The Lazy Girl's Guide to Podcasting: Podcasting Tips for How to Start and Run a Podcast Verity Sangan

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In this episode, we have an insightful conversation with Ash from Shure about the world of microphones, particularly focusing on Shure's prominent models like the SM7B. Ash explains why Shure microphones have a stellar reputation in podcasting and music production, offering tips for achieving high-quality recordings. The discussion also delves into the importance of environment, microphone proximity, and equipment quality - Ash's podcasting tips about recording are invaluable to any podcaster! Additionally, Ash highlights the benefits of using headphones during podcasting for better voice monitoring and consistency.
Episode mentioned: Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School ➡️ https://lazygirlpod.captivate.fm/episode/ep-65-tech-thursday-adam-re-podcasting-mic-and-costs
Timestamps:
00:00 Introduction to Shure Microphones with Ash00:14 The Legacy of Shure's SM7B Microphone01:41 Tips for Better Podcasting Audio Quality03:25 The Importance of Using Headphones While Podcasting04:05 Closing Thoughts
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✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

Back in episode 38, we talked about Apple Podcasts introducing episodic podcast covers - that is, each podcast episode can have its own bespoke artwork; a little bit like a YouTube thumbnail. Nearly a year later, I'm now reviewing the effectiveness of individual podcast episode artwork to see if its made any difference to my downloads or listenership at all.
🌟 Listen to Ep 34: Is Apple Podcasts Turning Into YouTube? ➡️ https://lazygirlpod.captivate.fm/episode/ep-34-is-apple-podcasts-turning-into-youtube
Highlights:
Comparison of episode thumbnails on podcasts to video thumbnails on YouTube for attracting listeners.My experience of creating unique podcast artwork for each episode, including going back to previous episodes.The effectiveness of episode graphics in increasing podcast listenership.My promotional strategy for The Lazy Girl's Guide to Podcasting podcast across various platforms like Twitter, TikTok, and blog posts.Importance of considering the time and effort required for maintaining consistent episode graphics.
Timestamps:
00:00:00 Intro00:01:03 Apple Podcasts Episode Thumbnails: A YouTube Strategy for Podcasting?00:02:09 Creating Podcast Artwork00:03:19 The Impact of Episode Graphics on Podcast Listenership00:05:03 Effectiveness of Episode Graphics in Podcast Promotion00:07:12 Importance of Individual Podcast Episode Graphics00:07:55 Exploring the Impact of Using Episodic Graphics for Podcast Episodes
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✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, I'm joined by Kendall from Riverside, and we're recording this episode at the Podcast Show London. Kendall and I have been trying to get together for almost a year now to record an episode. Our schedules and timezones just haven't aligned until this event when I basically accosted her at the Riverside booth. No time like the present, right?
We start by chatting about the rise of video podcasting, which a fun quiz at the Spotify booth revealed is the fastest growing segment of podcasting right now. Kendall shares her insights on why video is taking off - it allows creators to connect with their audience in a more personal way and repurpose content for social media.
Her top tip? Just start recording video alongside your audio recordings. Don't overcomplicate it at first. Simply use a tool like Riverside's video recording capabilities to capture video versions. Then see how you like working with that video content before potentially expanding into a bigger video strategy.
We also discuss the tendency creators have to want to do ALL THE THINGS right away, when a gradual buildup is much more sustainable. As Kendall says, the flashy "overnight successes" you see have usually been quietly creating for 5+ years beforehand.
Check out past episodes I've done reviewing Riverside's tools:
👉 Ep 17: Riverside.fm: Everything You Need To Know To Record Your Podcast Remotely 🎧 https://lazygirlpod.captivate.fm/episode/ep-17-riversidefm-everything-you-need-to-know-to-record-your-podcast-remotely
📹 Full Riverside.fm Tutorial for Beginners 2023 | Record, Edit, and Produce Your Podcast 🔉https://youtu.be/l4gb4g3ll1M
Try Riverside for free ➡️ https://veritysangan.com/riverside
Highlights:
The challenges of scheduling, time zones, and work commitments in organizing the conversationGrowth of video podcasting in recent quartersTransition from audio to video podcastingEnhancing connection with the audience through video podcastingAdvice on incorporating video into podcasting efforts graduallyReaching a wider audience through video podcastingCreating engaging content for video podcastsImportance of meeting listeners where they already areImportance of audio quality in remote recordings
Timestamps:
00:00:00 Intro00:01:25 Discussion on the Growth of Video Podcasting00:02:43 The Rise of Video Podcasting00:06:47 Discussing the Potential of Video Podcasting
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✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this longer-than-usual episode, I go through a detailed step-by-step guide on how to start your own podcast from beginning to end.
We cover choosing your topic, coming up with episode ideas, naming your show, creating artwork, selecting a hosting platform, releasing your first episodes, promoting on social media, and more. There are so many podcasting tips crammed into this how-to, that even if you already have a podcast, you might pick up some new ideas as you continue to grow your show and podcast audience.
🌟 Get a free 7-day trial of Captivate.fm ➡️ https://veritysangan.com/captivate
Highlights:
Define your podcast topic and target audience before starting.Come up with a list of at least 20 episode ideas to sustain your podcast.Research podcast names to ensure uniqueness and avoid duplicating existing shows.Check for available social media handles related to your chosen podcast name.Research potential podcast topics and check domain name availability.Record a trailer for your podcast before launching.Use tools like Canva, GarageBand, or QuickTime to create a professional trailer.Design podcast artwork on Canva for visual appeal and recognition.Select a podcast hosting platform like Captivate FM for storage, distribution, and RSS feed generation.Set up your podcast on Captivate FM with a descriptive name, keywords, artwork, and trailer.Submit your podcast to multiple directories to maximize reach.
Timestamps:
00:00:00 Intro00:01:19 Getting Clear on Your Podcast Topic and Audience00:02:29 Tips for Starting a Podcast Successfully00:03:36 Generating Podcast Content Ideas00:04:22 Choosing a Podcast Name and Checking for Copyright Infringement00:05:36 Setting up a Podcast: Key Steps Before Recording00:06:43 Creating a Trailer and Podcast Artwork00:08:22 Choosing a Podcast Hosting Platform00:09:31 Setting up a Podcast on Captivate FM00:11:04 Maximizing Your Podcast Reach with Directories00:12:15 Launching a Podcast Successfully00:13:20 Tips for Building an Audience and Promoting Your Podcast
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✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

In this episode, I had the pleasure of sitting down with the one and only Mark from Captivate.fm.
We kicked things off by discussing the fantastic Podcast Show London 2024 that we were lucky enough to attend. Can you believe Mark has been attending podcasting events like this since way back in 2014? His experience in the industry is truly impressive. I couldn't help but feel a tinge of jealousy when he mentioned going to all those iconic events like Podcast Movement and PodFest in the States over the years. A girl can dream, right?
But what really got me excited was our deep dive into the world of Podcasting 2.0. For those of you who are still wrapping your heads around this concept, let me break it down for you. Essentially, Podcasting 2.0 is all about taking the traditional podcasting experience (let's call that 1.0) and supercharging it with a whole host of new features and capabilities. We're talking monetization opportunities, enhanced listener engagement, better analytics, and so much more!
Mark did an incredible job of explaining how Podcasting 2.0 works its magic through the use of specialized tags or enclosures within the good ol' RSS feed structure. These tags act as gateways, unlocking features that were previously unavailable or a real pain to implement. I mean, who wouldn't want an easier way to integrate things like cross-app commenting, alternate content formats (hello, video!), and even value-for-value contributions from listeners?
Now, I know some of you might be feeling a little overwhelmed by all this talk of Podcasting 2.0. But fear not! Mark reassured me (and all of you) that there's no need to panic. The beauty of this evolution lies in its seamless integration with existing podcasting practices. You can continue creating and distributing your amazing content as you always have, gradually adopting the new features as they become relevant to your needs.
And let's not forget about the benefits for us listeners! Podcasting 2.0 promises enhanced content discovery, seamless multi-format experiences, increased engagement with our favorite shows, and improved accessibility. It's a win-win situation for everyone involved in this wonderful world of podcasting.
Of course, we couldn't resist indulging in a little Star Wars banter (because what's a conversation without a few nerdy references?). Mark even shared the name of his very own Star Wars podcast, "Spark of Rebellion" – how awesome is that? I may or may not have pestered him about the possibility of a Podcasting 3.0 in the future, but you'll have to tune in to find out his thoughts on that!
All in all, this episode was an absolute treasure trove of information and insights. I walked away feeling energized and excited about the future of podcasting, and I hope you did too. So what are you waiting for? Hit that play button and dive right in!
Until next time, keep those podcasts rolling, and may the force of Podcasting 2.0 be with you!
Highlights:
Unique microphone setup at Spiritland Media for recordingMark's experience at the Podcast Show London and involvement in talks and panelsInsights about Captivate - hosting, distribution, and monetization platform for podcastersPodcasting 2.0 - enhancements to the original podcasting conceptEvolution from Podcasting 1.0 to 2.0 and speculation on a possible Podcasting 3.0Role of AI in podcasting and dispelling concerns about AI taking overTips for growing a podcast audience - being a guest on other podcasts, engaging with new audiences, and prioritizing consistency
Timestamps:
00:00:00 Intro00:00:36 Captivate at the Podcast Show London00:06:55 Understanding Podcasting 2.000:19:37 Exploring the Future of Podcasting00:24:08 The Role of AI in Podcasting00:31:38 Tips for Growing a Podcast...