372 episodes

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

The Food Blogger Pro Podcast Bjork Ostrom

    • Business
    • 4.9 • 18 Ratings

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog.

We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more.

New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast

    Developing Your Voice and Connecting With Your Readers When Writing with Jessica Holmes

    Developing Your Voice and Connecting With Your Readers When Writing with Jessica Holmes

    Writing compelling blog posts, developing your voice, and connecting with your readers with Jessica Holmes from Sweetest Menu.
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    Welcome to episode 369 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Holmes about how to develop your voice and connect with your readers through your writing.
    Developing Your Voice From recipe testing to sharing content on social media, so much goes into being a food blogger. But without a doubt, one of the most important skills to focus on as a blogger is your writing, and that’s what we’re chatting about today with Jess!
    Before becoming a full-time blogger, Jess worked as a copywriter, and she’s sharing all of her best writing advice in this episode. You’ll hear her tips on how to develop your voice as a writer, how to share your personality while also writing for SEO, and more.
    If you’re looking to level up your writing and connect with your readers on a deeper level, you won’t want to miss this episode!
    In this episode, you’ll learn: How Jess became a food blogger What she learned working as a copywriter Why it’s important to be really clear when writing recipes What readability is How to develop your voice as a writer How to share your personality while also writing for SEO How to write eye-catching captions for social media The biggest mistakes she sees bloggers make when writing Resources:
    Sweetest Menu Hemingway App Grammarly 1000 True Fans by Kevin Kelly Baron Fig Will Write for Food Download the free Starter Kit ebook here! Follow Jessica on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 50 min
    Becoming a TV Personality and Growing a Food and Lifestyle Brand with Rosalynn Daniels

    Becoming a TV Personality and Growing a Food and Lifestyle Brand with Rosalynn Daniels

    Booking TV appearances, working with brands, and growing a food and lifestyle brand with Rosalynn Daniels.
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    Welcome to episode 368 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosalynn Daniels about how she grew her brand and became a TV personality.
    Becoming a TV Personality Have you ever wanted to share your recipes on TV… but you’re not sure how to actually book TV appearances as a content creator?
    That’s what we’re chatting about in this episode with Rosalynn! She’s a lifestyle personality, content creator, and photographer, and in addition to running her blog, she has been featured on national television networks.
    You’ll hear how she broke into this industry, how she works with brands while appearing on TV, how she determines her rates for her TV appearances, and more.
    In this episode, you’ll learn: How Rosalynn became a content creator What mindset shifts she made to further her career How she booked her first TV appearance Her best tips for booking TV appearances What her team looks like What her overall goals are for her brand and business How she monetizes her business How she works with brands for TV appearances How she determines her rates for TV appearances Why she decided to launch her production company, Brown Hands Media Resources:
    Rosalynn’s website Brown Hands Media Follow Rosalynn on Instagram, Facebook, and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 57 min
    Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura

    Brainstorming Content Ideas with Ranking Potential and Writing Great Blog Posts with Ashley Segura

    Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatContent.
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    Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts.
    Writing Great Blog Posts As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent!
    She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.
    It’s a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!
    In this episode, you’ll learn: How Ashley got into content marketing What she does at TopHatRank and TopHatContent What’s involved in a content audit Why she recommends republishing old content When you might want to delete a blog post What it means to noindex a post What user journey means How backlinks work How to come up with content ideas with ranking potential How she recommends structuring a blog post Resources:
    TopHatRank TopHatContent TopHatSocial Tastemaker Conference Semrush BuzzSumo Slickstream 231: A Better Experience – Building Engagement, Not Just Traffic with Kingston Duffie Built to Sell: Creating a Business That Can Thrive Without You SEO for Bloggers Webinars Semrush’s Topic Research Tool AnswerThePublic Yoast SEO Follow Ashley on Twitter Follow TopHatRank on Facebook, Instagram, and Twitter Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 1 hr 6 min
    How Rob and Jen Morris Teach Home Bakers How to Start a Successful Bakery Business

    How Rob and Jen Morris Teach Home Bakers How to Start a Successful Bakery Business

    Starting a small business academy and teaching others how to start a successful bakery business with Rob and Jen Morris.
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    Welcome to episode 366 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rob and Jen Morris about how they teach home bakers how to start a bakery business.
    How to Start a Successful Bakery Business We’re really excited to welcome Rob and Jen back to the podcast after three years!
    When they last came on the show, Jen and Rob were running their bakery, Cupcakeology, but since then, they have closed up shop and started sharing their expertise as baking business coaches.
    Through their Start Small Win Big Academy, they teach home bakers how to start a profitable and successful bakery business — just like they did! You’ll hear why they decided to make this switch, how they’re grown their new business, what success their students have had, and more.
    In this episode, you’ll learn: Why Rob and Jen decided to shut down their bakery Why they decided to launch the Start Small Win Big Academy How they approach marketing for their new business How they use paid advertising to grow their business How they attract students who are motivated and excited Why they encourage their students to smart small and grow over time Resources:
    Start Small Win Big Academy 192: Bootstrapped Cupcakes: How Rob and Jen Built a Successful Business Lovin’ from the Oven Jess Sims Food Blogger Pro Directory Follow Rob and Jen on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 56 min
    How to Find Your Zone of Genius and Hire the Right People with Emily Perron

    How to Find Your Zone of Genius and Hire the Right People with Emily Perron

    Finding your Zone of Genius, knowing when to hire, and writing a compelling job listing with Emily Perron.
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    Welcome to episode 365 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about the Zone of Genius and hiring.
    Finding Your Zone of Genius and Hiring the Right People Have you ever heard of the Zone of Genius?
    When working in this zone, you capitalize on your innate abilities and interests to do work that truly fulfills you. And a great way to do this is by delegating tasks and building a team!
    In this episode, Emily explains how to find your Zone of Genius, how to decide what to outsource first, how to write a compelling job list, and more.
    If you’ve been thinking about hiring out some tasks and potentially growing your team, you won’t want to miss this episode!
    In this episode, you’ll learn: How Emily works with food bloggers Why job listings should be as specific as possible The difference between freelancers and employees How to find your Zone of Genius How to decide what to outsource first How food bloggers should approach writing job listings How to know how much to pay freelancers Where to post your job listings How to know when you’re ready to hire How to avoid feelings of burnout Resources:
    Emily’s Website Work with Emily Download the Zone of Genius workbook 286: Build Your Team – How to Write an Eye-Catching Job Listing and Hire the Right People with Emily Perron The Big Leap Open: An Autobiography The Hero’s Journey How To Use Your Zone Of Genius To Hire The Best Freelancers 3 Mistakes To Avoid When Writing A Job Posting 3 Things to Write About in Your Journal to Live Your Best Life Upwork The War of Art Follow Emily on Instagram and Facebook Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 55 min
    Self-Publishing a Cookbook as an Online Food Creator with Chelsea Cole

    Self-Publishing a Cookbook as an Online Food Creator with Chelsea Cole

    Self-publishing two cookbooks, staying organized when writing a cookbook, and tips for writing a cookbook with Chelsea Cole from A Duck’s Oven.
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    Welcome to episode 364 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck’s Oven about self-publishing a cookbook.
    Self-Publishing a Cookbook We’re so excited to welcome Chelsea back to the podcast after three years!
    When we last chatted with Chelsea, she had just self-published her first cookbook, and since then, she’s been busy: she has become a full-time blogger and self-published another cookbook.
    And in this episode, she’s sharing everything she has learned when it comes to planning, writing, designing, self-publishing, and marketing your own cookbook. If you’ve ever dreamed of writing a cookbook one day, you won’t want to miss this episode!
    In this episode, you’ll learn: What Chelsea learned self-publishing her first cookbook What sous vide is How she earns money as a freelancer How she keeps track of her income and expenses Why she decided to lean into a niche How her cookbooks have created so many opportunities for her How she stayed organized when writing her cookbooks What tools she recommends using to self-publish a cookbook Why she decided to launch her Sous Vide School How she prints her cookbooks and fulfills orders How much she earns per cookbook sale How she teaches others how to self-publish cookbooks Resources:
    A Duck’s Oven The Cookbook Lab How to Determine Your Cookbook Topic Chelsea’s Income Streams as a Food Blogger 187: How to Self-Publish Your Own Cookbook with Chelsea Cole Pinch of Yum Traffic and Income Reports QuickBooks Self-Employed 097: How to Create a Full-Time Income from Blogging Using The Egg Carton Method with Bjork Ostrom Asana Google Drive Airtable InDesign Canva Sous Vide School Kindle Direct Publishing IngramSpark Follow Chelsea on Instagram, Facebook, and Pinterest Join the Food Blogger Pro Podcast Facebook Group If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

    • 1 hr 3 min

Customer Reviews

4.9 out of 5
18 Ratings

18 Ratings

Ali-() ,

A fantastic podcast

These are brilliant podcasts and Bjork is definitely on my personal board of directors. I’m not in the food blogging niche but these are so relevant to my website and business. Thanks for sharing your wisdom!

Endomania.co.uk ,

My favourite!

Listening to podcast to and from work or whilst soaking in the bath is my new thing. I'm a newbie to blogging so blog themed podcasts are my favourites. However out of all the ones I listen to this is by far my absolute favourite. I've learned so much and would recommend this podcast to any new or old bloggers.

lucy supergoldenbakes ,

My favourite podcast!

I remember when I first discovered food blogger pro last year. I was so excited: finally a podcast for food bloggers made by food blogging experts! I burned through the entire library of existing episodes within a few days but returned to my favourites over and over again. Even though I have been blogging for over 5 years there’s still so much to learn and Bjork is very good at keeping on top of industry trends and inviting the best guests to demystify them. I look forward to a new episode every week and have recommended the podcast to my circle of blogger friends. Essential listening (again and again)

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