286 episodes

The Business Strategist podcast shares business lessons over the past 30 years from award-winning business strategist, bestselling author, serial entrepreneur and podcast host Adam Strong.
When Adam was young and living on benefits with his family in a West London council flat, he suffered from asthma, alopecia, bullying and low confidence. Then at the age of 11 he had his first taste of entrepreneurship – searching for and selling lost golf balls – and took up distance running. Within 18 months he had overcome asthma and become an elite athlete, training with future Olympic and World Champion Sir Mo Farah.
Using the skills he learnt from athletics and entrepreneurship, Adam now helps others break their plateaus to create exponential growth to achieve purpose, profit and impact. As a key aspect of his quest, he has interviewed over 1000 thought leaders, business experts and entrepreneurs to explore their life lessons of what it takes to become a thriving entrepreneur and leader.

The Business Strategist Adam Strong

    • Business
    • 4.9 • 55 Ratings

The Business Strategist podcast shares business lessons over the past 30 years from award-winning business strategist, bestselling author, serial entrepreneur and podcast host Adam Strong.
When Adam was young and living on benefits with his family in a West London council flat, he suffered from asthma, alopecia, bullying and low confidence. Then at the age of 11 he had his first taste of entrepreneurship – searching for and selling lost golf balls – and took up distance running. Within 18 months he had overcome asthma and become an elite athlete, training with future Olympic and World Champion Sir Mo Farah.
Using the skills he learnt from athletics and entrepreneurship, Adam now helps others break their plateaus to create exponential growth to achieve purpose, profit and impact. As a key aspect of his quest, he has interviewed over 1000 thought leaders, business experts and entrepreneurs to explore their life lessons of what it takes to become a thriving entrepreneur and leader.

    Magnetic Leadership

    Magnetic Leadership

    Do you get anxiety when it comes to recruitment and attracting top talent? 

    This week's guest is Roberta Matuson, the talent maximizer who is a leadership expert and author. We discuss the correlation between leadership in large and small businesses, the importance of managing relationships in the workplace, strategies for attracting and retaining top talent, and the impact of investing in employee development on revenue growth. 
    Roberta provides advice for CEOs and founders who experience anxiety around recruitment and shares strategies for cutting hiring times in half. She also discusses the red flags to look out for when hiring and emphasises the value of using networks and employee referral programs. 
    In this conversation, Adam seeks advice from Roberta on mentoring a team member for a leadership role and attracting top candidates to his company. They discuss the importance of clearly defining the traits and expectations of a leader, offering trial periods or acting roles, and providing coaching support. 
    Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist

    Takeaways


    Leadership is important in both large and small businesses, and there are lessons that can be learned from both.

    Managing relationships with employees and developing strong connections is crucial for attracting and retaining top talent.

    Investing in employee development can lead to reduced turnover and significant revenue growth.

    CEOs and founders should seek expert help and strategies to overcome anxiety and improve their recruitment and talent management processes.

    Red flags to watch out for during the hiring process include inconsistencies in the candidate's story and lack of connections or recommendations on LinkedIn. People work for people, not just companies


    Chapters

    00:00 Introduction and Overview
    03:18 Leadership in Large and Small Businesses
    05:25 Attracting and Retaining Top Talent
    08:58 Investing in Employee Development for Revenue Growth
    12:24 Strategies for Cutting Hiring Times in Half
    21:34 Using Networks and Employee Referral Programs
    23:28 Mentoring for Leadership
    32:42 Attracting Top Candidates
    35:11 Addressing Employee Turnover
    39:36 The Importance of Clear Expectations

    🙏 How To Support The Business Strategist 🎙️


    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

    ABOUT THE GUEST 
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    The newly released third edition of Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around.
    Listeners, who download this book, and send a screenshot to me at Roberta@matusonconsulting.com and write Udemy in the subject line, will receive an opportunity to take my Udemy course on Strategies for Managing Different Workplace Personalities for FREE ($199 value).

    ABOUT THE HOST
    LinkedIn: https://www.linkedin.com/in/adamistrong
    Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
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    • 42 min
    Business Growth Unplugged with Greg Wilkes

    Business Growth Unplugged with Greg Wilkes

    What's the Secret Formula for Explosive Growth in Your Business?
    In this conversation, Adam Strong interviews Greg Wilkes, a business coach for the construction industry. They discuss Greg's background in construction and how he developed a methodology to help construction businesses grow. They also talk about the mindset challenges faced by construction business owners, the importance of getting off the tools and working on the business, and the similarities between the construction and professional services industries.
    Greg shares his five-step process for business growth and discusses the opportunities that can arise during economic downturns. They also touch on the concept of pattern interrupt in marketing outreach. In this conversation, Greg Wilkes and Adam Strong discuss various topics related to marketing and growing a business.
    They touch on the effectiveness of old-school marketing methods, the importance of a comprehensive marketing strategy, and the role of social media in business growth. They also discuss the difference between growth and scaling, and the key factors to consider when evaluating a business's growth stage.
    Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist
    Key Takeaways

    1) Getting off the tools and working on the business is crucial for long-term success and growth.
    2) Learn about the five-step process for business growth
    3) How to use pattern interrupt which can be an effective strategy in marketing outreach, using personalised messages and specific references to catch the attention of potential clients.
    4) Gain insights on a comprehensive marketing strategy should include a mix of old-school and new-school methods for building leads
    5) Creating a unique value proposition and tailoring it to individual clients can improve conversion rates
    Chapters

    00:00 Introduction and Background
    08:43 Mindset Challenges in the Construction Industry
    15:39 Similarities Between Construction and Professional Services
    30:02 The Power of Social Media for Business Growth
    37:39 Crafting a Compelling Value Proposition
    42:59 Outro business strategist.mp3
    🙏 How To Support The Business Strategist 🎙️


    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com
    ABOUT THE GUEST
    Live Event: https://developcoaching.co.uk/5-steps-to-5-million-navigation/
    Free e-Book: https://www.developcoaching.co.uk/download-book/
    ABOUT THE HOST

    LinkedIn: https://www.linkedin.com/in/adamistrong

    Have the aspirations to scale but not sure where to start? take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 41 min
    How to avoid the five pitfalls before scaling a business

    How to avoid the five pitfalls before scaling a business

    Learn the five pitfalls before scaling a business 

    In this conversation, Adam Strong discusses when to scale a business and the common pitfalls to avoid. He emphasises the importance of revenue and suggests looking for ways to improve revenue streams, such as monthly recurring revenue and affiliate marketing. He also talks about the need to productise and diversify offerings to attract a wider audience. Strong highlights the significance of mindset and thinking like a seven or eight-figure business owner. He advises understanding the capacity of the business and finding ways to increase it. Lastly, he emphasises the importance of creating a strong company culture.

    Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist

    Takeaways


    Focus on improving revenue streams, such as monthly recurring revenue and affiliate marketing.

    Productise and diversify offerings to attract a wider audience.

    Develop a mindset of a seven or eight-figure business owner to effectively implement scaling strategies.

    Understand the capacity of the business and find ways to increase it.

    Create a strong company culture to support business growth.


    Chapters

    00:00 Introduction
    05:07 Improving Revenue Streams
    10:54 Developing the Mindset of a Seven or Eight-Figure Business Owner
    15:39 Understanding and Increasing Business Capacity

    🙏 How To Support The Business Strategist 🎙️


    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

    ABOUT THE HOST

    LinkedIn: https://www.linkedin.com/in/adamistrong

    Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com

    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 20 min
    Growing Vs Scaling a Business

    Growing Vs Scaling a Business

    When should you scale or grow your business?

    This conversation explores the difference between growing and scaling a business. Growing a business focuses on increasing revenue and taking on more clients or customers, while scaling a business focuses on increasing revenue and profit simultaneously. Scaling involves finding ways to increase operational efficiency and streamline processes. The key to scaling is identifying the area of the business that needs scaling and implementing a framework or system to support it. Timing is crucial when it comes to scaling a business, and seeking advice from those who have successfully scaled their businesses can be helpful.
    Learn how to scale your business by joining our waitlist here for early access to our next cohort for the game changers inner circle programme: https://bit.ly/business-mastermind-waitlist

    Takeaways

    Growing a business involves increasing revenue and taking on more clients or customers.

    Scaling a business involves increasing revenue and profit simultaneously.

    To scale a business, identify the area that needs scaling and implement a framework or system to support it.

    Timing is crucial when it comes to scaling a business.

    Seeking advice from those who have successfully scaled their businesses can be helpful.


    Chapters

    00:00 Understanding the Difference Between Growing and Scaling a Business
    02:59 The Challenges of Growing a Business and the Importance of Resources
    04:50 The Key Questions to Ask When Considering Scaling a Business
    08:23 Examples of Scaling a Business and Increasing Operational Efficiency
    09:48 The Role of Mindset in Scaling a Business
    13:42 Identifying the Area of the Business That Needs Scaling and Investing in It
    21:08 Outro business strategist.mp3

    🙏 How To Support The Business Strategist 🎙️


    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

    ABOUT THE HOST

    LinkedIn: https://www.linkedin.com/in/adamistrong
    Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 19 min
    Mastering LinkedIn: Boost Your Visibility

    Mastering LinkedIn: Boost Your Visibility

    Are you feeling invisible in the crowded digital world? Imagine if you could effortlessly capture the attention of your dream clients on LinkedIn, transforming your online presence from unnoticed to unmissable

    In this episode, Adam Strong shares strategies for getting on the radar of potential clients on LinkedIn. He emphasises the importance of endorsing others for their skills, creating specific content for potential clients, using warm outreach strategies, showing appreciation and gratitude, updating your profile regularly, and creating a LinkedIn newsletter. These strategies can help increase profile views, impressions, and engagement, ultimately leading to more sales and leads. By implementing these strategies consistently, businesses can gain a competitive edge and stand out from the crowd.

    [Closes April 7th] Join Our £5.8K-£25K/yr Mastermind at ZERO Cost! 
    (Exclusive to 5 Visionaries Only!)
    Join our waitlist here for early access to our next cohort: https://bit.ly/business-mastermind-waitlist

    Takeaways

    Endorse others for their skills to get on their radar

    Create specific content for potential clients to solve their pain points

    Use warm outreach strategies on LinkedIn to engage with potential clients

    Show appreciation and gratitude to create a positive impression

    Regularly update your LinkedIn profile to attract more attention

    Consider creating a LinkedIn newsletter to share valuable insights


    Chapters

    00:00 Introduction
    00:29 Getting on the Radar of Potential Clients
    04:45 Strategy 2: Create Specific Types of Content for Potential Clients
    08:08 Strategy 3: Use Warm Outreach on LinkedIn
    11:28 Strategy 4: Be Appreciated and Grateful
    14:21 Strategy 5: Update Your Profile Regularly
    15:46 Strategy 6: Create a LinkedIn Newsletter

    🙏 How To Support The Business Strategist 🎙️

    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com

    ABOUT THE HOST
    LinkedIn: https://www.linkedin.com/in/adamistrong
    Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
     
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 22 min
    Scaling success, understanding business growth cycles

    Scaling success, understanding business growth cycles

    Would you like to know how to define what the next level is in your business? 
    In this episode, Adam Strong is joined by Scott Ritzheimer, a master at defining the next level in business. Scott shares his experience of starting and scaling a multimillion-dollar business before the age of 35. He discusses the challenges faced during the growth stages and the importance of building a strong leadership team. The conversation focuses on identifying key questions and areas of focus for business owners, such as legacy, leadership, and decision-making. 

    The episode concludes with a discussion on milestones in the business journey. In this conversation, Scott Ritzheimer discusses the different stages of a founder's journey and the challenges they face. He emphasises the importance of building an executive team and hiring a second-in-command to share the leadership burden. Scott identifies the founder's stage as a reluctant manager and highlights the need for alignment with this stage. 

    [Final Week] Join Our £5.8K-£25K/yr Mastermind at ZERO Cost! (Exclusive to 3 Visionaries Only!)
    Join our waitlist here for early access to our next cohort: https://bit.ly/business-mastermind-waitlist
    Takeaways

    Building a strong leadership team is crucial for scaling a business.

    Recognising the challenges of growth and understanding the different stages of the business lifecycle can help navigate the journey.

    Legacy and vision play a significant role in shaping the future of a company.

    Effective decision-making and focusing on key areas of the business are essential for success. Building an executive team and hiring a second-in-command can help founders share the leadership burden and drive growth.

    Letting go of certain aspects of the business can create space for future success.


    Chapters
    00:00 Introduction and Excitement for the Show
    01:21 Introducing Scott Ritzheimer and the Next Level
    09:14 Discovering the Business Lifecycle Stages
    12:04 Transforming the Business and Building a Leadership Team
    14:02 Recognising the Challenges of Growth
    19:33 Identifying Key Questions and Focus Areas
    23:09 Focusing on Legacy and Leadership
    24:36 Making Decisions for the Future
    26:01 Vision for the Future of the Company
    27:11 Milestones in the Business Journey
    27:38 Building an Executive Team
    28:14 Founder's Stage: Reluctant Manager
    29:07 Alignment with Stage Three
    30:25 The Importance of Focusing on the Right Things
    32:11 Separating Defence from Offence
    33:16 The Myth of Carrying the Whole Business
    34:29 Bringing in a Second-in-Command
    36:01 Choosing the Right Operator
    37:04 The Temptation of Hiring a Business Partner
    38:32 The Challenge of Diversified Approach
    41:35 The Power of Visionary-Operator Combination
    44:17 Letting Go to Create Space for Success
    47:56 The Hardest Decisions: People and Letting Go
    50:57 Scott's Current Work and The Founder's Evolution

    🙏 How To Support The Business Strategist 🎙️

    Subscribe, listen and leave a review on 👉 Apple, Spotify


    Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist

    Tag us and share the show with your network


    ABOUT THE GUEST
    LinkedIn: https://www.linkedin.com/in/scottritzheimer/
    Instagram: https://www.instagram.com/scottritzheimer/
    YouTube: https://www.youtube.com/@Scale_Architects
    Facebook: https://www.fb.com/scott.ritzheimer.official
    Twitter: https://www.twitter.com/scottritzheimer
    Free digital copy of my book https://www.scalearchitects.com/founders

    ABOUT THE HOST
    LinkedIn: https://www.linkedin.com/in/adamistrong
    Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com
    Get early access to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 54 min

Customer Reviews

4.9 out of 5
55 Ratings

55 Ratings

Qwirklenotworking ,

Great discussion on imposter syndrome

Thanks Adam for a great discussion!!

Alizeytinlik ,

Great help for entrepreneurs

Really enjoyed this podcast. It has helped me up my game. Thank you Adam. Keep them coming!

Luluhodges ,

Inspiring content.

This is a bit of an unusual style of podcast for me as I am normally more of a smudge stick and general woo woo kind of girl. But I have really enjoyed listening and learning, not only from Adam’s journey, but also from his fascinating guests. Here’s to lots more!

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