The Profitable Wellness Expert

Lauren Armes
The Profitable Wellness Expert

How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them? Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022. Lauren’s goal is to empower you with the business strategies you need to transform lives, including your own. You’ll learn how to run a profitable online business that impacts hundreds, thousands or even millions of people – whilst building greater financial freedom than you ever believed possible. If you’re questioning whether all the hours you’ve spent qualifying were actually worth it, then this show is for you. If you ever feel like you’re giving it your all but just don’t seem to be getting the results you want, you’re in the right place. If you started your business to transform lives but instead feel stuck in an endless cycle of questions about WHAT to focus on next to actually get clients – your answers are here. Every Thursday you’ll get a new episode with clear, actionable strategies to help you become a profitable wellness expert… plus, guest interviews with global go-to experts in the wellness industry who’ll inspire you with their journey to success.

  1. 4 APR

    Ep 80. 6 Ways To Create Better Client Boundaries

    “Give an inch and they’ll take a mile…” is true when it comes to even the best of paying clients.  If you feel like you’re overdelivering, struggling to find time to work *on* your business outside of client work, or inundated by questions from your clients… It might be time to set some clear boundaries. Great client relationships are so important for you as a wellness expert – because they’re key to ensuring you have the energy and capacity to look after yourself, too. In this episode, I’m talking about: ➖ Deciding on key client rules and boundaries that your clients must adhere to ➖ How to communicate boundaries so that you feel good (instead of rude and uncompassionate) ➖ Why your systems are the key to setting and keeping clear client boundaries ➖ 3 things your clients NEED to know from you to be the best client possible When you have clear boundaries nailed down – your whole business and life will transform. You’ll have more time, mental capacity and space to grow your business.  Did you know you can watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked-Out Wellness Expert. In this (FREE!) 15 minute training, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

    17 min

  2. 28 MAR

    Ep 79. Is The Wellness Industry Saturated?

    It feels noisy – and your Instagram feed is showing you every other expert in the world that’s doing what YOU want to do… And that can make it feel like the industry is saturated and that there isn’t room for you. In this episode, I’m helping you to focus on 3 important things when self-doubt creeps in or you wonder whether you’re going to make it, including: ➖ What to do when everyone else seems to know more than you, have more experience than you or know what they’re doing with their business ➖ The role of raw data and statistics in moving through self-doubt ➖ How to find power in the tendency we all have to compare ourselves ➖ The massive opportunity that exists for you right now that’s right under your nose You’re only ever a few strategies and upgrades away from changing millions of lives.  But if you’re doubting yourself (or this truth)... then this episode is for you. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

    17 min

  3. 21 MAR

    Ep 78. 3 Common Mistakes You’re Making On Discovery Calls (And How To Avoid)

    You’re on a discovery call with an incredible ideal client and then you share the price… An awkward silence follows that you eagerly, in a panic, attempt to fill. Your heart is racing and you’re SURE that the prospect is thinking it’s too much. Or…. is it simply that you’ve not given them a chance to process the investment in a supportive, spacious, and effective way? In this episode, I’m talking about how to address price in your sales calls with more ease and confidence, as well as overcoming some of the common challenges I see wellness experts face – including: The role of scarcity and urgency in supporting your prospect to make a decision How to make conversations about money and investment in your expertise really supportive and comfortable And how to help you prospect make better decisions for themselves – INCLUDING when they tell you they’d like to discuss it with a partner. This is such a practical, helpful episode that will ultimately make you better at selling your expertise and therefore able to change more lives, including your own! You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert  AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…   Click here for access to my FREE TRAINING: The Booked Out Wellness Expert.  In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

    28 min

  4. 14 MAR

    Ep 77. What You Think Clients Want Vs. What They Really Need

    So much of what you think your clients want isn't right for your business as a wellness expert. And it’s not your fault… a lot of general business advice will tell you that you need to simply provide more value, launch an online course, and get your client quick wins in one session. In this episode, I’m talking about the key differences between what you think your clients want versus what they really want, including:  ➖ Why volume doesn’t correlate with value ➖ How to create a safe and emotionally connected space in which your client can realise change ➖ The importance of mastering the psychology of habit change as well as your expertise ➖ Why people want to pay you for help to implement (not give them more information) ➖ The thing every single client wants from you those most wellness experts are skipping If you’re bogged down in client delivery or feel like your business lacks boundaries… or, like you have an amazing service but just don’t seem to be attracting paying clients… then this episode is for you. Your inner critic tells you that you need more qualifications… but this episode reveals what you really need. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!)

    19 min

  5. 7 MAR

    Ep 76. The Identity Of A Profitable Wellness Expert

    Do you see yourself as a profitable wellness expert? This is where success starts. Understanding the identity of who you desire to become will be what informs every decision you make now and in the future. In this episode, I’m bringing this identity to life and inviting you to step into it with confidence. When you do, you’ll be able to: ➖ See your imposter syndrome or feelings of inferiority as a secret weapon for growth ➖ Have full permission to do life-changing work and make life-changing money ➖ Find the right balance between mindset work and understanding business strategy ➖ Why you never need to convince anyone to buy from you again ➖ Why, when you audience see your unshakable commitment, they’ll follow you anywhere All of this is possible for you – and will be the catalyst for you making 10k, 20k, or even 50k months. My clients are living proof, and this episode is your starting point. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

    17 min

  6. 29 FEB

    Ep 75. How Storytelling Can Explode Your Business As A Wellness Expert

    The art of storytelling has the potential to explode your business beyond comprehension. Why? Because it is in the power of storytelling that your ideal client can see themselves in the struggle, feel heard, seen and realise the possibilities that exist for the future. In this episode, I’m explaining a framework for you to use to integrate more storytelling into your business so that you can generate more momentum, and action from your audience. You’ll learn: ➖ The power of both personal storytelling and sharing the journey your clients go on ➖ Exactly how to frame the story through 5 key parts ➖ How these stories stir up action and create empathy and trust ➖ Why personal storytelling saw my client book 3 clients in 24 hours ➖ Exactly how to integrate this into your business today. Knowing how and why to tell stories to your audience is critical. Particularly as a wellness expert or health practitioner, where trust and connection are fundamental to the buyer’s journey. If you’re offering discovery calls, talking about your program, but not getting much traction – then this episode is for you. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

    22 min

  7. 22 FEB

    Ep 74. How The Wellness Industry Is Changing For Experts in 2024

    Technology is rapidly advancing and will, without fail, have a dramatic impact on your business as a wellness expert. If you don’t stay on top of these trends; there’s a risk that you won’t be innovating fast enough to stay relevant. In this episode, I’m focusing on the most important trend that is impacting the industry for wellness experts in 2024. And what you need to do about it, including: ➖ The way in which technology is driving greater personalisation of health and wellness ➖ Why this points to a greater need for specialists over generalists ➖ How this influences your messaging and the need for more tangible promises ➖ Ensuring that you have a business model that will give you the greatest leverage ➖ Why you need to be creating more than you’re consuming If you feel like things are changing quickly and it’s hard to keep up – then this episode is for you.  You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert  AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

    20 min

  8. 15 FEB

    Ep 73. How To Learn From Other Wellness Experts (Instead Of Comparing Yourself To Them)

    Do you ever find yourself on social media getting lost in a spiral of destructive, comparative thoughts that lead to you feeling either “not good enough” or like there isn’t space for you? Changing the way you use social media so that it becomes a powerful tool for learning – is the secret to becoming a masterful marketer. In this episode, I’m talking about how: ➖ You can start using social media as a learning tool rather than for procrastination ➖ How to unpack what’s working for other wellness experts and adopt that same thinking ➖ Why it’s important to zoom out and ask yourself how certain content makes you feel ➖ Shifting the lens through which you use social media so that it grows your business rather than sucks time from your day This episode will change the way you think about comparison forever… AND give you a big insight into how other wellness experts get good at marketing, fast. You can also watch this episode on YouTube: https://www.youtube.com/@theprofitablewellnessexpert AND… If you’re a wellness expert or health practitioner and you need help building a profitable business online…  Click here for access to my FREE TRAINING: The Booked Out Wellness Expert. In this (FREE!) course, you’ll learn: ➖ An exact process for defining a profitable niche so that you stand out as a go-to wellness expert ➖ How to move away from selling one-off appointments and reach consistent $5k months (it’s simple!) ➖ Creating a signature program that your ideal clients cannot say “no” to (meaning more impact and more freedom!) Get instant access now. Plus – discover our brand new BUSINESS SHORT COURSES for wellness experts here: www.laurenarmes.co/shop

    20 min
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4.8
out of 5
45 Ratings

About

How do you turn your expertise in health and wellness into a profitable online business? As a wellness expert, how can you juggle supporting clients and also knowing how to attract them? Your host, Lauren Armes, has coached globally renowned industry leading experts across all areas of wellness, as well as building a successful wellness business that was acquired in 2022. Lauren’s goal is to empower you with the business strategies you need to transform lives, including your own. You’ll learn how to run a profitable online business that impacts hundreds, thousands or even millions of people – whilst building greater financial freedom than you ever believed possible. If you’re questioning whether all the hours you’ve spent qualifying were actually worth it, then this show is for you. If you ever feel like you’re giving it your all but just don’t seem to be getting the results you want, you’re in the right place. If you started your business to transform lives but instead feel stuck in an endless cycle of questions about WHAT to focus on next to actually get clients – your answers are here. Every Thursday you’ll get a new episode with clear, actionable strategies to help you become a profitable wellness expert… plus, guest interviews with global go-to experts in the wellness industry who’ll inspire you with their journey to success.

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