176 episodes
The PR Podcast Jody Fisher
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- Business
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators to share ideas and strategies to tell impactful stories that make a difference. Host Jody Fisher has spent 30 years in news, first as a radio reporter and anchor in New York City and then in PR representing clients across a variety of industries including healthcare, higher education, financial services, real estate, entertainment, and non-profit. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast. Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support
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176. Linda Arroz: from Welder to Model to Producer to PR pro
Career journeys are never a straight line and Linda Arroz is proof!
She started her career on a Flint, MI auto assembly line, and followed her passion to become a public speaker, contract model for Spiegel, TV news producer and PR pro! Linda is attracted to ideas, individuals, and information that excite and inform. Established in Los Angeles, the intersection of tech, lifestyle, and entertainment, Arroz likes to say she lives on the Yellow Brick Road.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support -
175. Tonya McKenzie on Creating a Compelling Personal Brand Thru Podcasting
How can you create your personal brand through podcasting and PR?
Tonya McKenzie is a California-based public relations and media relations professional helping organizations craft their message, tell their story and gain earned media. Her new book, PR & Media Relations for Small Business Success, teaches the importance of a personal brand through podcasting and other communications platforms.
As the founder and owner of Sand and Shores, Tonya is at the forefront of PR, community issues and topics close to her heart and her community. She is an international speaker, an author and advocate for women and youth. A dynamo on social media who always has something interesting to say. She is also active in her community, serving as a Los Angeles County Commissioner of Alcohol and other Drugs. When she’s not busy with all of that you will find her on the baseball field with her kids.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support -
174. Ed Sweeting, Video Journalist, News 12 Networks
What makes a great TV story? How do you get TV interested in your pitch?
Ed Sweeting is a senior photojournalist with News12 Networks and has done it all: covering some of the biggest stories and creating the most iconic moving images of the last three decades. Whether it’s shooting video for a reporter package, runing and gunning as a VO-cam, producing under deadline or running live shots, Ed’s professionalism and keen eye for what looks good on TV puts him at the top of his game.
He’s also a ward winning BBQ chef, running Big Ed’s Sweet Smoke BBQ.. where he’s competed in contests across the northeast.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of JodyFisherPR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals. Join the conversation on Facebook, Twitter, Instagram, and TikTok at @ThePRPodcast.
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Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support -
173. Mona Kinal, G2A com, on marketing digital content
How do you market the world's largest digital marketplace?
Mona Kinal, CMO of G2A, talks about how she launches and promotes everything from games, gift cards and subscriptions to software and e-learning. Her latest global brand challenge sees her working across more than 100 markets to launch innovative solutions. In her 20 years in global ecomm, Mona has also served, among others, as the Head of Communications Emerging Markets at Viacom and Head of Communications Central Europe at Discovery Networks.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.
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Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support -
172. Jody Fisher on Social Media Dos and Don'ts
You don't have to be a social media expert to grow your channel organically. Jody talks about some dos and don'ts for making your social channels work best for you.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.
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Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support -
171. Stacey Wallenstein, The Mint Chip Mama, on Working with Social Media Influencers
What's it like to work with a social media influencer? Stacey Wallenstein is "The Mint Chip Mama" - an identity she created to talk about all the things she loves: parenting, lifestyle, travel and more. We talk about her journey as a content creator, working with clients to elevate their brands and why "influencer" may be the new four-letter word.
The PR Podcast is your view inside the public relations business. We talk with great PR people, reporters and communicators on how they weave narratives that are informative and fun. Host Jody Fisher has worked in New York City PR for more than 20 years, representing clients across the healthcare, higher education, financial services, real estate, entertainment and non-profit verticals. Join the conversation on Facebook, Twitter and Instagram at @ThePRPodcast.
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Support this podcast: https://podcasters.spotify.com/pod/show/theprpodcast/support