7 episodes

Welcome to "The Sales Lab," your go-to podcast for the latest insights, strategies, and techniques in sales. Hosted by Max Mitcham of Trigify.io, each episode delves into innovative prospecting methods, negotiation tactics, and real-world case studies. Join us weekly to elevate your sales game with cutting-edge tips and expert advice.

The Sales Lab Max Mitcham

    • Business

Listen on Apple Podcasts
Requires macOS 11.4 or higher

Welcome to "The Sales Lab," your go-to podcast for the latest insights, strategies, and techniques in sales. Hosted by Max Mitcham of Trigify.io, each episode delves into innovative prospecting methods, negotiation tactics, and real-world case studies. Join us weekly to elevate your sales game with cutting-edge tips and expert advice.

Listen on Apple Podcasts
Requires macOS 11.4 or higher

    Lanny M. Heiz | Use Automation And AI to Scale Your Hubspot And Outbound

    Lanny M. Heiz | Use Automation And AI to Scale Your Hubspot And Outbound

    Welcome to another episode of the Sales Lab Podcast! Today, we are joined by a good friend of mine, Lanny M. Heiz who enables B2B SaaS to use automation and AI to scale their hubspot and outbound operations.

    We've been trying to get him on the podcast since the Dubai flooding a couple of months ago, and now he's finally here. Lanny is incredibly talented in several areas, including LinkedIn strategies for personal branding, automation, and integrating with HubSpot. Undoubtedly the king of outbound.

    • 37 min
    Hector Forwood | The Future of B2B Influencer Marketing

    Hector Forwood | The Future of B2B Influencer Marketing

    Welcome to another episode of the Sales Lab Podcast! Today, we're thrilled to have Hector, the CEO and founder of Fluenza, join us. Hector, known as the 'mustache legend,' leads Fluenza, an innovative tech-enabled agency aiming to revolutionise B2B influencer marketing.

    In this episode, Hector shares his journey and insights into the ever-evolving sales landscape, emphasising the importance of content-oriented sales strategies for sales and account executives. We dive into the challenges of standing out in today's crowded market and explore how influencers can effectively enhance your top-of-funnel efforts and build brand trust.

    • 40 min
    Adam Robinson | Doubling my Linkedin followers in 7 days

    Adam Robinson | Doubling my Linkedin followers in 7 days

    Welcome to another insightful episode of The Sales Lab Podcast, hosted by Max Mitcham from Trigify.io. In this episode, we have the pleasure of speaking with Adam Robinson who has amassed a huge following on Linkedin in the business world and is the founder of Retention.com.

    Adam shares his experiences and insights on scaling businesses, leveraging LinkedIn for growth, and the unique challenges faced by startups.


    Follow Us:


    Retention.com
    Trigify.io


    Connect with Adam on LinkedIn:
    Connect with Max on LinkedIn:

    • 43 min
    Enzo Carasso | AI Sales Hacks: Generate Leads & Book Meetings FAST!

    Enzo Carasso | AI Sales Hacks: Generate Leads & Book Meetings FAST!

    Welcome to The Sales Lab Podcast! In this electrifying episode, we're joined by Enzo, the mastermind behind Morning Leads, to uncover the secrets of generating leads and booking meetings using AI-powered workflows and innovative lead magnets.

    Discover how Enzo skyrocketed a campaign for Alex Hormozi, leading to 7,000 leads in just five weeks! Learn the ins and outs of personalization, crafting irresistible lead magnets, and the power of AI in cold outreach.

    Whether you're a seasoned sales professional or just starting, this episode is packed with game-changing insights that you can't afford to miss!

    • 45 min
    James Hanzimanolis | Building a Successful Online Business on a Budget

    James Hanzimanolis | Building a Successful Online Business on a Budget

    We dive into the best practices for cold calling and building effective sales scripts with special guest James Hanzimanolis from Erudite, an inbound-led outbound consulting agency.

    Learn how to keep your scripts organic, overcome objections, and use role plays to embed your scripts in your mind. We also discuss the importance of tech tools like PhoneBurner, building targeted lists with limited budgets, and navigating phone trees efficiently.

    Whether you're a seasoned sales professional or just starting, these insights will help you enhance your sales strategy.

    • 49 min
    Michel Lieben│Creating Content & Growing On Linkedin

    Michel Lieben│Creating Content & Growing On Linkedin

    For EP2 of "The Sales Lab" Max sat down with Michel Lieben from ColdIQ to discuss growing his agency, LinkedIn following and the content creation process

    Michel guides us through his process of creating content that resonates with his audience and how he encourages others at ColdIQ to do the same

    • 41 min

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