The Fashion Startup Michelle Ramsay

Helen Clawson has a truly inspirational story surrounding her startup brand, trading her life as a former police officer to now the award-winning founder of Adaptive Clothing UK.

Discover the road she took to get there and the highs and lows of starting a fashion brand in this episode where Helen gives some valuable advice to anyone thinking about launching their own collection.

Helen shares her insights into what it has really been like for her from idea to finished product and speaks with passion about why she decided to go after her dream.

 

More about Adaptive Clothing UK






Specialising in baby and childrenswear, Adaptive Clothing UK
create fun and colourful sensory and accessible clothing that their customers love to wear.

Links:

Website
https://adaptiveclothing.uk/



 Instagram

https://www.instagram.com/adaptiveclothinguk/



Facebook

https://www.facebook.com/adaptiveclothinguk



And if you're considering starting a clothing line and you're not sure where to start you can download a ⁠free launch plan for fashion startups here⁠

Or you can book a free and friendly chat with me to see how I can help you launch your brand by ⁠clicking here⁠

Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.

See you in the front row!

Michelle Ramsay - The Fashion Expert®

⁠www.thefashionexpert.com⁠

All fashion brands start out with a website, but using it effectively can be a challenge. In this episode of The Fashion Startup Show I'm joined by Elle Williamson of The Ecommerce Assistant who shares valuable tips on creating more sales online through your website and email marketing. Elle helps small business owners to create successful online stores by teaching them how to use Shopify + Klaviyo.

We chat about why Klaviyo and shopify are so great for startup brands, mistakes brand owners make with their websites and email marketing, how the two are intrinsically linked and Elle shares some amazing tips and insights into how to make more sales online.

 

More about Elle - The Ecommerce Assistant

With a mixture of training, courses and
done-for-you projects, Elle gives founders and solopreneurs the
knowledge and power to put their own stamp on their website + emails and take them to the next level. Elle's always strives to make ecommerce easy by breaking down what might seem overly complicated or confusing, into easy-to-understand actionable guidance.
Links:

Website
https://www.theecommerceassistant.com/

 

Klaviyo course waitlist
https://www.theecommerceassistant.com/pages/kickstart-your-klaviyo
Instagram
https://www.instagram.com/theecommerceassistant/

 

And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here

Or you can book a free and friendly chat with me to see how I can help you launch your brand by clicking here

Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.

See you in the front row!

Michelle Ramsay - The Fashion Expert®

www.thefashionexpert.com

One of the biggest misconceptions I hear when startups are launching
a brand is that marketing starts once you have a finished product. It seems that many business owners believe customers are going to magically appear knocking down their door or storming their website to buy their collection once they have that product in stock. In reality without marketing the opposite is often true which can be hugely detrimental to sales, numbers and revenue.

Marketing your brand can be a daunting prospect, one which can
feel shrouded in mystery and fuelled by the fear of spending all of your cash on plans that just don’t work.

On this episode of the Fashion Startup Show online retail
expert Loren Nally from The Retail Marketing Academy shares advice on how to start marketing pre-launch as well as some great insight into where to spend your budget, marketing strategies that actually work and how to keep your customers coming back for more.


You can find links to Loren's business below:


Website https://www.retailmarketingacademy.co.uk

Instagram https://www.instagram.com/retail_marketing_academy/

Facebook Free Group (full of free training) https://www.facebook.com/groups/onlineretailmarketingmastery

And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here

Or you can book a free and friendly chat with me to see how I can help you launch your brand by clicking here

Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.

Michelle Ramsay - The Fashion Expert®

www.thefashionexpert.com

When a fashion startup creates a product because they have identified a gap in the market, I know the brand will succeed. And that's exactly what happened with Nixi Body underwear.

In this episode, founder Kelly Newton chats frankly about the highs and lows of her start-up journey, and shares fabulous advice for anyone thinking about launching a fashion brand.

You can find out more about Nixi Body below:

http://https://www.nixibody.com/

http://https://www.instagram.com/nixibody/

http://https://www.facebook.com/bp3underwear

https://www.linkedin.com/in/kellynewton007/



If you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here

You can also book a free chat to see how I can help you get started here

Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.

Michelle Ramsay - The Fashion Expert®

www.thefashionexpert.com

Copywriting and PR can help make or break your fashion brand but is often an area surrounded by mystery for those just starting out. In this episode, I'm joined by Molly Gould founder of copywriting and PR agency Effable. Molly shares a ton of value, gives us an overview of how copywriting can help your business and reveals the top mistakes fashion brands make and how to avoid them.

You can find out more about Molly's services below:

http://www.itiseffable.com/

http://instagram.com/itiseffable

http://facebook.com/itiseffable

And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here

Don't forget to subscribe to this podcast to be notified of new episodes and give it a 5-star rating and review.

Michelle Ramsay - The Fashion Expert®

www.thefashionexpert.com

What better way to find out what it's like to launch a childrenswear brand than to hear from someone who has successfully launched. In this episode, I chat with the founder of Bibevie, Rhian Thompson about her journey launching her innovative and sustainable brand. We discuss the highs and lows the best bits and some of the struggles as well as navigating manufacturing, sourcing and sustainability too. Rhian also shares her top piece of advice for those fashion-preneurs who are thinking about getting started.

You can find out more about Bibevie below:

https://www.bibevie.com/

https://www.instagram.com/bibevie/

https://www.facebook.com/bibevie

And if you're considering starting a clothing line and you're not sure where to start you can download a free launch plan for fashion startups here 

Michelle Ramsay - The Fashion Expert®

www.thefashionexpert.com