30 episodes

Welcome to our network of marketers, communicators and creatives.
The Marketing Forum creates the space to learn, connect and collaborate, through this very podcast, live events, networking, resources and programmes. We believe network and informal professional development is essential to a successful career, so we have the conversations you might otherwise miss in a small team or freelance, from leadership and career to industry knowledge and insights.

The Marketing Forum Podcast Katie Sandow

    • Business
    • 5.0 • 3 Ratings

Welcome to our network of marketers, communicators and creatives.
The Marketing Forum creates the space to learn, connect and collaborate, through this very podcast, live events, networking, resources and programmes. We believe network and informal professional development is essential to a successful career, so we have the conversations you might otherwise miss in a small team or freelance, from leadership and career to industry knowledge and insights.

    #27 Joyann Boyce on the fundamentals of inclusive marketing, and why it matters

    #27 Joyann Boyce on the fundamentals of inclusive marketing, and why it matters

    Joyann Boyce is an inclusivity marketing consultant running her own business, Arima and Co which delivers consultancy, workshops and training.

    Joyann studied psychology and decided to follow an interest in marketing - she started off supporting small businesses with their social media and in making her own website realised she struggled to find stock images that represented her. From there the concept of Arima and Co was born.

    There is a lot us marketers communicators and creatives can do to be more inclusive, from the language we use, to the images and context, and Joyann generously shares a huge amount of her knowledge with us in this episode. 

    • 1 hr 3 min
    #26 Michelle Mahdon on the power of network, how to map yours and why you need to be strategic when developing your network

    #26 Michelle Mahdon on the power of network, how to map yours and why you need to be strategic when developing your network

    Michelle Mahdon is a Research Fellow at the University of Exeter Business School. An area of focus for her research and teaching is networks and networking. In this episode we talk about why network matters so much, the importance of approaching it strategically and why mapping your network can be a good place to start.

    • 54 min
    #25 Grace Reith on the meaning of sustainability, being a B-leader, and how marketers can avoid the sustainability pitfalls

    #25 Grace Reith on the meaning of sustainability, being a B-leader, and how marketers can avoid the sustainability pitfalls

    Grace Reith is Sustainability Communications Director with creative agency Bray Leino. She’s the former head of marketing for Origin coffee and a B-leader, meaning she’s been trained by the B-lab to help businesses becoming B-corp.

    In this episode Grace joins Katie Sandow to talk about sustainability in business, and the framework that B-Corp can provide for doing that. Grace is phenomenally knowledgeable about sustainability and talks about the benefit to business both from an ethical perspective, but also why commercially it’s about future proofing.   Grace shares how marketers and communicators can take steps to avoid the nightmare pitfalls, such as green washing, and why successful marketers need to have really acute business acumen.

    • 59 min
    #24 Helen Dunnett on the importance of CRMs, starting with strategy over system and her lessons learned as a consultant

    #24 Helen Dunnett on the importance of CRMs, starting with strategy over system and her lessons learned as a consultant

    Helen Dunnett is a CRM consultant, working predominantly within the arts, marketing and charity sector.

    In this episode, I pick her brains around the perfect way to approach CRM. Helen is normally approached when businesses and charities need a new system, but she tries to encourage her clients to start with a strategy instead, and look at both business objectives as well as customer relationship objectives.

    We talk about how to avoid the classic errors, such as silos, over or under communicating and the importance of managing stakeholders, which I think is absolutely essential for all businesses these days.

    I also ask Helen about her experiences of setting up as a consultant and she shares some of the lessons she’s learned along the way.

    • 42 min
    #23 Mel Larson on why coaches are going to change the world, the importance of visions and how we can challenge our own thinking to become better in business and life.

    #23 Mel Larson on why coaches are going to change the world, the importance of visions and how we can challenge our own thinking to become better in business and life.

    Mel Larsen is a marketer and coach founder of Mel Larsen associates and Dream Project Coach. 

    She was marketing in the arts, cultural and heritage sector when she was inspired to become a coach after noticing how negative leaders were about their goals and thought, if they’re not feeling positive and inspired, how are they going to inspire their teams.  

    Mel’s coaching business evolved out of a vision - a sudden clarity in the mind’s eye about what she wanted, and how good she was at it. Years later she’s proven right - she’s great at it and she loves it!   

    In this episode we chat about why coaches are going to change the world, the importance of visions, and how we can challenge our own thinking to become better in business and life.

    • 54 min
    #22 Iain McDonald on branded content experiences, a strategic approach to content development and the importance of audience always

    #22 Iain McDonald on branded content experiences, a strategic approach to content development and the importance of audience always

    Iain McDonald is Head of Digital at Create, the brand studio for CNN International Commercial. Iain leads a global team of digital creatives, which produce branded content experiences for some of the largest businesses in the world of tech, digital, luxury and beyond. 

    Iain shares some of the successful campaigns delivered through the pandemic as brands were forced to pivot on their usual approach to engaging with their audiences, the process of working with international brands and the strategic approach he uses when developing content.

    • 1 hr 2 min

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