The Power of Podcasting to Build an Engaged Audience - Part 1 Why Start a Podcast and What's Involved

Are you ready to talk podcasts? Whether you want to host a podcast or want to know more about the behind-the-scenes world of podcasts, this three-episode series will reveal the why, what and how of podcasting to build an engaged audience and leverage it to grow your business.

Hosting your own podcast can be a great way to establish yourself as an authority among your target audience and increase your visibility. While you can do that to some extent guesting on other people’s podcasts, there’s nothing better than having your very own show!

In part 1 today, I’ll go through why podcasting is worth considering as a business growth strategy, and what's actually involved in getting off the ground. Even though podcasting is just one piece of what might be your content puzzle, the really big thing to understand is that right now, audio is becoming the place to be. And I'm going to share some statistics with you that will blow your mind!

What you’ll learn:

- Getting clear on the purpose, audience and occasion - Being strategic about starting a podcast

- The exciting statistics about podcasting as a medium

- Why not just do guest podcasting - How to decide whether to start your own show.

Resources in the show notes at jayallyson.com/podcast/podcasting-to-build-an-engaged-audience.