Pete Dyson on Transport for Humans

Pete Dyson is the author of Transport for Humans, a book with influential readers. Louise Haigh took it out of the House of Commons library and enjoyed it.

I’m not surprised: Transport for Humans is essential for anyone involved in the transport and mobility sector. In our discussion, Pete explains why our focus on rigid metrics risks distracting us from the things that users most care about, and how groupthink threatens the quality of our decision-making.

He’s passionate that we need to consider more than just punctuality, and believes behavioural science has much more to offer the transport sector than we realise.