The Marketing PodCAST

The Marketing Pod
  • 5.0 (3)
  • MARKETING
  • MONTHLY

Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.

  1. 23 MAR

    Episode 4: Why coming from client-side is our superpower

    Featuring Ellie Smith (Marketing Strategy Consultant)  What changes when you’ve sat on both sides of the table? In this episode, Ellie reflects on her move from in-house to agency life, and why client-side experience fundamentally changes how you show up as an agency partner. From navigating internal politics and compliance to anticipating stakeholder pressures before they’re said out loud, she unpacks what agencies often miss, and what great ones get right. An honest conversation about trust, senior credibility, making clients look good, and why understanding your client’s world is the real competitive advantage. Essential listening for agency teams who want to be more than just a supplier.

    18 min

  2. 9 MAR

    Episode 3: Stop guessing — HubSpot reveals the 80% of data you’re missing

    Featuring Alexander Costello (HubSpot Solutions Engineer) What if most of your business decisions are based on just 20% of the data available to you? Having attended HubSpot’s latest INBOUND conference in San Francisco, Al breaks down one of the event’s biggest messages: the hidden 80% of data sitting in conversations, calls, emails, tools and spreadsheets. And why ignoring it is holding B2B growth back. From AI-powered tools to smarter data models, this episode cuts through the hype to explain how HubSpot is helping teams unify data, eliminate guesswork and make better decisions, faster. If you’re still relying on dashboards that only tell part of the story, this one’s for you.

    19 min

  3. 23 FEB

    Episode 2: Why being ‘nature-positive’ is your best new marketing strategy

    Featuring Ellie Smith (Marketing Strategy Consultant) and Emma Crofts (Head of Content & PR) Sustainability messaging is everywhere, and yet, audiences are tuning out. So how do B2B brands move beyond carbon claims, jargon and greenwashing accusations to tell stories that actually resonate? Recorded on the same day Ellie joined BusinessGreen’s Spotlight on Marketing panel on greenwashing, this episode digs into why sustainability communications have hit a wall. And how reframing the conversation around nature, transparency and commercial value can bring them back to life. From biodiversity and water risk to trust, regulation and proof, Ellie and Emma explore what credible, engaging sustainability marketing really looks like now, and why “nature-positive” isn’t just good ethics, but smart business.

    27 min

  4. 6 FEB

    ​​Episode 1: Crisis? What crisis? Are B2B businesses burying their heads in the sand?

    Featuring Sara Burgess (PR Specialist, The Marketing Pod) and Mike Nicholls (PR Manager, The Marketing Pod) Another week, another headline-grabbing crisis. But while consumer brands are under constant scrutiny, are B2B businesses quietly assuming they’re immune? Recorded immediately following Brooklyn Peltz Beckham’s very public reminder of how fast reputations can unravel, this episode explores why B2B organisations can’t afford complacency. Sara and Mike unpack the reputational risks B2B brands face, how social media has changed crisis response forever, and what good crisis preparedness actually looks like, before things go wrong. A practical, no-nonsense listen for anyone responsible for brand, comms or leadership in a B2B organisation.

    20 min

  5. 13/10/2023

    Quick guide to today’s B2B marketing and PR trends

    What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.

    11 min

  6. 01/09/2023

    Purpose in marketing

    Purpose-led marketing has emerged in the last few years as a powerful way to highlight a company’s values and mission – as well as its impact on the wider community. But how can you make sure a company’s purpose is authentic? And what are the best ways to express purpose in a way that truly resonates with your audience? In this episode, the Marketing Pod team discusses the shift from product-driven to purpose-driven marketing, and what that means for B2B brands.

    18 min

  7. 14/08/2023

    What questions do we hear most in new client pitch meetings (and how do we respond)?

    As the business to business marketing environment changes, pitch meetings with prospective new marketing agency partners are changing too. In this podcast episode Emma Crofts, Head of Content & PR at The Marketing Pod, is joined by Pod's Client Service Director Kate Garratt and Senior PR Specialist Sara Burgess, to discuss the questions they're being asked most right now, how they respond, and what they think it says about the way the world of B2B is evolving. A great listen if you're about to assess new marketing agencies, prepping for a pitch meeting, or just interested in all things B2B marketing.

    14 min

  8. 07/08/2023

    What can you expect from The Marketing PodCAST?

    The Marketing PodCAST returns with a new weekly format – who are we and why should you listen and subscribe? Each week, we'll be joined by guests, including our own wonderful B2B marketing experts to discuss hot topics, useful tips and the latest industry news.

    5 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.

Information

  • Creator
    The Marketing Pod
  • Years Active
    2020 - 2026
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © 2026 The Marketing Pod Ltd
  • Show Website
    The Marketing PodCAST