17 episodes

On each show we’ll take a deep dive into what designing brands for the digital age actually looks like, current best practices, ways these can be improved upon in the future and how best to communicate implementation with clients. Guests will include some of the industries leading brand and digital designers.

The Elastic Brand Elizabeth Elcoate

    • Design

On each show we’ll take a deep dive into what designing brands for the digital age actually looks like, current best practices, ways these can be improved upon in the future and how best to communicate implementation with clients. Guests will include some of the industries leading brand and digital designers.

    Hillary Weiss on branding ourselves, finding our niche, and defining our strategy

    Hillary Weiss on branding ourselves, finding our niche, and defining our strategy

    In this episode Liz chats to the amazing Hillary Weiss. Hillary is a New York based Consultant, Speaker, Strategist and Copywriter. She runs the company Statement Piece Studio and she co-hosts a brilliantly funny series on YouTube called HamYaw which stands for Hillary and Margot Yell at Websites.

    In the show Hillary and Liz talk about:

    - Branding ourselves and our own companies
    - Becoming a company as opposed to a freelancer
    - Naming our companies and trading under a business name
    - Defining our own brand strategy
    - How creating a strong, individual brand and voice can set us apart from other designers and creatives
    - How having professional photography is vital for your website and assets
    - How to find the time to properly brand ourselves
    - Finding our niche market
    - How we’re both a little bit in love with Steve Folland from Being Freelance

    • 1 hr 1 min
    Lizzie Benton on aligning brand and company culture

    Lizzie Benton on aligning brand and company culture

    In this episode Liz chats to the hugely talented Lizzie Benton. Lizzie is a Culture Consultant & Founder of Liberty Mind. Through Liberty Mind Lizzie works with SMEs to improve their company culture.

    In the show Lizzie and Liz discuss:

    - What a good company culture looks like
    - How company culture influences customer perception
    - Employer branding
    - At what stage startups should begin to establish their company culture
    - What processes companies can put in place from conception to create a positive company culture
    - How can established companies realign their culture with their brand
    - Does transparency have a place when addressing cultural challenges
    - Lizzie’s favourite brands

    • 38 min
    Max Ottignon of Ragged Edge on designing the Bulb Energy Brand

    Max Ottignon of Ragged Edge on designing the Bulb Energy Brand

    In this episode Liz chats to Max Ottignon.

    Max is the co-founder of Ragged Edge a branding agency based in London. They help their clients achieve the improbable by creating innovative and game changing brands.

    They work with industry leaders such as Grey Goose and Google as well as fast scaling companies such as Bulb Energy and the e-scooter company Wind.

    In the show Max and Liz discuss:

    - How Ragged Edge came into being
    - The naming of Bulb
    - The process behind the Bulb brand design
    - Bulb’s brand vision and values
    - The importance of a consistent, simple and clear brand for launching successful businesses.
    - Creating brand values that reflect your company culture
    - The power of colour when creating brands
    - How as an industry we need to be using the correct terminology
    - Some of Max's favourite brands

    • 50 min
    Chiara Aliotta on brand strategy, market focus and brand storytelling.

    Chiara Aliotta on brand strategy, market focus and brand storytelling.

    In the first episode of Season 3, I’m delighted to be joined by Chiara Aliotta.

    Chiara is the mind and the face behind Until Sunday. She is an Italian award-winning designer with many years of experience as a graphic designer, art director and brand consultant. Her work is creative, emotionally involving and detail-obsessed.

    Chiara describes herself as a typography addict, a lover of colours and a brand keeper. She blogs about the beauty of typography, the importance of good design and how as a designer, she feels committed to creating meaningful experiences for her clients.

    She is also a public speaker and always thinking up new ways to grab the audience’s attention with her unique style.

    When she is not busy designing innovative products for her clients, you can find her waiting for a flight to some sunny destination, swimming in the Aegean Sea, capturing typography and patterns in the city with her camera, or spending her free time at home with a book, snuggling with her cat, Kissa.

    In the show we discuss the Medium article Chiara wrote called A Brilliant Idea is Not Enough and the lessons that she shares within it, including:

    -Why getting brand strategy right is so important
    -Defining your market
    -Exercises we can do to help define brand strategy
    -Brand storytelling
    -Defining assets for growth

    • 1 hr 4 min
    S2 Ep6 Christopher Murphy on product storytelling, writing for designers and content marketing

    S2 Ep6 Christopher Murphy on product storytelling, writing for designers and content marketing

    On today's show Liz welcomes the wonderful Christopher Murphy AKA Fehler.

    Chris describes himself as a designer, writer and speaker. But he is so much more than that as any of his followers and students will testify to. He is a latter day polymath - sharing his extensive knowledge on all things from UI/UX, writing, product storytelling, and art - to mental health, the joys of not drinking, and running a marathon. As always Chris is his authentic self - open, engaging, vulnerable and inspiring - in this the final interview of season 2.

    In this episode we discuss

    Higher Education and alternative forms of learning
    Teaching and inspirational teachers
    Product storytelling
    Why designers should write
    Brand workshopping with clients
    Convincing clients to hire professionals
    Content marketing
    Being vulnerable online and with clients
    Company Culture as part of a brand

    All the links we discuss will be in the show notes on our website theelasticbrand.com

    • 1 hr 8 min
    S2 Ep5 Ben Walker on hiring in a designer and how a brand is interpreted in digital marketing terms

    S2 Ep5 Ben Walker on hiring in a designer and how a brand is interpreted in digital marketing terms

    On today's show Liz chats to Ben Walker of digital marketing agency Arise. Liz and Ben discuss what its like to hire in a brand designer (Liz) as a creative agency, what brand means in terms of digital marketing, strategies for discovering a client's values and tone of voice, relationship building with clients and tons more.

    • 53 min

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