the literal, setting up The Creative Floor, future ventures and smelly candles. Part 2 of this inspirational journey of a creative spirit that will not stop believing.
    View the boy I used to know here:
    https://vimeo.com/260767593?embedded=true&source=vimeo_logo&owner=63825166
    Visit the creative floor awards here:
    https://thecreativefloor.com/awards/

    Hosted on Acast. See acast.com/privacy for more information.

    • 42 min
    Run to The Fire with Shaheed Peera

    Run to The Fire with Shaheed Peera

    Shaheed is a creative leader that acts on his words. After leaving one of the best art colleges in the UK he went to work with one of the greatest advertising agencies of the era before transitioning into health, where he helped shape what it is today. He is the founder of The Creative Floor Awards and a massive inspiration to many. This two-part episode follows Shaheed's journey to being a creative actionist.
    Please follow his podcast and enter into TCFA:
    https://thecreativefloor.com/awards/
    https://thecreativefloor.com/awards/podcast/
    View Shaheed's portfolio here:
    https://thecreativefloor.com/portfolio/shaheedpeera/



    Hosted on Acast. See acast.com/privacy for more information.

    • 48 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Loveisajedi ,

Fabulous

Just finished the 2 episodes with Shaheed Peera and am fired up. Everyone in advertising needs to listen. Thank you Tobe and keep it up 👍

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