A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Marcus Andrews, a Product Marketing leader at Pendo and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
Given the cross functional nature of product marketing, there is no straight line when it comes to the career path to PMM. So how does one typically break into product marketing? What roles make for good product marketers? And what skills will be important to develop along the way? In this episode, Lauren uses her experience to break it all down for us.
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
For the last year or so we’ve all been part of this massive experiment where suddenly we’ve found ourselves working 100% remote. It's likely when things get back to "normal" a lot of this will stick. This week’s expert, Sara, shares how we can remain productive, communicate effectively, and maybe even thrive in a distributed remote world.. We also talk about building a long-term culture and maintaining psychological safety amidst our remote environments.
Product Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)
In this week’s episode we’re continuing to explore the question - what is the role of product marketing in a company who focuses on PLG and self-service? It’s very likely that PLG will be the future of how we do business and I think it’s a huge learning opportunity for the craft of PMM. Tune in to hear more about what this means and how your team can adapt to this new go-to-market model.
PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable
New go-to-market models are disrupting B2B right now. Will PLG and self service replace you? Or is it an opportunity to take advantage of? Self serve products allow the customer to discover, try, and use your product without any human interaction. People love this, but what is the role of marketing at this type of company? How does it differ or face unique challenges? This week's expert, Christy of Airtable, breaks it down for us.
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
In this week’s episode, we’re discussing PMM onboarding in the first 90 days. What does the PMM 30/60/90 look like? It’s a time of learning, absorbing new knowledge and a time that when well utilized, sets up a foundation for success. The first 90 days are an opportunity to start deeply understanding the product, the market and the customer. Tune in to hear what you should be doing and thinking about to make the most of this time.
The Art of Writing with Meghan Keaney Anderson, CMO at Wanderlust Group
"I write almost entirely to find out what I'm thinking" -Joan Didion
Have you ever thought of product marketers as translators? You are creating a narrative that is being translated from the product organization to the sales team, and eventually to the outside audience. So how do you simplify the complex? This week’s expert, Meghan, challenges PMMs to see writing not just as a bonus, but as an essential part of the PMM role.