117 episodes
SEO Rant Podcast Mordy Oberstein
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- Technology
The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions!
Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!
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Top Content Myths SEOs Should Be Aware of [Episode #115]
What content myths are being perpetuated and which ones should SEOs avoid the most? Missive Digitial's Himani Kankaria joins the SEO Rant Podcast to share her top content creation myths:
* Why every piece of content does not need to drive conversions
* Content marketing is not the same thing as content strategy
* Why a good content strategy is not "set it and forget it"
Tune in as Himani and Mordy Oberstein explore what sound content strategy looks like and what you should avoid! -
The Mindset to Grow Your SEO Career [Episode #114]
How can you grow your SEO career? What mindset and attributes do you need? Crystal Ortiz joins the SEO Rant podcast to share her outlook:
* How the nature of SEO and digital marketing forces you to adapt or fall flat
* Why creating knowledge schemes is an SEO's best friend when advancing a career
Listen in as Crystal and Mordy Oberstein share their experiences advancing their own SEO careers. -
How SEO Agencies Can Create Client Satisfaction [Episode #113]
How can SEO agencies produce value for their clients? Nitin Manchanda joins the SEO Rant to talk SEO agencies and client satisfaction:
* How to drive client communications that help drive organic success
* How to tackle client expectations that change over time
* How to best educate your clients about new SEO and content trends
Tune in as Nitin and Mordy Oberstein share how SEO agencies can score positive reviews and future client revenue! -
Building A Marketing Plan That Stands The Test of Time [Episode #112]
Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing's Stephanie Pryor joins the podcast to share her outlook:
Why pushing conversions too hard can have negative brand, and even SEO, consequences
The impact of brand marketing on your performance marketing
Why you need to value positive sentiment during the conversion & purchasing process
Tune in as Stephanie Pryor and Mordy Oberstein push the envelope and try to push performance marketers to the dark side! (AKA brand marketing) -
Is E-E-A-T A Ranking Factor? [Episode #111]
Is E-E-A-T a ranking factor? Erika Varangouli joins the SEO Rant Podcast to solve this question once and for all... not really. Instead, we chat about:
Even if E-E-A-T isn't a ranking factor how does it "factor" into the SEO equation?
Does it even matter if E-E-A-T is a ranking factor?
Author bylines, should SEOs even care?
Listen in as Erika and Mordy Oberstein dive into E-E-A-T as a concept to shore up your content, not a ranking factor.
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How to Make SEO Accessible [Episode #110]
Is there real value in making SEO accessible to business owners or should SEOs hold their cards (and their money) close to their vests? Crystal Waddell joins the SEO Rant Podcast to give her take on democratizing SEO.
* The possibilities SEO creates for businesses and why they need to understand SEO
* How to democratize SEO for broader audiences
* Why democratizing SEO leads to a more confident business owner
Listen in as Crystal Waddell and Mordy Oberstein explain why it's in the best interest of SEOs to make search marketing more accessible!
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