95 episodes

A podcast hosted by social research company, McCrindle, for anyone curious about the future. TEDx Speaker and Director of Advisory, Ashley Fell, sits down with a guest each episode to discuss a topic or trend that you need to know about.

The Future Report McCrindle

    • Business

A podcast hosted by social research company, McCrindle, for anyone curious about the future. TEDx Speaker and Director of Advisory, Ashley Fell, sits down with a guest each episode to discuss a topic or trend that you need to know about.

    Insights from parents of Gen Alpha

    Insights from parents of Gen Alpha

    Growing up in technologically integrated times brings benefits and challenges, particularly for parents raising this generation.



    In our latest McCrindle Insights report, we delved into the perspective of Gen Alpha parents as they seek to raise Gen Alpha in today's age.



    In this episode of the podcast, Ashley Fell is joined by Abby Donaldson, research executive at McCrindle and author of this report.

    • 28 min
    Introducing Gen Beta with Mark McCrindle

    Introducing Gen Beta with Mark McCrindle

    The year 2025 marks not only the middle of the 2020s as a decade, but the beginning of a whole new generation of people.

    That’s right - from 2025 we will welcome Generation Beta into the world.

    Although people of this generation haven’t even been born yet, we can predict some things about them based on the context that will surround them.

    In today's episode, our host, Ashley Fell, sits down with McCrindle's Founder and Principal, Mark McCrindle, to introduce this new generation.

    • 24 min
    Three secrets to public speaking success with Ashley Fell

    Three secrets to public speaking success with Ashley Fell

    It is not uncommon for people to fear public speaking.

    Yet it is an important skill to hone.

    In today's episode, our podcast producer, Holly Schaaf, sits down with podcast host and professional speaker, Ashley Fell, as she shares some of her top public speaking tips.

    • 36 min
    Cranes and what they tell us about society with Geoff Brailey

    Cranes and what they tell us about society with Geoff Brailey

    At McCrindle, we are fascinated by people, including how they live, work, shop and engage with the world around them.

    One data set that reveals a lot about the living aspect is the RLB Crane Index, as it tells us a fair bit about where people live, why they choose to live in the places they do and a look into where growth areas are.

    In today's episode, our host, Ashley Fell, sits down with McCrindle's Director of Solutions (and McCrindle's Director of Cranes effectively!), Geoff Brailey, to discuss these insights.

    • 24 min
    The pros and cons of generational analysis with Sophie Renton

    The pros and cons of generational analysis with Sophie Renton

    Welcome back to another season of The Future Report podcast!

    At McCrindle, we love to talk about people in generations. Every time we conduct a study, it is the first place we go to see differences in responses.

    We believe in it.

    However, we also think it is important to consider the downsides or challenges of categorising individuals into generations.

    In today's episode, our host, Ashley Fell, sits down with
    McCrindle’s Managing Director, Sophie Renton, to explore and discuss the pros and cons of generational analysis.

    • 37 min
    The challenge of engaging future donors with Sophie Renton

    The challenge of engaging future donors with Sophie Renton

    The not-for-profit sector is a vital part of our communities. They support those in need, serve communities and shape nations.

    In today's episode, our host, Ashley Fell, sits down with social researcher and McCrindle's Managing Director, Sophie Renton, to discuss the insights from our latest not-for-profit report, exploring how, where, and why people give to charities.

    • 24 min

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