227 episodes

The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members across our global hubs: London, Scotland, Hong Kong, Singapore, Dubai, and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best, receive complimentary copies of Campaign, plus our own publication Empower. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/why-join-our-network

The Marketing Society podcast The Marketing Society podcast

    • Marketing
    • 3.3 • 4 Ratings

The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of 2500 members across our global hubs: London, Scotland, Hong Kong, Singapore, Dubai, and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone.

Everything we do is through a brave lens – pushing boundaries, tackling taboos, providing comfortable spaces to have important conversations and building meaningful connections. We speak up, inspire one another, share best practice and discuss the challenges and opportunities we face. We work together to make our industry better for business and better for the world around us.

Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of our Marketing Society Awards and Star Awards competing against the best of the best, receive complimentary copies of Campaign, plus our own publication Empower. Progress your career via professional development like our Marketing Leaders Programme, and get discounted tickets to industry events.

Become a member
https://marketingsociety.com/why-join-our-network

    Extraordinary Tales with Wendy Schmidt

    Extraordinary Tales with Wendy Schmidt

    Brought to you by global marketing and brand experience agency CSM Sport and Entertainment, the Extraordinary Tales podcast sees high-profile figures from across the sport and business industry share their untold stories with CSM’s Non-Executive Chairman, Seb Coe.
    For the latest episode of Extraordinary Tales, Seb was joined by one of the world’s great philanthropists, Wendy Schmidt. Tune in to hear Wendy discuss why she has dedicated her life to transforming our understanding of the Ocean, the innovative partnership between 11th Hour Racing and The Ocean Race, and why Covid-19 must serve as a cautionary tale for a planet in need of a major systems reset.

    • 44 min
    Extraordinary Tales with Judy Murray

    Extraordinary Tales with Judy Murray

    Brought to you by global marketing and brand experience agency CSM Sport and Entertainment, the Extraordinary Tales podcast sees high-profile figures from across the sport and business industry share their untold stories with CSM’s Non-Executive Chairman, Seb Coe.
    Getting us underway in 2021 is none other than Judy Murray - a proud Scot, mother to two Grand Slam winners, and most significantly, a woman who has dedicated her life to improving British tennis.
    Seb chats to Judy about her mission to take tennis into disadvantaged areas of Scotland, her tireless work in trying to redress the gender inequalities within the game and why she'd like to see separate male and female categories at the BBC Sports Personality of the Year Awards.

    • 51 min
    The Problem with Plastic: Challenges, innovations and solutions - with Mark Lapping, CEO Aquapak

    The Problem with Plastic: Challenges, innovations and solutions - with Mark Lapping, CEO Aquapak

    In this episode we’re delighted to be joined by Mark Lapping, CEO of Aquapak. Positioned as a real solution to the world’s plastic crisis - Aquapak products such as https://www.aquapakpolymers.com/products/ (Hydropol™) are specially engineered materials that can create a range of packaging products that are specially targeted to make unrecyclable packaging fully recyclable within existing waste streams and thereby reduce the amount of ‘single use’ plastic being used.
    Mark is a dedicated environmentalist and so tune in as we discuss the challenges and innovations and importantly solutions… when it comes to one of our biggest issues. Plastic!
    For more information about Aquapak visit https://www.aquapakpolymers.com/ (https://www.aquapakpolymers.com/)
    Enjoy the podcast - and any comments, questions, ideas, suggestions… https://guava-grasshopper-8cyk.squarespace.com/contact (get in touch).
    Due to the COVID19 situation, our podcasts are currently being recorded purely via online conferencing platforms, we apologise for any minor sound quality issues.

    • 24 min
    The social norming of video calling, with Rory Sutherland

    The social norming of video calling, with Rory Sutherland

    This week, Automated Creative's Tom Ollerton interviews Rory Sutherland, Vice Chairman of Ogilvy UK and all-round marketing legend. Talking about his early adoption of the internet and new technologies led us to explore the way in which his Shiny New Object can change the future of marketing: social norming of video calling can make a huge impact for businesses and change the way we approach clients, beyond just our meetings.

    • 37 min
    Pop punk, cottagecore, and sea shanties — with TikTok

    Pop punk, cottagecore, and sea shanties — with TikTok

    In the latest episode of The Marketing Society podcast Society Editor, Mike Piggott, speaks to TikTok's Dan Bulteel, Head of Social UKEMEA and Lisa Batty, Head of Brand Strategy EU, about how brands influence subcultures and how subcultures influence brands.
    They talked about how TikTok's content feed works, how communities have been thriving on the platform, particularly during the pandemic. They discuss cultural trends and how TikTok as a platform is age agnostic, how LGBTQ+ communities and other similar groups left Tumblr and are finding a home on TikTok.
    They talk about the rise of pop punk on the platform, and cottagecore, and fitness, and mums of TikTok. As well as https://www.thedrum.com/news/2020/10/07/ocean-spray-finally-reacts-viral-skateboarding-tiktok (The Carpenters Ocean Spray guy), and the rise of https://www.nme.com/news/music/man-behind-tiktok-sea-shanty-craze-quits-job-postman-single-crashes-top-10-2864266 (sea shanties) and, more specifcally for marketers, how brands play into all of this.
    Finally, they touch on the rise of https://www.thedrum.com/news/2021/03/03/the-face-magazine-launches-dedicated-tiktok-talent-agency (TikTok talent agencies), and how '80s and '90s style magazine The Face are one of the first to launch one.

    • 27 min
    Talking with Ricardo Fort, former VP, Global Sports and Entertainment Partnerships at The Coca-Cola Company

    Talking with Ricardo Fort, former VP, Global Sports and Entertainment Partnerships at The Coca-Cola Company

    Until last month, Ricardo Fort had the job of deciding where Coca-Cola’s vast sports marketing budget was spent.
    This is one of the most powerful roles in sport, because the soft drinks giant is omnipresent across major events, tournaments, leagues and athlete endorsements, from Olympics, FIFA World Cup, Euros, Premier League and McLaren F1 through national leagues and teams, personal endorsement of athletes and gamers and through to grass roots programmes around the world.
    So what did Ricardo Fort learn and what’s he doing next?
    If you like the Unofficial Partner podcasts, you’ll really like our weekly newsletter, which is read by thousands of people across the global sports business, and is where we talk about the topics and themes that arise from our podcast conversations.
    We can send it direct to your inbox every Thursday, all you have to do is sign up via http://unofficialpartner.com/ (unofficialpartner.com), where you’ll also find our back catalogue of podcasts.

    • 55 min

Customer Reviews

3.3 out of 5
4 Ratings

4 Ratings

Top Podcasts In Marketing

Listeners Also Subscribed To