The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast Verity Sangan

So often podcasters conduct a podcast interview, publish it, and never think about it again.
But what if you could maximise your podcast interview and get multiple episodes out of the same interview? How awesome would that be? It's at least double the content for you, and at least double the exposure for your podcast guest!
In this episode, I'll explain how when I interviewed Adam from Podcasting Business School the podcasting tips that he gave split into 4 key topics. So, I took these topics and broke the 1 interview down into 4 different podcast episodes.
But, for other guest interviews, I didn't break these into multiple episodes. I'll discuss why and give you tips as to when you might want to break interviews into multiple episodes and when you might want to keep the interview as a whole.
We will also go over how you can maximise your time with a podcast guest and intentionally record multiple episodes in one podcast interview without your audience ever knowing that you recorded the episodes in one go!
Explain how I interviewed Adam, but I thought that we covered 4 key topics and bearing in mind my episodes are normally around 10-15 minutes, I wanted to break the interview down to respect those timings and also to ensure that my audience was getting exactly what I was promising from the episode titles and notes.
We will also talk about the importance of creativity and flexibility in podcasting, and how experimenting with episode formats and lengths can help you to maximize your podcast guest contributions and audience retention!
Tune in for all the podcasting tips for maximising your podcast interviews!
Episodes mentioned in this episode:
Ep 84: Crafting the Perfect Podcast Guest Pitch - with Sarah Hopkinson - https://lazygirlpod.captivate.fm/episode/84Ep 83: How to Run a Podcast and an Email List Without Going Insane - with Sarah Hopkinson - https://lazygirlpod.captivate.fm/episode/ep-83-how-to-run-a-podcast-and-an-email-list-without-going-insane-with-sarah-hopkinsonEp 76: Avoid These Mistakes with Print on Demand Merch with Travis and Josiah from Print On Demand Cast - https://lazygirlpod.captivate.fm/episode/ep-76-travis-and-josiah-pt-2Ep 75: How to Monetize Your Podcast with Print on Demand Merch - Travis and Josiah from Print on Demand Cast - https://lazygirlpod.captivate.fm/episode/ep-75-travis-and-josiah-pt-1Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School - https://lazygirlpod.captivate.fm/episode/podcast-growth-mistakes-and-breaking-the-interview-only-myth-with-adam-schaeuble-from-podcasting-business-schoolEp 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School - https://lazygirlpod.captivate.fm/episode/ep-65-tech-thursday-adam-re-podcasting-mic-and-costsEp 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School - a...

Welcome to a bonus episode of the Lazy Girl's Guide to Podcasting!
This episode, I'm sharing eight essential tips to help you prepare for the Podcast Show London 2024 or any podcast event you might attend.
First things first, remember to eat amidst the excitement. Networking is crucial, so spend time chatting with others, even if you're attending solo. Don't miss out on exploring the exhibition stands; last year, I had a blast discovering new tech and ideas. Ensure you check the schedule and have a backup plan in case sessions are full. It's important to keep a cool head if things don't go as planned - don't be a twit if a session is full. Asking questions during talks can be invaluable, so don't shy away. Make sure you tell people about who you are and your show; you never know who you might meet. Lastly, have something tangible like cards or QR codes to share your podcast info easily.
These tips are not just for the Podcast Show London 2024 but can be applied to any podcasting event you attend.
Let's make the most out of these opportunities, learn as much as we can, and perhaps, I'll get to meet some of you there!
Timestamps:
00:00 Welcome to the Bonus Episode!00:18 Getting Ready for the London Podcast Show00:50 8 Essential Tips for Podcast Show Preparation01:43 Networking and Making the Most of the Event02:17 Exhibition Stands and Scheduling Strategies04:12 Handling Full Sessions Gracefully05:37 Engaging and Asking Questions06:19 Promoting Your Podcast Effectively08:25 Final Thoughts and Takeaways
📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:
✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Let's chat about the potential impacts of a TikTok ban in the U.S. on podcasters.
With the uncertainty surrounding TikTok's fate and the evolving social media landscape, I explore whether podcasters should be concerned about the platform's future. In this episode, we will delve into the complexity of the situation, considering political, economic, and social factors.
Highlights
The potential fate of TikTok in the US - sale or ban.Impact on content creators, including podcasters using TikTok to promote their podcasts.Uncertainty around pending legislation and its approval timeline.Evolution of the social media landscape and the emergence of new platforms.Potential migration of users to other platforms in case of a TikTok ban.Possibility of new platforms outshining TikTok in the future.
Timestamps:
00:00:00 TikTok's Fate in the US and Its Implications for Podcasters00:01:29 Should Podcasters in America Be Worried About TikTok?00:02:11 The Impact of Pending Legislation on Social Media00:03:22 Should Podcasters Worry About a Potential TikTok Ban in America?00:04:32 My Opinion on Potential TikTok Ban and Impact on Social Media
The new TikTok ban bill, explained: When it could take effect, why lawmakers want to pass it and more
🎧 Ep 63: Why I Quit Promoting My Podcast on TikTok 🔗 https://lazygirlpod.captivate.fm/episode/why-i-quit-promoting-my-podcast-on-tiktok

Are you inadvertently killing your podcast's growth by being resistant to change?
Because here's the truth - being creatures of habit, we podcasters often shy away from trying new things, even when our current approach isn't yielding the desired growth that we want to see.
In this episode, I'll encourage you to take a critical look at your podcast's performance. If you're not seeing the growth you envisioned, whether it's in downloads, audience retention, or any other metric that defines success for you, it might be time to step out of your comfort zone. Don't let the fear of losing existing listeners hold you back from rebranding, revamping your show notes, or experimenting with different episode formats.
To help you on this journey, I'll share three actionable tips with you that you can implement today.
Remember, growth often lies outside our comfort zones. Don't let the fear of change hinder your podcast's true potential. Embrace new ideas, listen to your audience, and be willing to adapt your strategies. Share this message with your fellow podcasters who might also benefit from these insights.
Highlights
Importance of being open to change and adaptation in podcastingPodcasters' fear of making changes and hindering growthMy experience of rebranding and achieving growthStrategies for improving podcast growth, such as optimizing show notes and using keyword researchDefining and tracking podcast growth beyond download numbersSpreading the word about your podcast and leveraging word-of-mouth referralsEasy wins for growing your podcast audience, including content optimization and audience engagementTop three tips for growing your podcast audience: promoting to everyone, experimenting with keywords, and trying out different categories.
Timestamps:
00:00:00 Intro00:01:07 Exploring Audio Recording Platforms00:01:54 Are You Killing Your Podcast Growth?00:03:07 Embracing Change in Podcasting: Overcoming the Fear of Making Changes00:06:29 The Importance of Growth in Podcasting00:06:57 Tips on How to Grow Your Podcast Audience00:07:30 Strategies to Grow Your Podcast Audience00:08:21 3 Tips for Growing Your Podcast Audience

📧 Join the 5-day email growth challenge ➡️ https://veritysangan.com/5daychallenge

Pitching to be a guest on someone else's podcast can often seem as a daunting task. But when Sarah Hopkinson from CopyHop contacted me to pitch to be a guest, I was blown away by her email. It was specific, to the point, and told me exactly how she'd fit with my podcast and you as the podcast audience.
So, in this episode, I chat to Sarah all about how she crafted her pitch. She shares her framework for crafting a personalised email to podcast hosts that will make your request stand out from all of the others. Her podcasting tips for pitching to guest on other people's podcasts are not to be missed.
And as promised, below is the EXACT pitch email that Sarah sent to me to pitch herself to guest on The Lazy Girl's Guide to Podcasting.
Timestamps:
00:00:00 Intro00:01:15 Crafting a Personalized Email Pitch to Be a Podcast Guest00:03:09 Effective Podcast Pitching Strategies00:07:40 How to Write a Compelling Pitch Email to Be a Podcast Guest00:13:43 Tips for Following Up on Podcast Pitches00:21:12 Turning Podcast Episodes Into Emails
Sarah's pitch email:
Hi Verity, 
As an inherently Lazy Girl, I was so happy when I discovered your podcast at the end of last year! As you say yourself, your episodes are really binge-able and I've been enjoying listening to them, especially your Taylor Swift/podcasting mash-up ep (oh my god, I'd LOVE it if she did her own podcast!!). There are a lot of voices in podcasting and podcasting advice, but yours is one of the most insightful and fun.
I am emailing you for a reason: I know that 2024 is your year of email so I was wondering if you'd be open to me guesting on The Lazy Girl's Guide to Podcasting to talk a little about the opportunities for podcasters who master email marketing? 
I also work in the podcasting industry, helping podcasters to grow their show and their influence through strategically remarketing their content. Last year, I gave a seminar to a group of podcasters about how to run a great email list for their podcast with less effort, touching on why email is a great medium to connect with subscribers, how to use AI to repurpose podcast episodes whilst maintaining content quality and the different kinds of emails to send to your podcast list. It was a great success and it encouraged those podcasters to start or keep going with their email list without putting as much work into it.
I'd love to discuss all or some of the above on your podcast and if you'd like to have me as a guest, I'd be delighted to promote your episode far and wide. However, I appreciate that you know your audience best so I'll leave it up to you to think about :)
Hope that the sun is shining on you in Jersey and that the Taylor Swift n*des scandal didn't leave a Blank Space in your episode download numbers!
Have a great day!
~Sarah at CopyHop~ 
Sarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402ea
Guest bio:
Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.
Website: https://copyhop.co/LinkedIn: a href="https://www.linkedin.com/in/sarah-hopkinson/" rel="noopener noreferrer"...

It's safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far.
So, in this episode, we're joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, how to build that email list, and how to get your podcast audience to engage with the email content.
We chat about all things lead magnets, as well as other innovative ways to build up your email list. Discover key insights and podcast tips on transforming your email list into a vibrant community and enhancing your podcast marketing efforts.
Podcasting freebies: https://veritysangan.com/freebies
Sarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402ea
Highlights:
Importance of building an email list for podcastersBenefits of email marketing for podcastersStrategies for engaging podcast audiences through emailTips for writing effective email newsletters for podcastsMetrics to track in email marketing for podcastsOptimization tips for email marketing for podcast promotionGrowing mailing lists for podcastersImportance of welcome sequences in email marketingEnhancing email marketing strategy for podcastersCreating effective email copy for lead magnetsBuilding businesses around podcastingChallenges podcasters face in standing out
Timestamps:
00:00:00 Introduction00:01:34 The Importance of Email Lists for Podcasters00:05:46 Tips for Emailing Your Podcast Listeners00:07:18 Building an Email List for Your Podcast00:08:32 Writing Email Newsletters for Podcasts00:09:55 Increasing Click Through Rates in Email Marketing00:11:28 Optimizing Email Marketing for Podcast Promotion00:15:00 Tips for Growing Your Podcast Email List00:18:02 Building an Effective Email Marketing Strategy for Your Podcast00:19:22 Optimizing Email Copy for Lead Magnets
Guest bio:
Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.
Website: https://copyhop.co/LinkedIn: https://www.linkedin.com/in/sarah-hopkinson/Instagram: https://www.instagram.com/copyhop
📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Freebies:
✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – a...