The Marketing PodCAST

The Marketing Pod
  • 5.0 (3)
  • MARKETING
The Marketing PodCAST

Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.

Episodes

  1. 13/10/2023

    Quick guide to today’s B2B marketing and PR trends

    What’s hot and what's cool in content and PR right now - and which trends are most likely to last? In this episode, the Marketing Pod team discusses some of the PR lessons we’ve learned this summer, why accountability and authenticity are always so important (but especially crucial right now) and what B2B copywriters can gain from new AI tools like Chat GPT.

    11 min

  2. 01/09/2023

    Purpose in marketing

    Purpose-led marketing has emerged in the last few years as a powerful way to highlight a company’s values and mission – as well as its impact on the wider community. But how can you make sure a company’s purpose is authentic? And what are the best ways to express purpose in a way that truly resonates with your audience? In this episode, the Marketing Pod team discusses the shift from product-driven to purpose-driven marketing, and what that means for B2B brands.

    18 min

  3. 14/08/2023

    What questions do we hear most in new client pitch meetings (and how do we respond)?

    As the business to business marketing environment changes, pitch meetings with prospective new marketing agency partners are changing too.In this podcast episode Emma Crofts, Head of Content & PR at The Marketing Pod, is joined by Pod's Client Service Director Kate Garratt and Senior PR Specialist Sara Burgess, to discuss the questions they're being asked most right now, how they respond, and what they think it says about the way the world of B2B is evolving.A great listen if you're about...

    14 min

  4. 07/08/2023

    What can you expect from The Marketing PodCAST?

    The Marketing PodCAST returns with a new weekly format – who are we and why should you listen and subscribe? Each week, we'll be joined by guests, including our own wonderful B2B marketing experts to discuss hot topics, useful tips and the latest industry news.

    5 min

  5. 25/07/2023

    Trailer - Our new weekly podcast

    Some say the best things come to those who wait but you won't have to - our new weekly podcast will feature the latest updates from our agency, along with discussions about the latest news, reviews and opinions on our weekly podcast.

    25 sec
  6. How to develop a leading brand by building great teams: a conversation with Glenn Smith

    19/01/2021

    How to develop a leading brand by building great teams: a conversation with Glenn Smith

    Building a respected and resilient B2B brand is about so much more than getting your logo and website right. In this episode, Pod founders Jodie and Jen talk to sales and marketing specialist Glenn Smith about the role that internal culture plays in building successful B2B brands and why it's so important that employees buy into your overarching brand purpose.About Glenn Smith: Glenn is a B2B marketing specialist with extensive experience in the utilities sector. He was most recently Sales an...

    21 min
  7. Building trust through digital marketing - a conversation with Jason Riseborough

    08/12/2020

    Building trust through digital marketing - a conversation with Jason Riseborough

    The events of 2020 have renewed focus on the power of digital marketing, and have also crystalised the need for brands to build stronger, more enduring relationships with their customers; relationships built on trust. In this episode, Pod founders Jodie and Jen talk to marketing and communications specialist Jason Riseborough about the changes he thinks are ahead in digital marketing, about trust and how recent digital trends might have eroded it and, more importantly, about the things B2B br...

    28 min
  8. The rise and rise of the CMO: why the years up to 2030 will see the role of CMO gain in influence and significance within B2B businesses

    03/11/2020

    The rise and rise of the CMO: why the years up to 2030 will see the role of CMO gain in influence and significance within B2B businesses

    The Marketing Pod recently collaborated with B2B Marketing on research into the changing role of the CMO in B2B organisations. In this podcast episode, hear B2B Marketing’s Editor-in-chief Joel Harrison and The Pod’s founders Jodie Williams and Jen Hughes discuss some of the key findings of their researchHear about the key drivers behind major changes in business attitudes, including the impact of COVID-19 on B2B customer behaviour and how this has created an increased need for an experienced...

    22 min
  9. How B2B logistics company GEFCO have adapted marketing strategies during Covid-19

    27/07/2020

    How B2B logistics company GEFCO have adapted marketing strategies during Covid-19

    Every B2B business has had a different experience of Covid-19. As a global logistics business, GEFCO’s services have remained very much in-demand - but in recent months their primary focus has necessarily been keeping their people safe. It’s meant some significant operational changes, all of which have been made a little easier by meaningful support from HR and marketing.GEFCO has been extremely proactive in their use of marketing during the recent crisis, acting quickly to address the changi...

    11 min
  10. B2B marketing - making plans when the future is unknown

    17/06/2020

    B2B marketing - making plans when the future is unknown

    The coronavirus pandemic has had a deep impact on the professional lives of B2B marketers (and inevitably their personal lives too).In this episode, The Marketing Pod’s co-founders share their experiences and thoughts on what marketing teams can be doing to keep communication flowing with audiences and each other. Their tips will help B2B marketers prepare and plan for the future, even while uncertainty remains.Jodie and Jen take a look at which opportunities are missing right now and discuss...

    17 min

Trailer

Ratings & Reviews

5
out of 5
3 Ratings

About

Hello! Welcome to The Marketing Pod’s marketing podcast. In case you were wondering, this is the place to find discussion on a wide range of marketing topics. Our focus is B2B, but everyone’s welcome.

Information

  • Creator
    The Marketing Pod
  • Years Active
    2020 - 2023
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © 2024 The Marketing Pod Ltd
  • Show Website
    The Marketing PodCAST

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