The Marketing Forum Podcast

Katie Sandow
  • 4.3 (6)
  • MARKETING
The Marketing Forum Podcast

Welcome to our network of marketers, communicators and creatives. The Marketing Forum creates the space to learn, connect and collaborate, through this very podcast, live events, networking, resources and programmes. We believe network and informal professional development is essential to a successful career, so we have the conversations you might otherwise miss in a small team or freelance, from leadership and career to industry knowledge and insights.

  1. 27/02/2023

    Episode 3 - Measuring The Impact - Ryan

    Ryan Webb is a conversion and optimisation specialist. In this short, taken from the full episode on Measuring the Impact, Ryan shares why he believes content first is the more effective way to build websites than design first.  Listen to the full episode for more.

    7 min

  2. 27/02/2023

    Episode 3 - Measuring The Impact

    How do you know that the content that you're creating is having the right impact? From creating content that gets engages your audience in the first place, to making sure that your website drives the right conversions, this episode welcomes two super knowledgeable guests to discuss the topic.  Ilse Van Rensberg is Senior SEO & Content Exec at Cognism and Ryan Webb is a Conversion Optimisation consultant. We explore the principles, the tips and tools of the trade, to make sure your content packs the required punch.

    39 min

  3. 08/02/2023

    Episode 2 - Demand Generation

    Demand Generation is not exactly a new concept but it seems to be one of those terms that you're either using all of the time or it's not really on your radar at all. Well used in B2B, it's a top of the funnel activity most of us just call awareness, brand building, loyalty etc Kamkshi Sharma is a B2B marketer and demand generation enthusiast. She joins us to talk about the tactics of demand generation and the importance of alignment within the business for impactful results. David McGuire is Creative Director and B2B copywriter at Radix Communications and he shares his perspective as a copywriter receiving the briefs. What problems are marketers trying to solve, how hard is it to cut through the noise and why is content so much more important?

    38 min

  4. 08/02/2023

    Episode 1 Short - Bryony Benge-Abbott on the idea of entertainment in art

    This short with Bryony Benge-Abbott is taken from the full episode on storytelling.  An artist and curator, Bryony shares how she thinks about the idea of entertainment in art, and the engagement of audiences with it and how it links with storytelling.

    6 min

  5. 08/02/2023

    Episode 1 short- Sophie De Albuquerque on considering your audience

    This short with Sophie de Albuquerque is taken from the full episode on storytelling.  A copywriter and children's author, Sophie shares how she thinks about audience, whether copywriting or creative writing and how to consider everything we need to know about them.

    4 min

  6. 08/02/2023

    Episode 1 Short - Dicky Souray on learning from the practice of spoken word

    This short with Dicky Souray is taken from the full episode on storytelling.  What can marketers learn from the practice of spoken word and storytelling? Dicky Souray, founder of SproutSpoken and spoken word coach, shares his thoughts.

    4 min
  7. Episode 1 - The art of storytelling

    25/01/2023

    Episode 1 - The art of storytelling

    Series One of the new format Marketing Forum Podcast is all about content. And in this episode we're exploring the art of storytelling. Storytelling is already well used across marketing and communications, but in its truest form it was originally tales told around campfires and passed from generation to generation. If marketers seek to engage audiences, whether that’s as a commercial marketer or a communicator in a charitable organisation, can tapping into the tradition of storytelling engage audiences more effectively, or does the purpose of trying to communicate take over what is in effect a creative process. How can we tap into some of the practices of spoken, visual and written storytelling? We explore this theme with three artists, Dickie Souray spoken word artist, coach and founder of SproutSpoken; Bryony Benge-Abbott, artist and curator; and Sophie De Albuquerque, a copywriter and children's author.

    53 min

  8. 03/07/2022

    #30 Charlotte Williams on equality, diversity and inclusion, building SevenSix Agency and the value of influencer marketing

    Charlotte Williams is the founder of SevenSix Agency, launched as a direct response to the lack of diversity within the ad and influencer marketing sector. Charlotte is also an influencer herself.  In this episode, (#30!) Charlotte joins us to talk about how her agency supports purpose-led campaigns, the broader influencer marketing space, brand and talent and where brands can start if they haven't yet integrated an inclusive approach to marketing.

    47 min
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Ratings & Reviews

4.3
out of 5
6 Ratings

About

Welcome to our network of marketers, communicators and creatives. The Marketing Forum creates the space to learn, connect and collaborate, through this very podcast, live events, networking, resources and programmes. We believe network and informal professional development is essential to a successful career, so we have the conversations you might otherwise miss in a small team or freelance, from leadership and career to industry knowledge and insights.

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