The Paul Higgins Show Paul Higgins

Why you should listen
Learn Proven Strategies for Growth. Philippe's methodologies are backed by decades of experience and have been applied successfully across various companies, including his significant role at Apple.Understand the four axes of alignment – pain vs. claim, perception vs. message, purchase vs. sale, and delight vs. offering – and how they can help you achieve faster growth.Philippe provides actionable steps and real-world examples to help you apply these principles to your business for immediate impact.
You're in the right place if you're struggling for top-line revenue growth. In this episode, I talk to Philippe Bouissou from Blue Dot Partners about generating top-line revenue growth. He shares his extensive experience, including his time at Apple, where he grew their e-commerce revenue from $350 million to $55 billion under Steve Jobs. He delves into the critical aspects of achieving top-line growth, emphasizing the importance of alignment with your target market. We discuss his book's four key axes of alignment and practical ways to apply these concepts to your business.
About Philippe Bouissou
Best-selling author of Aligning the Dots, acclaimed TEDx speaker, growth expert, venture capitalist, CEO, and entrepreneur Dr. Philippe Bouissou has worked in Silicon Valley for 34 years. He is currently the CEO of Blue Dots Partners, LLC, a Palo Alto-based management consulting firm dedicated to helping businesses grow faster using a universal, data-driven, and prescriptive methodology.
Philippe moved to Silicon Valley as founder and CEO of G2i, Inc., a Unix software company later acquired by its largest customer. He then became Senior Vice President at Matra Hachette Multimedia, Inc., leading business development for electronic publishing for the $12 billion high-tech and diversified media company.
He later founded and ran Apple’s eCommerce business and grew its revenue from zero to $350 million under Steve Jobs (generated over $55 billion last year). Inspired by his time with Steve Jobs, Philippe's accomplishments continued to skyrocket, including investing $43 million as a Venture Capitalist with double-digit cash-on-cash returns. Philippe co-managed the Milestone Group, a Silicon Valley-based consulting firm focused on channel optimization serving large tech
companies such as Cisco, Intel, Microsoft, SAP, Verisign, and many others.
Philippe served on 25 Boards of Directors, including two now, and led over 210 management-consulting projects. He graduated from the prestigious École Normale Supérieure in Paris and holds a BS in Mathematics, a MS in Physics and a Ph.D. in non-linear physics in chaos theory.

Resources and Links
bluedotspartners.comPhilippe’s LinkedIn profilePhilippe's Book: Aligning the Dots: The New Paradigm to Grow Any BusinessPhilippe’s TEDx TalkPrevious episode: 536 - The Three-Part Formula for Successful Sales EmailsCheck out more episodes of The Paul Higgins ShowTech Consultant’s Roadmapa...

In this solo episode, I share a three-part formula for crafting successful sales emails that get replies and boost your revenue. I will break down the three key components of an effective email: Response, Rapport, and Ask. By implementing these strategies, you can ensure your emails stand out in a crowded inbox and get the attention they deserve.
Resources and Links
Ep 324 - LinkedIn Profile Hacks to Convert SalesThe Paul Higgins ShowTech Consultant’s RoadmapSuggested resourcesJoin our newsletterPaulhigginsmentoring.com

Why you should listen
Matt Myers brings 18 years of experience in Salesforce to unpack the complexities of cybersecurity, offering expert advice that transcends industries.Learn about the tools and practices that can safeguard your digital environments from breaches, including Matt's strategies and services with EzProtect.Understand the real-world consequences of cybersecurity neglect through Matt's narrative and discover actionable steps to protect your business.
Is your business prepared for a potential digital breach? In this episode, let’s dive deep into cybersecurity with Matt Myers, CEO and co-founder of EzProtect. Matt shares a pivotal moment from his career that led to his journey into understanding and advocating for robust security measures in Salesforce and other digital platforms. Throughout our conversation, Matt provides invaluable insights into the risks of data breaches, the cost implications, and practical steps to enhance security.
About Matt Meyers
Matt Meyers is a Salesforce Certified Technical Architect (CTA), Salesforce security and Well-Architected advocate, and frequent presenter at Salesforce Dreamin’ conferences such as CactusForce, Buckeye Dreamin’, Architect Dreamin’, Life Sciences Dreamin’, and others. Matt has dedicated the past eighteen years of his career to learning, implementing, and teaching others about Salesforce.
Matt has always had a passion for learning, which continued while he was learning Salesforce technology. With continuous studying, he earned numerous Salesforce certifications, including the much sought-after Certified Technical Architect. Unlike many, Matt didn’t see these certifications as a checkbox but more as a goal that he could work toward to build his knowledge about Salesforce.
His passion doesn’t stop at Salesforce and technology. Matt also enjoys learning about cooking, preparing gourmet meals for his family and friends, and traveling the world in his free time. Matt has an insatiable appetite for life and for experiencing everything that it has to offer.
As CEO and cofounder of EzProtect, a cloud security and malicious file protection service for Salesforce, Matt spends much of his time researching and educating people about Salesforce security.
A customer once told him, “I wish someone would have just told me what I need to be aware of to protect my data in Salesforce.”
This comment set Matt off on a new mission of helping educate people about what they need to know and where they should focus to keep their data safe in Salesforce.

Resources and Links
ezprotect.ioMatt’s LinkedIn profileMatt on Instagram: @mattmeyers.ctaGet Matt’s Book: Securing Salesforce Digital ExperiencesCheck out more episodes of The Paul Higgins ShowStrategic Profit Blueprint Join our newsletterJoin the Tech CollectiveSuggested resourcesa href="http://paulhigginsmentoring.com"...

Why you should listen
Learn from Marty Zigman's experiences, how he developed a genuine and authoritative presence in a competitive industry, and how expressing his unique voice has impacted his business.Gain valuable insights into the effective integration of cloud-based ERP solutions, the importance of phased implementation, and how these strategies can drive operational excellence in your business.Discover Marty’s dedication to lifelong learning and how it enhances personal and business growth, inspiring listeners to pursue their continuous learning paths.
In this episode, we dive deep with Marty Zigman, a seasoned IT entrepreneur and the principal of Prolecto, a company specializing in cloud-based ERP solutions for small to medium-sized businesses. This episode explores Marty’s journey in creating and honing his authentic voice in the IT and ERP solutions space. Marty shares his experiences and the strategic approaches that have shaped his career and company.
About Marty Zigman
Marty Zigman is an accomplished IT entrepreneur specializing in integrated, cloud-based ERP solutions for small to medium-sized businesses with revenues ranging from $25M to $1B+. As the Founder and Principal of Prolecto Resources since 2003, Marty leads a systems integration practice known for its expertise in NetSuite, focusing on driving operational excellence and strategic alignment. With a background in CTO and CIO roles, Marty combines deep technical and accounting knowledge to deliver actionable application patterns that unlock enterprise value. His approach revolves around three principles: leveraging cloud computing, implementing fully integrated business applications, and adopting platforms for extension and customization, with NetSuite serving as a primary business management platform. With over 15 years of experience, Marty has developed 70+ software bundles to accelerate solution realization for his clients. Before Prolecto, Marty held influential roles in interactive media, eCommerce consulting, and sales force automation, gaining extensive cross-industry experience.
Marty is a proponent of life-long learning and is active in various community development groups. He resides with his wife, Sherri, in Park City, Utah, and maintains a strong commitment to professional and personal growth.

Resources and Links
Prolecto.comProlecto blogsMarty’s LinkedIn profileSubscribe to Marty’s email list522 – You Are Your Brand with Peter G. GoralBreakcoldPrevious episode: 533 - Networking Bandits: Unmasking the Illusion of LinkedIn OutreachCheck out more episodes of The Paul Higgins ShowStrategic Profit Blueprint Join our newslettera href="https://paulhigginsmentoring.com/tech-collective/" rel="noopener...

In this solo episode, I delve into the gritty realities of LinkedIn outreach services. As someone who's both felt the sting of subpar services and seen other tech consultants experience it, I unpack the common pitfalls in using a LinkedIn outreach agency and give you five actionable tips on navigating the complexities of LinkedIn outreach without compromising your brand or wasting resources. End your reliance on inefficient and costly LinkedIn outreach strategies by tuning into this episode.
Join the Tech CollectivePrevious episode: 532 - Data Sync Made Easy with Ben Liebert Check out more episodes of The Paul Higgins ShowStrategic Profit Blueprint Join our newsletterSuggested resourcesFind out more about Paul and how he can help you

Why you should listen
Learn about SyncHub's unique three-click system—Connect, Sync, and Report—that simplifies the integration of data from multiple sources like HubSpot, Salesforce, and Zoho into actionable insights.Gain insights from Ben's 20 years of experience in software development and his strategic approach to data extraction, which is crucial for tech consultants aiming to provide top-tier advisory services.Discover the future developments in SyncHub, including the integration of AI and advanced reporting tools, which are set to revolutionize how consultants handle data visualization and client reporting.
In this episode, we dive deep into the realm of data integration and management with Ben Liebert, the mind behind SyncHub.io. Ben discusses the challenges and solutions in extracting and managing data across various platforms to enhance decision-making and reporting for tech consultants and their clients.
About Ben Liebert 
Ben ran a software development business for 20 years, where his team built everything from enterprise solutions to scrappy startup proofs.
In 2019, he used all that experience to build the MVP of his SaaS platform, SyncHub, in just one week.  Four years later, he keeps his finger on the pulse of the business by working at the coal face - customer support.

Resources and Links
SyncHub.io Ben’s LinkedIn profileY Combinator PodcastPrevious episode: 531 - Gearing Up for a Sale with Russell BadgettCheck out more episodes of The Paul Higgins ShowStrategic Profit Blueprint Join our newsletterJoin the Tech CollectiveSuggested resourcesFind out more about Paul and how he can help you