The Practical Application of Behavioral Science with Kate Waters
In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysis
Information
- Show
- FrequencyUpdated daily
- Published12 September 2024 at 15:00 UTC
- Length48 min
- Season1
- Episode42
- RatingClean