Welcome to our network of marketers, communicators and creatives.
The Marketing Forum creates the space to learn, connect and collaborate, through this very podcast, live events, networking, resources and programmes. We believe network and informal professional development is essential to a successful career, so we have the conversations you might otherwise miss in a small team or freelance, from leadership and career to industry knowledge and insights.
#22 Iain McDonald on branded content experiences, a strategic approach to content development and the importance of audience always
Iain McDonald is Head of Digital at Create, the brand studio for CNN International Commercial. Iain leads a global team of digital creatives, which produce branded content experiences for some of the largest businesses in the world of tech, digital, luxury and beyond.
Iain shares some of the successful campaigns delivered through the pandemic as brands were forced to pivot on their usual approach to engaging with their audiences, the process of working with international brands and the strategic approach he uses when developing content.
#21 The Power of PR in collaboration with Wild Card PR
The Marketing Forum collaborated with Wild Card PR for a live event in November 2021. Katie Sandow was joined on a panel by Kate Wild, founder of Wild Card, Judi Blakeburn Brand Director of Watergate Bay Hotel and Another Place Hotels and Georgie Upton, Managing Director of Wild Card to discuss the power of PR, how clients can get the best out of their PR relationships, who's going to tell our stories and some amazing campaigns that have delivered real results.
#20 Jon Cohen on better understanding your audiences, research, data and what to do with it
Jon Cohen is managing partner at consumer insights company, Kindling and has spent 25 years helping businesses, government and charities better understand their audiences to help them to make good decisions. He's also the author of the book, Asking for Trouble, Understanding what people think when you can't trust what they say.
In this episode, we talk about how SMEs can approach customer insights when they don't have big budgets, how the world of asking is so different to the real world and some top tips on improving question-asking.
#19 Emmie Kell on leadership, equality and diversity and learning
Emmie Kell is CEO of Cornwall Museums Partnership (although moving to Arts Council England in March 2022), a not for profit which exists to create positive social change through museums. In this episode Emmie shares insights around leadership, how she approaches it and why she thinks about it so much; the practical changes she has made in the organisation around equality and diversity and why she thinks learning is so important.
#18 Nicola Millard on engaging B2B and B2C audiences, not forgetting the lessons from the pandemic and what it means to be a futurologist
Nicola Millard is Principal Innovation Partner with BT with 'Futurologist' as a previous job title. Nicola's background in psychology and work on customer insights makes her highly interesting to anyone with a marketing angle! We chat about the difference in engaging B2B and B2C audiences, why some of BT's research shows customers don't really care about channel and why she hopes we won't forget all the lessons we've learned from the pandemic.
#17 Crystal Carter on digital strategy, funnel marketing and not building your brand on rented land
Crystal Carter is Senior Digital Strategist at Optix Solutions and an absolute font of knowledge on all things digital.
Crystal shares a plethora of insights with us on The Marketing Forum Podcast, from funnel marketing, being there for your customers at every stage of the buyer journey and coming up with new ideas when things don't go as planned...!